Strategy report · Updated Aug 28, 2026
What's working for @maximilianmoves on Instagram.
Maximilian 🇸🇰
945K followers · 801 posts
“I help busy people get lean & strong with 1 kettlebell. 📩 • DM me “MOVES” to get started 👇• Join 4,500+ members 🙌🏻• 1 week of FREE classes 📍 Zürich”
Engagement rate
0.85%
Per post, last 90 days
Posts per week
2.1
Niche avg 7.0
Average likes
7.6K
372 avg comments
Post mix
Last 90 days · 801 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 8.19% engagedOne kettlebell > 10 machines. Train your whole body, save time, burn calories, fix imbalances, and build strength that actually lasts. Stop wasting hours in the gym…get stronger, leaner, and more athletic right from home. Build a body that looks good AND performs even better. Comment “MOVES” if you want to train different and get fit asf. 🔥🌞 #fitness #workout #kettlebell
reel 4.70% engagedComment “MOVES” to get into the best shape of your life by using just one single kettlebell 🔥 #fitness #hiking #workoutmotivation
carousel 2.00% engagedComment “MOVES” and I’ll send you FREE access to all my kettlebell workouts you can do from home 🔥 All you need is one kettlebell, some space, and the willingness to move different. #kettlebell #kettlebell
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 7.0/week
Best days
Friday · Saturday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “MOVES” [for/to get free workouts/programs]
Used 24×
Comment “MOVES” if you want to train different and get fit asf.
Comment “MOVES” to get into the best shape of your life by using just one single kettlebell 🔥
Comment “MOVES” for 1 week of FREE kettlebell workouts you can do from anywhere.
1 kettlebell [workout/location]
Used 6×
1 kettlebell & Slovak treats ☀️
1 kettlebell workout ! 3 total rounds.
1 kettlebell workout in the mountains.
Most people [miss X in training]
Used 2×
Most people never train rotation—and it’s one of the biggest missing pieces
Most people think there’s only one way to swing a kettlebell.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
'Comment MOVES' CTAs are the engagement engine, powering 73k likes and 3.5k comments on [0] while sustaining 300-1k comments across 24 posts. This near-identical hook converts viewers to leads via simple kettlebell value prop, outpacing demos by 10x on top reels. Cadence at 2.1 posts/week starves growth despite 945k followers. Fix the posting drought first to reclaim momentum from early hits like [1]'s 42k likes. Layer in variety from 17k-like [16] carousels without diluting the core.
Working
5- MOVES CTA hooks spike comments 10x average.
- Kettlebell-only niche owns home training authority.
- High reels like [0] crush carousels on likes.
- Free access promise fuels leads.
- Mountain/home settings boost relatability.
Risks
5- Current 2.1 posts/week too low for 945k scale.
- Over 80% identical CTAs risk algorithm fatigue.
- Rare non-kettlebell tags dilute focus.
- Few hours data limits timing optimization.
- Minimal variety in visuals beyond swings.
Ship next
5- Ramp to 7 posts/week with CTA hooks on best days.
- Test 2 new hooks beyond MOVES like 'KB' for swings.
- Create UGC calls crediting users for community.
- Analyze comment data for top leads conversion.
- Batch carousels for workout series.
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