@osoi_official Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 22, 2026

What's working for @osoi_official on Instagram.

OSOI avatar

OSOI

271K followers · 1.2K posts

“PRE FALL 26 COLLECTION 'ICONOCLASM'”

Engagement rate

0.14%

Per post, last 90 days

Posts per week

2.3

Niche avg 5.0

Average likes

372

2 avg comments

Post mix

Last 90 days · 1,224 posts indexed

Reels 13%
Carousels 68%
Static 16%
UGC reposts 3%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 0.83% engaged

PRE FALL 26 COLLECTION TOTE BROCLE을 새로운 시각으로 풀어낸 TOTE BROCLE MINI가 곧 오픈됩니다. 익숙한 형태와 기준을 해체하고 재구성한 방식으로 전개된 PF26 컬렉션을 만나보세요. RELEASED 2026.07.22 (KST) @osoi__pr www.osoi.co.kr #osoi #osoistore #오소이

2.2K 7 408.9K
Post 2 image 0.31% engaged

PRE FALL 26 COLLECTION ICONOCLASM Dismantling the familiar, revealing a new perspective. Jamie-Maree와 함께한 PF26 컬렉션이 곧 공개됩니다. Photography and Styling @airtomyearth RELEASED 2026.07.22 (KST) @osoi__pr www.osoi.co.kr #osoi #osoistore #오소이

826 9
Post 3 carousel 0.27% engaged

PRE FALL 26 COLLECTION Discover OSOI PF26 COLLECTION in Mongolia! Шинэ цуглуулга Монголд ирлээ. Монголын өв соёлоос сэдэвлэсэн бүтээлч зураг авалтаар OSOI PRE FALL 26 COLLECTION-ийг танилцуулж байна. ✨ Launch Promotion 07.29 – 08.02 дуустал 10% OFF бүх шинэ загварт Post Production @chroma__x Art Direction @_enhzaya__ Photography @mikoto.raw #OSOI #OSOIMongolia #MUE

739 5

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    PF26 Product Spotlights

    60.00%

    Carousels and images repeating 'ICONOCLASM' tagline to showcase PF26 bag variants, colors, textures with styling credits. Builds seasonal hype and directs to website. Consistent format reinforces brand narrative.

    332
    261
    140
  2. 02

    Global Market Launches

    15.00%

    Multilingual carousels announcing PF26 launches in markets like Japan, Thailand, Mongolia with store details and discounts. Targets local audiences for expansion. High engagement from regional pride.

    655
    578
    739
  3. 03

    User Styling Inspo

    8.00%

    Customer outfit carousels tagging OSOIERs wearing PF26 bags. Sparks community and styling ideas. Limited but effective for relatability.

    3
  4. 04

    Promos & Store Events

    10.00%

    Discount alerts and store opening posts with BTS images and promo periods. Drives foot traffic and sales urgency.

    241
    445
  5. 05

    Teasers & Collabs

    7.00%

    Reels teasing drops and photographer collabs featuring bags as protagonists. Generates buzz pre-launch.

    2.2K
    311

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 5.0/week

-53% above benchmark
2026-W23 2026-W34

Best days

Tuesday · Sunday · Thursday

Best hours

9-11am · 2-4pm · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

PRE FALL 26 COLLECTION ICONOCLASM Dismantling the familiar, revealing a new perspective. [product desc]. [product] [var]

Used 18×

  • PRE FALL 26 COLLECTION ICONOCLASM Dismantling the familiar, revealing a new perspective. 볼륨감 있는 실루엣에 웨스턴 디테일이 더해진 새로운 SHELL BROT을 지금 공식 사이트에서 만나보세요!

  • PRE FALL 26 COLLECTION ICONOCLASM Dismantling the familiar, revealing a new perspective. 프린지 터치로 재탄생한 SHELL DUFFEL과 함께 다양한 스타일을 연출해보세요.

  • PRE FALL 26 COLLECTION ICONOCLASM Dismantling the familiar, revealing a new perspective. 미니 사이즈로 한층 더 가볍고 컴팩트해진 TOTE BROCLE MINI를 지금 공식 사이트에서 만나보세요!

Get your [season] styling inspo from OSOIERs [emoji] @[user] [product] [var] @[user]...

Used 2×

  • Get your PF26 styling inspo from OSOIERs 🎀 @joyozung TOTE BROCLE MINI [AGED RED] @osoi__pr

[product] 새롭게 해석한 [var]가 곧 공개됩니다. ... RELEASED [date]

Used 3×

  • RELEASED 2026.07.22 (KST) @osoi__pr www.osoi.co.kr #osoi #오소이

  • RELEASED 2026.07.22 (KST) @osoi__pr www.osoi.co.kr #osoi #osoistore #오소이

[Local lang] OSOI PF26 COLLECTION [local announcement]! [locations] #osoi

Used 4×

  • OSOI PF26 COLLECTIONが日本上陸！ 新作コレクションが公式店舗にて発売中です.

  • พบ OSOI PF26 COLLECTION ได้ที่ Central Department Store

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Teaser reels are the engagement rocket fuel: post 24 hit 2248 likes, 10x the norm. PF26 'ICONOCLASM' spotlights dominate the feed at 60% share, consistently funneling traffic via product calls and credits like posts 5 (332 likes) and 7 (261 likes). Yet 2.3 posts/week cadence starves momentum, while international launches (e.g. post 14: 655 likes) prove global pull without enough volume. Low UGC at 3% misses community leverage seen in post 1. Scale cadence and UGC to sustain 271k followers growth, targeting 5 posts/week on high-performers.

Working

5
  • PF26 spotlights with ICONOCLASM hook drive steady likes.
  • Teasers like post 24 explode reel engagement.
  • Intl launches spark regional spikes, post 14 at 655 likes.
  • Store promos build urgency, post 20 at 445 likes.
  • Photog collabs add creative prestige.

Risks

5
  • Cadence stuck at 2.3 posts/week limits visibility.
  • UGC share too low at 0.03, underuses fans.
  • Few comments despite likes, needs interaction prompts.
  • Overreliance on carousels; diversify with more reels.
  • Minimal variation in hooks beyond ICONOCLASM.

Ship next

5
  • Ramp to 5 posts/week with 2 PF26 spotlights.
  • Create teaser reels like post 24 for every drop.
  • Tag 10+ OSOIERs per styling post weekly.
  • Schedule launches on Tuesdays and Sundays.
  • Test UGC calls-to-action in captions.

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