Strategy report · Updated Aug 27, 2026
What's working for @nutryoficial on Instagram.
Nutry Oficial
33K followers · 1.1K posts
“Na mochila, no bolso, na rotina. Nutry vai com você. 💙 Descubra mais 👇”
Engagement rate
3.96%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
1.3K
52 avg comments
Post mix
Last 90 days · 1,104 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 63.42% engagedquando o assunto é as novas barrinhas da Nutry, cada milímetro conta @nutryoficial #nutry . •publidoerison
reel 21.19% engagede temos natação ead, será que vamos pra piscina pra ver se aprendeu? @nutryoficial lançou suas novas barrinhas, a Nutry Whey Soft que entrega 14g de proteína (blend de whey e colágeno), mais proteína do que carboidrato e zero adição de açúcares, além da textura muito macia 💙 . •publidoerison
carousel 10.10% engagedAtleta Híbrido de vocês com a big big @nutryoficial 💙
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Saturday · Wednesday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Bora [action] com Nutry
Used 5×
Bora dar aquele gás na rotina com muito sabor?
Bora que bora, porque esse foi só o primeiro de muitos!
A Nutry diz “bora?” e eu: “boro”!
[New product] com 14g proteína e [features]
Used 12×
A @nutryoficial oficial lançou as novas barrinhas WHEY SOFT com 14g de proteína
Com 14g de proteína, colágeno e zero adição de açúcares
Macia, deliciosa e com 14g de proteína
Qual [your choice] com Nutry?
Used 4×
Qual será a próxima prova que a Nutry vai me levar?
Qual é a sua?
Qual sabor você vai esolher?
[Adventure] com Nutry comigo
Used 6×
Um mês, muitos cenários e uma companhia que esteve presente em todos eles.
Duas corridas em menos de 24 horas.
explore cada canto desse lugar e, claro, levar a Nutry comigo
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels blending product demos with humor crush it, like post 29's 20k likes on new barrinha details and post 13's 3k likes on cute fails. This account owns the Whey Soft launch narrative, driving top posts above 600 comments. Yet at 2.3 posts/week, momentum stalls despite 33k followers and niche fit in fitness snacks. Adventure pillars engage steadily but lack the viral pop of fun product hooks. Double reels cadence to 5/week, prioritizing Thursdays and Saturdays. Lean into 'Bora' hooks seen in 5 posts, pair with lifestyle to hit 10x average likes. Fix low carousel performance by adding swipe-up specs.
Working
5- Reels with product humor get massive engagement.
- Adventure stories align with portable snack positioning.
- Consistent #publi tags maintain brand trust.
- Event tie-ins spark comments.
- Spec-heavy captions inform and convert.
Risks
5- Cadence too low at 2.3 posts per week.
- Carousels underperform vs reels on likes.
- Few questions to boost comments.
- Minimal variety beyond product launches.
- No clear UGC to build community.
Ship next
5- Ramp to 5 posts/week focusing on reels.
- Test UGC reposts from athletes using Whey Soft.
- Create carousel series comparing old vs new bars.
- Partner with more local runs for live coverage.
- Run polls on favorite flavors in stories.
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