Strategy report · Updated Aug 26, 2026
What's working for @onecareerjp on Instagram.
ワンキャリア/新卒就活支援サービス
45K followers · 1K posts
“【就活生が、今知っておくべき情報を厳選してご紹介】 🗓️大手40社超の締切、逃さずキャッチ! 🏆「受かる人って結局何してた?」内定者体験談で解説 🧠通学・スキマ時間に!サクッと企業研究 ▼28卒向け、タイパ良く就活進めたいならここから”
Engagement rate
0.15%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
67
0 avg comments
Post mix
Last 90 days · 1,009 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.52% engaged@onecareerjp←他の投稿はこちら 誰も教えてくれない"就活の正解"をお届け! ・70万件以上の体験談に基づく、人気企業の選考対策 ・週2回配信!企業数40超の本選考・インターン締切リスト ・すぐに使える!大手内定者も実践していた就活ノウハウ #就活 #インターン #28卒 #ワンキャリア
carousel 0.40% engaged@onecareerjp←他の投稿はこちら 誰も教えてくれない"就活の正解"をお届け! ・70万件以上の体験談に基づく、人気企業の選考対策 ・週2回配信!企業数40超の本選考・インターン締切リスト ・すぐに使える!大手内定者も実践していた就活ノウハウ #就活 #インターン #28卒 #ワンキャリア
carousel 0.23% engaged@onecareerjp←他の投稿はこちら 誰も教えてくれない"就活の正解"をお届け! ・70万件以上の体験談に基づく、人気企業の選考対策 ・週2回配信!企業数40超の本選考・インターン締切リスト ・すぐに使える!大手内定者も実践していた就活ノウハウ #就活 #インターン #28卒 #ワンキャリア
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 03
Aptitude Tool Promo
5.00%Unique carousel promoting free 5-minute aptitude test with strength insights and matches. Lists benefits to drive trials. Stands out for direct utility.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Saturday · Monday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
誰も教えてくれない"就活の正解"をお届け! ・70万件以上の体験談に基づく、
Used 22×誰も教えてくれない"就活の正解"をお届けします! ・50万件以上の体験談に基づく、「選考間近」の
Used 8×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Thursday posts dominate with peaks like 235 likes on [1] and 182 on [2], validating the "就活の正解" hook for 45k followers. Core repetition around 700k experiences cements authority, sustaining 40-100 like baselines across carousels, while weekly list promises anchor value. Yet zero comments on 30 posts exposes the engagement black hole despite solid reach. Cadence at 2.2 posts/week trails a 5-post benchmark, muting growth. Urgency variants like [4] dip to ~50 likes, signaling fatigue risk. Boost frequency on peak days and inject tool promos like [24] to convert lurkers.
Working
5- Core "就活の正解" hook fuels highs of 235 likes [1] and 182 [2].
- Thursday timing clusters 80+ like outliers.
- Data claims like 700k experiences build credibility.
- Carousel format holds consistent 40-100 likes.
- Hashtag trio #就活 #インターン #28卒 drives discoverability.
Risks
5- Zero comments across all posts misses interaction signals.
- Low 2.2 posts/week cadence throttles feed momentum.
- Repetitive two-hook reliance breeds staleness.
- Urgency variant underperforms core by 50% on likes.
- No visual variety beyond carousels limits appeal.
Ship next
5- Ramp to 5 posts per week prioritizing Thursdays.
- Add CTA questions like "Next deadline you eyeing?" to spark comments.
- Test video carousels recreating top hooks [1] and [2].
- Develop ES example pillar from 700k data.
- Daily Stories for real-time deadline updates.
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