Strategy report · Updated Sep 3, 2026
What's working for @mothernakedskin on Instagram.
mothernakedskin
96K followers · 682 posts
“Beauty that breaks the rules. 🐰 Clean, vegan + cruelty-free U-venues📍District 5📍 Northcoast —>📍Playa strip📍Swanlake”
Engagement rate
0.17%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
157
3 avg comments
Post mix
Last 90 days · 682 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.16% engagedTea time, but make it juicy. 🍑🍋🫐 Meet the Lipton Lip Balms , your lips’ new little treat. 💋 @lipton.egy
carousel 0.44% engagedYou came for a look. We knew you’d stay. 👀🌴 📍Playa strip , northcoast
carousel 0.32% engagedToday’s tea 🍵💋 🍋 Green Tea Citrus for the girls pretending they’re hydrated. 🍑 Black Tea Peach for the girls who somehow always smell good. 🌺 Hibiscus Raspberry for the girls who never leave the house with just one lip product. The hardest decision you’ll make today.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Thursday · Saturday
Best hours
6-8pm · 12-2pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Pick your [treat/flavor]
Used 4×
Pick your treat. We won’t tell. 👀
Pick a lip treat. Make questionable decisions. 💋
pick your flavor.
Three [items/reasons]
Used 4×
ONE DESTINATION. THREE VERY GOOD REASONS.
Three new reasons to keep your lips busy 💋
Three Lip Treats, one very cute takeaway
A little [adj] [product/moment]
Used 3×
A little rose macaron moment for your lips 💗
A little treat for your lips. A lot to look at.
A little flirty, a little Rosé B. 💋
Find us at [location]
Used 4×
Find us at Playa Strip, alongside Kinsuki & Be Indie.
Find us at Lagoon 3 ☀️
📍 Playa Strip 📍 Swanlake Lagoon 3
[Product] for the girls who [trait]
Used 3×
Green Tea Citrus for the girls pretending they’re hydrated.
For the girls who refuse to smell like sunscreen only.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Collab carousels are your engagement rocket: post7 with Lipton teas exploded to 2030 likes and 47 comments, dwarfing averages. Lip treat drops like posts 16 and 19 consistently hit triple-digit likes by framing products as indulgent snacks. Pop-ups pull locals but underperform without collabs. At 96k followers and 2.3 posts/week, you're leaking growth by posting too rarely; recent reels dip below 30 likes as summer hype fades. Ramp to 5 posts/week on high-performers like Wednesdays and Thursdays to reclaim momentum. Lean into scent stories for evergreen appeal beyond season.
Working
5- Lipton collab post7 crushes with **2030 likes** via treat theme.
- Carousels outperform reels on likes, e.g. post6 at 417.
- Location posts like post12 drive shares for traffic.
- Flavor pick hooks engage choosers, used 4x.
- Wed-Thu-Sat timing aligns with top eng like post7.
Risks
5- Cadence stuck at 2.3 posts/week limits algo push.
- Recent posts average under 30 likes vs peaks over 2000.
- Minimal UGC integration misses free amplification.
- Over-rely on summer themes risks off-season drop.
- Few comment-drivers beyond collabs.
Ship next
5- Schedule **5 posts/week** focusing on lip drops and pop-ups on Wednesdays, Thursdays, Saturdays.
- Launch next collab carousel like post7 Lipton teas.
- Test 6-8pm posting windows for higher reach.
- Create UGC calls in captions to boost reposts.
- Analyze reel hooks vs carousels for engagement lift.
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