Strategy report · Updated Aug 26, 2026
What's working for @murugi.faith_ on Instagram.
Murugi:)
3.3K followers · 31 posts
“~𝕃𝕚𝕧𝕖 𝕝𝕚𝕗𝕖 𝕨𝕚𝕥𝕙 𝕟𝕠 𝕣𝕖𝕘𝕣𝕖𝕥𝕤🎀~”
Engagement rate
7.65%
Per post, last 90 days
Posts per week
0.1
Niche avg 4.0
Average likes
250
6 avg comments
Post mix
Last 90 days · 31 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.1 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Thursday · Monday
Best hours
7-9am · 5-7pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[excited] OOTD
Used 2×
OUTFIT OF THE DAY!!!💋…. Well, that day cause this has been in my drafts for a min🫢
Simple OOTD❤️
Staring contest [win]
Used 2×
Oop.. caught you staring!🤭
Won this staring contest🤎
Life/YOU are beautiful
Used 3×
Life is as beautiful as YOU make it🤍
‘And YOU are beautiful, just the way YOU are’❤️
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Double posting frequency from 0.1/week to 4x to unlock engagement like the 750-like reel [24] and 453-like carousels [20,22]. This lifestyle account thrives on visual carousels of everyday beauty, pulling up to 453 likes when consistent, but stalls from inactivity gaps spanning months. High performers mix short captions with emojis and personal flair, averaging 200-400 likes on aesthetics and milestones versus recent 3-like flops [0,1,26]. Pillars like Aesthetic Moments (35%) and Travel Vibes (20%) dominate winners. Fix the cadence leak to rebuild momentum, leaning into staring hooks and OOTD patterns for quick wins.
Working
5- Aesthetic carousels hit 453 likes [20,22] with short, emoji captions.
- Milestones spark comments, up to 20 on [3,9].
- OOTD reels average 230 likes [14,15].
- Affirmation reels engage with hearts [12,13,18].
- Travel flags consistently above 200 likes [6-8].
Risks
5- Boost cadence beyond 0.1 posts/week to sustain algorithm favor.
- Extend captions on low-engagement posts for context.
- Reduce gaps between high-performers like [24] and flops.
- Diversify beyond carousels with more reels.
- Archive or delete 3-like posts [0,26,29] hurting feed.
Ship next
5- Post 4x weekly on Tuesdays, Thursdays using top hooks.
- Revive OOTD reels weekly with fresh outfits.
- Batch 3-5 aesthetic carousels for consistent feed.
- Test Stories polls on travel plans for comments.
- Collaborate with sister for duo content.
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