@morcos_cuisine Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Sep 1, 2026

What's working for @morcos_cuisine on Instagram.

Morcos Cuisine avatar

Morcos Cuisine

615K followers · 819 posts

“CAI📍 Nothing’s regular or easy in here Asian food cook ! The creator behind Egypt’s best selling kimchi million pound menu winner !”

Engagement rate

0.05%

Per post, last 90 days

Posts per week

2.2

Niche avg 5.0

Average likes

252

79 avg comments

Post mix

Last 90 days · 819 posts indexed

Reels 93%
Carousels 0%
Static 7%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 image 0.55% engaged

.. مرقص أفضل صانع محتوي للأكل في ٢٠٢٤🌟 هو شيف إتعلم الطبخ بنفسه وصانع محتوى أكل معروف بمهاراته في المطبخ الآسيوي. اتقن الوصفات الآسيوية الأصلية وضاف عليها لمسته الخاصة، وطوّر الأطباق التقليدية بطريقته المميزة. عنده حضور قوي على السوشيال ميديا و بقي من المؤثرين الكبار في مجال الأكل، وكمان فاز في برنامج “Million pound menu” في مصر✨ استنوا لقاءنا مع مرقص ‘ أفضل صانع محتوي للأكل في ٢٠٢٤ ‘ عشان تعرفوا اكتر عن سنة ٢٠٢٤ في حياتة✨ Morcos The best food content creator in 2024✨ a self-taught chef and food content creator, renowned for his skills in Asian cuisine. He has perfected traditional Asian recipes and infused them with his own distinctive twist, elevating classic dishes with his personal flair. With a powerful presence on social media, he has become a key influencer in the food world and was the winner of ‘Million Pounds Menu Egypt’✨ Stay tuned for our interview with Morcos ‘Best food content creator in 2024” to learn more about his 2024 journey✨

3.3K 63
Post 2 reel 0.35% engaged

Bad influence 🥲 4 am snack

2.1K 27 89.2K
Post 3 reel 0.33% engaged

عايز افكار لأكل بعد البحر ممنوع مكرونه و بانيه خلاص كفايه

2K 27 145.4K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Fusion Recipes

    30.00%

    Reels of fusion recipes with Asian influences and full ingredient lists. Visuals pop with pro plating. Drives saves and shares.

    3
    3
    3
  2. 02

    Breakfast Bowls

    20.00%

    Quick breakfast ideas often healthy or champion-level. Short captions hook morning scrollers. High comment engagement.

    3
    3
    3
  3. 03

    Snack Cravings

    25.00%

    Impulsive snacks and late-night eats with emojis. Relatable cravings spark conversations. Tops comments.

    2.1K
    3
    3
  4. 04

    Brand Spotlights

    15.00%

    Sponsored product features and restaurant tags. Clear CTAs boost visibility. Ties to brands.

    3
    3
    3
  5. 05

    Milestones

    10.00%

    Awards, tributes, and personal stories. Emotional hooks build loyalty. Standout likes.

    3
    3.3K
    3

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.2 posts/week

Niche benchmark · 5.0/week

-56% above benchmark
2026-W25 2026-W36

Best days

Friday · Saturday · Sunday

Best hours

8-10am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Dish] [twist or simple]

Used 12×

  • My famous chili oil dumplings but make it simple 🌶️🥟💥

  • Bad influence 🥲 4 am snack

  • YUM WOON SEN - Thai glass noodles salad 🍤

[Breakfast greeting] [healthy dish]

Used 6×

  • Good morning to all my healthy people 💥❤️ Buckwheat is your go to breakfast if u want to lose weight

  • Breakfast of champions 🦐🍅

  • Breakyyyy 💥❤️‍🔥💥❤️‍🔥

[Time] [snack/craving]

Used 5×

  • Midnight convenient store Wagyu curry 🍛

  • POV: It’s midnight and you just discovered the new Lion Premium Truffle Range TIN CAN 👀

  • 4 am snack

[Recipe] ingredients list

Used 4×

  • 500 g beef fillets 1 teaspoon minced garlic ...

  • For the dough 500g double zero flour or pizza flour ...

  • For the soup 1 kg chicken 3 liters water ...

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Ramp frequency to 5 posts/week; current 2.2/week starves the 615k followers of @morcos_cuisine's addictive reels, where post 18 hit 304 comments on beach snacks alone. Fusion recipes and snack cravings dominate 55% of feed, crushing engagement via relatable hooks and pro visuals that make restaurant dishes at home feel achievable. Bilingual captions nod to Egyptian roots but underplay Arabic fully. Low cadence leaks growth; post 9's 2118 likes on 4am snacks proves viral potential waits for consistency. Lean into mornings when breakfast reels like post 5 engage health crowd.

Working

5
  • Reel format crushes with comments up to 304.
  • Snack and breakfast hooks reliably engage.
  • Fusion twists with recipes drive interaction.
  • Brand tags integrate naturally.
  • Visual plating elevates simple dishes.

Risks

5
  • Posting too sporadic at 2.2/week limits algo push.
  • Over-rely on English; mix more Arabic for local boost.
  • Few full recipe videos; add more lists like post 26.
  • Minimal stories or carousels; test for depth.
  • No clear CTA in 70% of captions.

Ship next

5
  • Ramp to 5 reels/week starting with breakfast hooks.
  • Test 10 recipe cards from high-comment posts like **18**.
  • Double Arabic captions for local audience.
  • Collaborate with 3 brands quarterly.
  • Analyze saves on fusion recipes for series.

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