Strategy report · Updated Sep 2, 2026
What's working for @Olvh on Instagram.
Olvh
225K followers · 2.8K posts
“Enthusiast Building @kneesupspace London”
Engagement rate
2.91%
Per post, last 90 days
Posts per week
2.1
Niche avg 4.0
Average likes
6.5K
70 avg comments
Post mix
Last 90 days · 2,792 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 25.27% engagedAd, If you’ve always thought Scotland is a big trip that needs loads of planning, think again. We hopped on the Caledonian Sleeper in London, went to bed, and woke up in Dunkeld. It turns the journey into part of the trip, and means you can make a couple of days in Scotland feel genuinely worthwhile @visitscotland
reel 24.86% engagedAD/ Wearing the @goldwin_official spiber collection ahead of their pop in London this weekend, go visit 59 Greek street if you’re in town
reel 9.16% engagedIf it’s over 30 degrees treat yourself to a wet bandana on the ride, the thing really does wonders (bonus point if you stick it in the freezer for ten mins) Cycling tips, stay cool whilst riding your bike, heatwave ready.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 4.0/week
Best days
Wednesday · Thursday · Saturday
Best hours
7-9am · 4-6pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
AD. [product integration story]
Used 7×
Wearing the @goldwin_official spiber collection ahead of their pop in London
Added a new dimension to our dining spot with the @artekglobal beehive pendant
It’s funny how a few small additions can completely change the way you use your home
[Emotional/trip wrapup], [next plans]
Used 5×
An emotional few days getting the flat Rightmove ready, photos done, ready to list
Final morning in Chamonix, now on the road to Le Barn before the shuttle home
Day one & two. Tour de France warm-up with @oakleybike
[Personal anecdote opener], [experience]
Used 6×
Five close calls but the ankles are still in one piece!
another weekend enjoying all things Brighton
Work’s been quiet and riding the bike has been my saviour
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels dominate with 10x likes over carousels, like 56k on [24] Scotland trip vs 8k max carousels; pivot to 70% reels recapping adventures. Adventure trips and cycling fill 50% feed but low 2.1 posts/week starves growth in this aspirational menswear-outdoors niche. Hooks like AD story openers used 7x convert sponsors seamlessly. Cadence is the leak: benchmark 4/week doubles reach without burnout. Boost consistency via batching trip content.
Working
5- Reels explode: [24] 56k likes, [1] 55k.
- Trip wrapups engage deeply, [3] 99 comments.
- ADs blend naturally, 7 high-performers.
- Cycling pillar consistent, [15] strong views.
- Coffee hunts niche-strong, steady comments.
Risks
5- Cadence stuck at 2.1/week limits momentum.
- Carousel likes cap at 8k while reels hit 56k.
- Few dog-focused posts despite Peggy's pull in [4],[10].
- UGC absent, misses community angle.
- Hour windows unclear, test mornings for coffee.
Ship next
5- Double reel output with Scotland-style travel hooks targeting **4 posts/week**.
- Test morning posts 7-9am on Wednesdays for cycling content.
- Cluster top hooks into templates, aim for **20% more AD integrations** naturally.
- Run A/B on carousel vs reel for coffee pillar.
- Partner with bike/coffee brands using post [14] collab style.
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