Strategy report · Updated Sep 1, 2026
What's working for @obbutters on Instagram.
Oils & Butters
9.5K followers · 391 posts
“Handcrafted, non-toxic, eco-friendly, natural skincare. Paraben & sulfate-free for pure care. Let your skin tell your story. Islamabad, Pakistan 📍”
Engagement rate
0.23%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
19
2 avg comments
Post mix
Last 90 days · 391 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.59% engagedJust received your order? Before you dive in here’s your skincare care guide ft. the summer heat 🫠 Our products are 100% natural, meaning they can melt in transit. But don’t worry a little fridge time is all it needs to bounce back. Save this post so your skincare stays safe (and slay-ready) all summer long 🌞 #natural #stock #packaging #howto #howtoguide #cool #pure #natural #products #naturalskincaretips
reel 0.56% engagedApparently there’s a colour that starts with M... It’s Mlue. 💙 We don’t make the rules. #mlue #blue #fresh #blueaesthetic #naturalskincare
image 0.41% engagedEvery product we make starts long before it reaches a jar or bottle. It starts with asking better questions. Does this ingredient truly serve a purpose? Can we keep the formula simpler? Will this become something people genuinely reach for, finish, and come back to? We don’t create products to keep up with trends. We create products we believe deserve a place in your daily routine—thoughtfully formulated, carefully tested, and made with ingredients chosen for a reason. Because skincare should be intentional, not overwhelming. A brand made with intention. Every ingredient. Every formula. Every batch. #intention #brand #purpose #goal #purposedrivenlife
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Wednesday · Sunday
Best hours
6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Every [item] [does/is]...
Used 3×
Every box on this table is going to someone who chose our small business and that will never feel ordinary to us.
Every ingredient in our formula has a purpose: • Kaolin Clay helps absorb excess moisture without blocking your natural ability to sweat.
Every product we make starts long before it reaches a jar or bottle. It starts with asking better questions.
[Problem]? We get it. Or If [issue]...
Used 2×
If your lip tint makes you reach for lip balm afterwards… what’s the point?
Commitment issues? We get it. Finding a natural deodorant that actually works...
[Scent] is [adjectives], [description].
Used 2×
[Scent] is fresh, soft and quietly uplifting. Distilled from the blossoms...
Some scents don’t demand attention. They simply make you feel a little softer. Rose & Geranium is delicate...
[Question]? [Advice or tip].
Used 4×
Just received your order? Before you dive in here’s your skincare care guide...
Which of these surprised you the most?
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Educational carousels are the top lever, averaging 2x likes of images like post 0 (51 likes) and 13 (28 likes). Post 24 Reel hit 53 likes, proving short formats amplify reach in this natural skincare niche. At 2.3 posts/week, momentum leaks; skincare benchmarks demand 5/week for sustained growth on 9.5k followers. Pillars like ingredient breakdowns (35%) dominate but need consistency on Tuesdays/Wednesdays for peak engagement. UGC at 7% adds cred but underperforms without strategy. What works already: BTS posts like 12 (36 likes) build loyalty. Shift low-engagement teases to deep dives, layer questions for comments.
Working
5- Carousels on education crush it: post 0 at 51 likes.
- BTS humanizes brand, post 12/29 at 36 likes each.
- Reels explode reach, post 24 tops 53 likes.
- Tips spark interaction, post 17 carousel comments.
- Pillar consistency clusters 80% high-performers.
Risks
5- Fix irregular cadence dragging to 2.3/week.
- Elevate UGC integration beyond raw reposts.
- Add CTAs to every caption for saves/comments.
- Cut vague teasers like post 7.
- Optimize non-peak day posts.
Ship next
5- Schedule 3 pillar carousels for next Tue/Wed.
- Boost cadence to 5 posts/week starting now.
- Repurpose top post 0 as Reel template.
- Call for UGC in next Story with credit template.
- Test 2 Reels on tips pillar.
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