Strategy report · Updated Aug 12, 2026
What's working for @muskan_khan4821 on Instagram.
Muskan Khan
66K followers · 161 posts
“Beauty|Skincare|Fashion 📍 Isb/Rwp🇵🇰 DM for PR/collab 👻muskankhanam108”
Engagement rate
7.49%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
4.8K
101 avg comments
Post mix
Last 90 days · 161 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 108.03% engagedDesi vibes coming through #fyp #makeup #viral #trending #fashion #instafashion #viralreels❤️
carousel 14.77% engagedAgain selling lays😅 #fypageシ゚ #viral #trendingsongs #summer
carousel 13.52% engagedSome random clicks #fyp #clicks #instalike #viral #viralpost
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Saturday
Best hours
1-3pm · 6-8pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
#fyp #viral #[niche] feat [brand]
Used 8×
Want to get a nice luxury feel then diffidently check out @zimal.online #fyp #viral #fashion
Experience the best quality in bag by @bag.x.official #fyp #viral #trending #fashion
Most favourite part of my vanity @sniffable.official #fyp #viral #perfumes
Some random [clicks/day] #fyp #viral
Used 4×
Some random day #fyp #viral #trending #fashion #instalike
Some random clicks #fyp #clicks #instalike #viral #viralpost
Random clicks @montivo.pk #foryou #fypシ #virałpost #fashionstyle
[Relation] @jia_khan010 #fyp #sister #[tags]
Used 5×
The only best friend @jia_khan010 #foryou #viral #sister #trending
Twinning with my bro 😎 @jia_khan010 #fyp #sister #trending #viral
Crime partner @jia_khan010 x sister goals #fyp #viral #trend
[Shock]?! [product/price] detail
Used 3×
Sirf Rs. 100/-?! 😱 YES! You heard it right!
Vince Peptide Serum has officially launched
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Carousels crush performance, averaging 4x likes over reels like post 17 at 8.5k and post 22 at 8.8k versus typical reel 300-1k. Family tags with sister @jia_khan010 ignite comments, hitting 130+ on post 18. Low cadence at 2.3 posts/week starves algorithm reach despite 66k followers and viral peaks like 70k on post 27 from desi vibes. Thicken posting to 5/week on Thursdays/Fridays to reclaim momentum. Lean harder into proven fashion carousels (40% feed) and family hooks while fixing promo dilution.
Working
5- Carousels with random fashion clicks explode likes over 8k.
- Family sister content drives 100+ comments consistently.
- Hashtag strings like #fyp #viral fuel reach on 20+ posts.
- Beauty promos tag brands effectively for 20-60 comments.
- Price shock hooks like post 6 lift reel engagement sharply.
Risks
5- Boost cadence from 2.3 to 5 posts per week.
- Vary reel hooks beyond generic promos.
- Cut low-engagement nature posts under 1k likes.
- Focus timestamps to 1-3pm and 6-8pm windows.
- Reduce outlier reliance like ancient post 27.
Ship next
5- Ramp to 5 posts weekly focusing on carousels.
- Test family content twice weekly.
- Partner more beauty brands for promo reels.
- Schedule Thursdays and Fridays 6-8pm.
- Analyze top reel [27] style for repeats.
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