Strategy report · Updated Sep 2, 2026
What's working for @mtjf_canada on Instagram.
mtjf_canada
12K followers · 782 posts
“Revive the love! 🌏 Local and International Projects Sadaqah and Zakat Eligible Donate to our fundraisers today.”
Engagement rate
1.33%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
158
2 avg comments
Post mix
Last 90 days · 782 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 30.08% engaged🍽️ MTJF Apna Ghar Project Dinner – Calgary 🏡❤️ Alhamdulillah, a beautiful evening in Calgary in support of the Apna Ghar Project, organized by MTJ Foundation Canada in partnership with Al Ansaar Islamic Foundation Calgary. 🤝 Together, we are working toward creating hope, opportunity, and a brighter future for those in need. A very special JazakAllahu Khairan to our partners Ml. Nouman @shaykh_numan_goraya for his tremendous support from @alansaar.ca , hospitality, and efforts in making this gathering possible. May Allah SWT accept his efforts and reward everyone who supported this noble cause. 🤲 Together, we can turn the dream of Apna Ghar into a reality, InshaAllah. 🏡✨ #MTJF #MTJFoundationCanada #ApnaGhar #AlAnsaarIslamicFoundation #Calgary Community Charity GivingBack TogetherForHumanity
carousel 1.57% engagedA night that brought legends, stories, and the community under one roof. Saeed Anwar & Mohammad Yousuf at Akram Jomaa Mosque — sharing memories, lessons, and reminders that hit different when you hear them in person. Big thanks to MTJ Foundation for bringing this night to Calgary.
reel 1.10% engagedLegends at the Ground 🏏✨ A historic day for cricket in the GTA! Sher CC @sher.cc and the MTJ Foundation @mtjf_canada came together at Kirkham Cricket Ground to host two true legends of Pakistan cricket—Mohammad Yousuf and Saeed Anwar—for Legends at the Ground. Having these icons share their wisdom, masterclass tips, and genuine time with our next generation of talent was an unforgettable milestone for the community. The energy, passion, and spirit on the pitch set a brand-new standard. A massive thank you to Mohammad Yousuf and Saeed Anwar for their generosity and time, and to everyone who came out to make this event truly special. We hope you all enjoyed every moment. This is only the beginning—see you at the next one! 🏏 🔥 #LegendsAtTheGround #SherCC #MTJFoundation #MohammadYousuf #SaeedAnwar GTACricket GrassrootsCricket CricketLegends KirkhamGround NextGen
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Thursday
Best hours
2-4pm · 6-8pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Alhamdulillah! We distributed [aid] to [num] [people]
Used 2×
Alhumdulillah! 🎉 We distributed school bags with essential supplies, notebooks and stationery kits to 50 underprivileged children in Tulamba.
In Tulamba, We distributed 50 bags packed with essentials to children who needed them most.
[City], this [day] [event] with [guest] at [place]
Used 5×
Calgary, this Friday’s Jumu’ah will be with Saeed Anwar at Panorama Hills.
Calgary, this Wednesday is one to make time for. 🤲 Saeed Anwar and Mohammad Yousuf
Brothers, make some time this evening for an Urdu bayan with Saeed Anwar at Cornerstone.
A huge thank you to [sponsor/partner]
Used 4×
A huge thank you to Intact for being our Gold Sponsor of this year's MTJF Campout.
A huge thank you to our incredible food sponsors who helped fuel our Father & Son
JazakAllahu Khairan to our partners Ml. Nouman @shaykh_numan_goraya for his tremendous support
The [event] is coming! Mark your calendars
Used 2×
The Imam Cup is coming! 🏀🔥 Mark your calendars 8 masajid, 8 teams, one incredible cause.
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Cricket legends events are your engagement superpower, with post 8 hitting 3602 likes vs average 40. This dawah-infused content pulls crowds and dwarfs aid posts at 35% feed share but 90% total likes. Current 2.3 posts/week cadence leaves massive runway untapped; legends prove Reels on Thu-Sat evenings crush it. 12k followers crave this mix of faith, sport and community. Aid stories like posts 0-2 connect deeply but need visual punch to scale. Camps foster loyalty locally, post 27's Imam Cup hype shows promise. Ramp to 5 posts/week prioritizing legends Reels to 3x growth.
Working
5- Legends tour Reels skyrocket likes, post 8 at 3602 and post 18 at 128.
- Aid recaps evoke emotion and donations, posts 0-2 average 40 likes.
- Event promos fill seats, posts 9,11,14 drive attendance.
- Family camp content builds repeat community, post 19 resonates.
- Fridays-Thursdays align with peak eng from dates.
Risks
5- Posting too infrequent at 2.3 per week limits momentum.
- Low variety in aid posts; add more Reels beyond carousels.
- Weak CTAs in announcements like post 7.
- Underuse evenings for event promos despite high eng.
- Minimal sponsor features beyond thanks posts.
Ship next
5- Schedule 5 posts weekly on Fri-Sat with Reel recaps of legends events.
- Test donor CTAs on high-eng posts like post 8 style.
- Partner more with mosques for cross-promo on camps and tours.
- Analyze Reel saves to refine aid story hooks.
- Plan next legends tour promo 4 weeks out.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana