Strategy report · Updated Sep 1, 2026
What's working for @matias_strengthcoach on Instagram.
Lic. Matías Esquenet | Entrenador & Mentor de Entrenadores
46K followers · 1.6K posts
“🏋🏽♂️ Soy entrenador de Powerlifting hace 9 años 🌎 Y hace 3 que formo entrenadores para que puedan vivir de lo que aman online . Strength Academy 👇🏽”
Engagement rate
0.57%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
248
12 avg comments
Post mix
Last 90 days · 1,594 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 5.04% engagedEste es mi camino… y recién empieza.
reel 3.90% engagedEmpezo abajo de 1.000, trabajando en un gym 🙌🏽 . Increíble el progreso de @martupf_ , de verdad una tremenda ética de trabajo y los resultados estan a la vista . Y como siempre digo esto no es un tema de plata. Es un tema de hacer tu vida por diseño y no por lo que toca . Poder llevar a tus asesorados y poder trabajar bajo tus terminos para darles un cambio real 🔥 . Felicidades Martu y vamos por mucho mas 🙏🏼
carousel 1.00% engagedComenta “OFERTA” para la clase completa 🔥
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Saturday
Best hours
6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comenta “[KEYWORD]” para [freebie]
Used 8×
Comenta “IA” y te lo mando 🔥
Comenta “GUÍA” para tener mi primer guía de marca personal 🔥
Comenta “IA” si queres la clase de Claude paso por paso 🔥
Challenge myth: [bold question/NO] then advice
Used 6×
NO tenes que ser viral
Cuando vamos a abandonar esta nocion estupida?
Basta con esta falsa humildad de “cobro poco porque...
[Number/hyperbole] [content/sales tip]!!
Used 5×
Sacale 10 veces mas partido a tus reels!!
58 REELS EN 7 DÍAS 🔥
Responde “YO” para la clase de: Paradigma de Ventas...
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Comment CTAs are your engagement rocket fuel, driving post 7 to 111 comments and post 6 to 25 despite modest likes. Reels with 'Comenta X' hooks consistently outperform, turning passive scrolls into leads, while mindset rants like post 8 add relatability. At 2.2 posts/week, you're leaking growth; post 2's carousel hit 2275 likes showing format potential. Scale to 5 posts/week prioritizing these levers to 3x reach. UGC stays low at 3%, so lean harder on originals but tag clients more.
Working
5- CTAs explode comments: **post 7** 111, **post 13** 20.
- Mindset reels engage deeply, **post 6** 25 comments.
- High-volume content claims like **post 15** build authority.
- Client features convert, **post 1** 1749 likes.
- Event posts hook niche fans, **post 18** 232 likes.
Risks
5- Ramp cadence from 2.2 to 5 posts/week to sustain momentum.
- Mix in more carousels; reels alone cap scale per **post 2** success.
- Cut vague low-performers like **post 3** (27 likes).
- Boost UGC reposts to 10% with client credits like **post 1**.
- Refine hooks beyond IA; vary freebies for broader appeal.
Ship next
5- Batch-record 50+ reels weekly like **post 15** to hit 5 posts/week.
- Double CTAs in every reel, targeting **100+ comments** per post.
- Test 2 carousels/week modeled on **post 2**'s 2275 likes.
- Analyze comment data from IA hooks to refine freebies.
- Add client UGC weekly, crediting like **post 1**.
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