What's working for @nerige.story on Instagram.

How did Pooja Nadig and Shashank Sivapurapu, a married couple from Bengaluru, start an Indian ethnic saree brand without any experience in the textile business? Today, they are achieving Rs 1 crore in monthly revenue run rate and have served more than 60,000 customers in India and abroad. This is Nerige Story. Website - https://nerigestory.com/ #startup #startupfounder #startuppedia #bangalorestartup #sarees #fashionbrand #ethnic #vintage #indianculture

Nerige Story just turned three, and we are beyond grateful for the journey we have had!! It all first started when Shashank (@shashanksivapurapu ) and I, Pooja ( @poojanadig ), quit our well-paying corporate jobs in 2019 and started working out of our two-bedroom apartment with the vision and passion to connect with the artisans of India and showcase India’s rich artisanal heritage to the world! Everything from curating our collections to photoshoots to spending sleepless nights shipping your orders, all mostly happened from our bright and sunny balcony :) We are so thankful to have a WONDERFUL team working with us now ! For me, seeing things through a vintage lens and capturing the old-world charm in everyday life has always been something I have been passionate about. With sarees, I was able to do just that! Having draped sarees for every occasion from weddings to meeting my friends for chai, the versatility of the drape and my love for it is what drove my passion. Shashank brings an undeniable “let’s go for it!” energy and an entrepreneurial mindset to the brand and with Nerige Story two very different passions came together with a shared vision! The biggest reward however has been YOU! - our customers. We are ever so grateful for your continued support three years on! We have made some amazing friends and have been part of some of the most amazing journeys with all you lovely people because of Nerige Story. We have been a part of your weddings, birthdays and anniversaries, even some of your mom's and grandmums' special occasions all because of our shared love for sarees! This has been the best part of running Nerige Story - ALL OF YOU! It makes all the ups and downs of running your own business worth it - this connection we have with all of you. We want to say a huge thank you for making Nerige Story a part of your lives!! - Pooja & Shashank

Our Nerige Experience Centre Sale is now EXTENDED till 22nd August! ✨ After so many of you asked us to extend the sale, we just couldn’t say no! Come visit us and shop your favourite vintage sarees, heritage weaves & beautiful silks with some really special discounts and offers. If you’ve been waiting to visit, this is your sign. ❤️ 📍 Nerige Experience Centre, Hulimavu, Bengaluru ✨ Sale extended till 22nd August, 2026 [Nerige Story, Nerige saree, experience center Sale, traditional saree, heritage saree, silk festival, vintage sarees]