Strategy report · Updated Aug 3, 2026
What's working for @oficial_joaofranciscopt on Instagram.
João Paulo Francisco
7.9K followers · 107 posts
“Transformação real depois dos 40 Força mental•Reeducação alimentar• Estratégia Para quem já tentou tudo e não quer falhar outra vez Começa por aqui 👇”
Engagement rate
0.44%
Per post, last 90 days
Posts per week
1.3
Niche avg 4.0
Average likes
30
5 avg comments
Post mix
Last 90 days · 107 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.64% engagedEla começou fazendo um exercício… terminou aprendendo 3 versões diferentes 🤣💃 Os personais da Dinamic Gym não deixam passar nada 😂💪 #comedygym #treino
reel 1.07% engagedVamos resgatar os nossos instintos. Com a ajuda deste grande Coach @tiagomrgymacademy #culturismonatural🏋♂️💪
reel 0.86% engagedApenas 50 vagas para garantir que dou acompanhamento de elite a cada um. Comenta 'EVOLUTION' para receberes o link de inscrição no privado."
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.3 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Sunday · Wednesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comenta [WORD] para [benefit]
Used 2×
Comenta 'EVOLUTION' para receberes o link de inscrição no privado.
Comenta EVOLUTION para fazeres parte da mudança.
O que não te [X], nunca te [Y].
Used 3×
O que não te desafia, nunca te transformará.
Seja o que for que esteja a acontecer de errado na sua vida, lembre-se: É passageiro, tudo vai melhorar.
Não Desistas NUNCA
Quando [relatable situation]...
Used 2×
E quando estragas o treino da tua mulher...
Ela começou fazendo um exercício… terminou aprendendo 3 versões diferentes 🤣💃
Dia [N] [process update with honest detail]
Used 2×
Dia 2 Dieta em dia ( a deitar arroz pelos olhos) Parece mentira mas é verdade, sem o combustível certo não tens gás para treinar.
Com 2 ou 3 dias de Dieta e Álcool zero já estão assim, o que será dos meus meninos daqui a 2 semanas?
Apenas [N] vagas para [exclusive offer]
Used 1×
Apenas 50 vagas para garantir que dou acompanhamento de elite a cada um.
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is the keyword-comment mechanic. Post 28 pulled 25 comments, the highest in the dataset, entirely because it gated the program link behind a reply. Post 8 used the same mechanic and still only got 4 comments, which shows that scarcity framing in post 28 was the real driver, not just the CTA format. The collaboration with @tiagomrgymacademy (post 2) also outperformed with 62 likes and 23 comments, proving that cross-tagging credible accounts multiplies reach fast. These two formats, keyword-gated offers and collab reels, are the clearest growth levers available.
The biggest leak is posting frequency. At 1.3 posts per week the account is less than a third of the 4-post benchmark for this niche. Motivation-only reels with no copy, like posts 13, 16, and 17, dilute the feed without adding searchable value. The nutrition pillar (posts 4, 6, 9) shows real potential with conversational copy but is underused at roughly 17% of content.
Working
4- Keyword-comment CTAs drive the highest comment counts, as seen in post 28 with 25 comments.
- Collab reels with credible coaches or brands consistently spike reach, post 2 being the clearest proof.
- Honest, process-style diary captions like post 9 build trust and outperform generic motivational copy.
- Humor and relatable gym moments, posts 14 and 15, generate strong saves and shares from broader audiences.
Risks
4- Posting frequency is at 1.3 per week, well below the 4-post niche benchmark, limiting algorithm reach.
- Too many reels ship with empty or hashtag-only captions, posts 13, 16, 17, wasting the hook opportunity.
- The supplement partnership content in post 11 reads like a paid placement with no personal story and got zero engagement.
- Motivation reels without a concrete takeaway or CTA blend together and do not build audience intent.
Ship next
5- Run a keyword-comment CTA post every time a new program cohort opens, model the scarcity framing from post 28.
- Schedule at least one collab reel per month with a coach or brand that has a larger or complementary audience.
- Increase cadence to 4 posts per week by batching nutrition diary content, which requires low production effort.
- Replace hashtag-only captions with a one-sentence hook that states the viewer benefit before the first line break.
- Test a behind-the-scenes day-in-the-life format weekly to feed the algorithm with consistent native content.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana