@nandaodim Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 4, 2026

What's working for @nandaodim on Instagram.

Fernanda Odim avatar

Fernanda Odim

93.7K followers · 224 posts

“Empresária • Mentora • IA & negócios 👾Estratégia, automação e ferramentas Proprietária @lavanderiadetenisfw | Founder @clubeemascensao Consultoria 👇🏻”

Engagement rate

0.02%

Per post, last 90 days

Posts per week

2.3

Niche avg 5.0

Average likes

-1

21 avg comments

Post mix

Last 90 days · 224 posts indexed

Reels 28%
Carousels 47%
Static 8%
UGC reposts 17%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    AI Income & Services

    30.00%

    Carousels and reels showing concrete ways to earn money with AI tools, usually anchored by a specific income number or client count. These posts generate the highest comment volumes because they include a DM-trigger CTA. Posts 15, 18, 23, and 25 are the clearest examples.

  2. 02

    AI Tools & Productivity

    20.00%

    List-style carousels and reels covering specific AI tools or automation frameworks for businesses and solo operators. The value is in curation and specificity, giving followers a ready-made shortlist. Posts 4, 5, and 11 are representative.

  3. 03

    Personal Growth & Books

    20.00%

    Carousels and images focused on self-development, reading challenges, and motivational framing. Engagement is moderate but consistent, and the reading club in post 7 shows a monetization layer being built on top of this pillar.

  4. 04

    Lifestyle & Personal Moments

    17.00%

    Dump-style carousels and short-form images sharing everyday life, food, friendships, and aesthetic moments. These posts humanize the account but earn low comment counts relative to the AI content pillars.

  5. 05

    Paid Partnerships

    13.00%

    Sponsored reels for third-party tools, primarily Dreamina by ByteDance and Vmake AI. Content is templated and off-brand in tone. These posts consistently earn zero or near-zero comments, signaling low audience trust in the format.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 5.0/week

-53% above benchmark
2026-W21 2026-W32

Best days

Monday · Tuesday · Thursday

Best hours

7-9am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Você não precisa de [big number] para [desired outcome]. Precisa de [small number].

Used 2×
  • Você não precisa de 100 clientes pra viver de IA. Precisa de 5.

  • Você não precisa de milhares de seguidores nem de uma empresa montada para ganhar dinheiro com IA.

Comenta "[keyword]" aqui embaixo que te mando [offer] de graça.

Used 5×
  • Comenta "QUERO" aqui embaixo que te mando o passo a passo completo, de graça

  • Comenta "IA" aqui embaixo que te mando o passo a passo completo, de graça

  • comenta "aplicativo" aqui embaixo que eu te chamo para trocar uma ideia

Sua empresa perde [time/resource] todo mês com [problem] que a IA já poderia resolver.

Used 2×
  • Sua empresa perde quase uma semana inteira de trabalho todo mês com tarefas que a IA já poderia estar fazendo.

  • Se sua equipe perde 10 horas por semana com tarefas repetitivas, isso é quase uma semana inteira de trabalho jogada fora todo mês.

Criei [impressive output] em [short time]. Sem [expected barrier].

Used 1×
  • Criei um app com login, banco de dados e sistema de assinatura em um dia. Sem escrever uma linha de código.

Se você rolou para o lado, é porque aceitou o desafio de [goal].

Used 1×
  • Se você rolou para o lado, é porque aceitou o desafio de transformar os 5 meses restantes do ano

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

The single strongest lever for @nandaodim is doubling down on AI income content paired with the DM-trigger CTA. Posts 15, 18, and 23 alone drove 453 combined comments, dwarfing every other content type on the account. The "Comenta X que te mando" hook is a proven conversion engine and shows up in at least 5 posts. The account's 2.3 posts per week cadence is well below the 5-per-week benchmark for this niche, which means reach is being left on the table every single week.

The biggest leak is the sponsored content block. Posts 1, 8, 10, 17, and 24 are all Dreamina partnership reels and collectively earned near-zero engagement, with several at 0 comments. At roughly 17% of recent posts, this volume of off-brand paid content is actively diluting the trust the AI income posts build. The lifestyle dump posts (2, 22) serve a humanizing role but need a tighter connection back to the core narrative to avoid dead weight in the feed.

The reading club in post 7 is an underdeveloped asset. It sits on top of the personal growth pillar, which has a loyal commenting base, and represents a direct monetization path that deserves its own content series rather than a single mention.

Working

4
  • DM-trigger CTAs on AI income posts drive the highest comment counts by far, with posts 15 and 18 earning 161 and 101 comments respectively.
  • Specific income numbers in the hook, like R$5.000 por mês with 5 clients, make the value proposition concrete and shareable.
  • List-format carousels on AI tools such as post 11 earn saves and comments because they function as reference material.
  • Personal growth carousels with book recommendations, like post 28, generate consistent low-effort engagement from a loyal subset of followers.

Risks

4
  • Posting cadence at 2.3 per week is too low for this niche; increasing to 5 posts per week is the fastest way to grow reach without changing content.
  • Sponsored Dreamina reels are generating 0 comments and eroding audience trust; reduce frequency or renegotiate creative control.
  • Lifestyle dump posts lack a bridge back to the core AI or growth narrative, making them feel disconnected from the account's value proposition.
  • The reading club in post 7 is mentioned once and not supported by a dedicated content series, leaving monetization potential untapped.

Ship next

5
  • Build a weekly content calendar hitting 5 posts: 2 AI income reels with DM triggers, 1 AI tools carousel, 1 personal growth post, and 1 lifestyle post with a narrative tie-in.
  • Create a dedicated 4-post series for the reading club to build a waitlist audience before the next founder-price window opens.
  • Test posting AI income reels on Monday and Thursday between 7-9am to capture early-week motivation intent and maximize DM volume.
  • Negotiate Dreamina and similar partnerships to a maximum of 1 sponsored post per 2 weeks and require creative that mirrors the organic DM-trigger format.
  • Repurpose the top-performing hook from post 23 into a new reel showing a different no-code build to see if the format scales.

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