@makeitbuildin Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 12, 2026

What's working for @makeitbuildin on Instagram.

Make It Build avatar

Make It Build

2K followers · 87 posts

“🏗️ Turnkey Contractor & Interiors Designer 🔹 Homes | Commercial | Villas 🎥 VR & 3D Walkthroughs 🛠️ Hassle-Free Execution 📍 Bangalore, India”

Engagement rate

42.65%

Per post, last 90 days

Posts per week

1.1

Niche avg 4.0

Average likes

844

6 avg comments

Post mix

Last 90 days · 87 posts indexed

Reels 77%
Carousels 10%
Static 13%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 588.05% engaged

Top 5 gadgets : ಪ್ರತಿ ಮನೆಯಲ್ಲಿರಬೇಕು ಈ Top 5 Affordable Gadgets! 🏠🔌 ಸಣ್ಣ ಖರ್ಚು, ದೊಡ್ಡ ಉಪಯೋಗ! 💡 ಇಂದಿನ ಮನೆಗೆ ಬೇಕಾದ, ಬಜೆಟ್ ಸ್ನೇಹಿ ಆದರೆ ದಿನನಿತ್ಯದ ಜೀವನವನ್ನು ಸುಲಭಗೊಳಿಸುವ Top 5 Affordable Gadgets ಯಾವುವು ಎಂದು ತಿಳಿಯಿರಿ. ಈ ವಿಡಿಯೋದಲ್ಲಿ Mandeep from Make It Build ಅವರು, ಪ್ರತಿ ಮನೆಗೂ ಉಪಯುಕ್ತವಾಗಿರುವ, ಅಫೋರ್ಡಬಲ್ ಮತ್ತು ಸ್ಮಾರ್ಟ್ ಗ್ಯಾಜೆಟ್ಸ್‌ಗಳನ್ನು ಹಂಚಿಕೊಳ್ಳುತ್ತಾರೆ 🏡✨. 👉 ಪೂರ್ಣ ವಿಡಿಯೋ YouTube ನಲ್ಲಿ ನೋಡಿ 📺 Title Sponsor : @haierindia Powered by : @reposeworld Saree by : @radhabyrapidrashmi #rapidrashmi #justcuriousofficial #justcuriousbyrapidrashmi [Real Estate , InteriorWorks , Automation , Bangalore Homes]

11.7K 9 268.5K
Post 2 reel 198.85% engaged

How to choose a floor tile? 🏗️ MAKE IT BUILD | Established in 2018 by Mr. Mandeep, a BBMP-certified Civil Engineer with expertise in 3D visualization, Vastu-compliant, and eco-friendly construction. www.makeitbuild.com +91 78922 88775 #ukiinng #kannadapodcast #homeinterior #bengaluru

4K 6 124.6K
Post 3 reel 127.06% engaged

Civil engineering & VTU 🏗️ MAKE IT BUILD | Established in 2018 by Mr. Mandeep, a BBMP-certified Civil Engineer with expertise in 3D visualization, Vastu-compliant, and eco-friendly construction. www.makeitbuild.com +91 78922 88775 #kannadapodcast #ukiinng #bengaluru #civilengineering

2.5K 14 49.9K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Construction Tips

    45.00%

    Reels from Kannada podcasts giving practical advice on construction, interiors and mistakes. Question hooks draw high views and shares. Relatable for Bengaluru homeowners.

    2.5K
    4K
    79
  2. 02

    Project Showcases

    25.00%

    Timelapse videos and photos of turnkey projects from start to finish. Visual progress builds trust in execution quality. Housewarmings celebrate completions.

    53
    113
    48
  3. 03

    Service Promos

    20.00%

    Promos for services, expos and company expertise. Highlights turnkey solutions, Vastu and eco features. Reinforces brand positioning.

    310
    103
    17
  4. 04

    Design & Listings

    10.00%

    Inspo on designs, gadgets, colors and property listings. Mix of carousels and reels for aesthetics and rentals. Sparks lifestyle aspirations.

    11.7K
    19
    15

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

1.1 posts/week

Niche benchmark · 4.0/week

-73% above benchmark
2026-W22 2026-W33

Best days

Thursday · Friday · Saturday

Best hours

6-8pm · 7-9pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

How to [topic]?

Used 5×

  • How to construct a luxury home in affordable rage?

  • How to choose a floor tile?

  • How should be your basic home interior design?

What [issue/action] [topic]?

Used 4×

  • What are the common mistakes a builder will do?

  • What people think about the builders?

  • Do this before you purchase any land.

Tips/Top [N] for [home feature]

Used 3×

  • Tips to make your home luxury - by Mandeep

  • Top 5 gadgets : ಪ್ರತಿ ಮನೆಯಲ್ಲಿರಬೇಕು ಈ Top 5 Affordable Gadgets!

Civil engineering [topic]

Used 3×

  • Civil engineering & VTU

  • Civil engineering - career development

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Podcast tip reels dominate engagement, with post [6] hitting 3955 likes on tile advice and post [1] at 2517 on civil engineering. These question-driven clips from Ukiinng podcast outperform showcases by 10x, proving educational content resonates in Bengaluru's homebuilding niche. Yet at just 1.1 posts/week, the account leaves growth on the table despite 1992 followers and peaks like 11705 likes on post [7] gadgets promo. Inconsistent cadence is the biggest leak, starving algorithm momentum while project posts ([14],[16]) lag at under 200 likes due to weaker hooks. Prioritize tip production and schedule blasts on proven days. Test hybrids merging tips with visuals to lift mid-tier content. Scale to 4 posts/week unlocks 2-3x reach potential.

Working

5
  • Question hooks in tip reels spike likes to 3955 on post 6.
  • YT cross-promos explode like 11705 likes post 7.
  • Company footer builds consistent brand recall.
  • Late-week posts align with peak engagement.
  • Turnkey project visuals foster trust in showcases.

Risks

5
  • Cadence too low at 1.1 posts per week.
  • Images and carousels average 20 likes; shift to reels.
  • Minimal comments on high-like posts; lacks interaction prompts.
  • Overreliance on Kannada limits broader reach.
  • Expo promos underperform without strong visuals.

Ship next

5
  • Ramp to 4 posts per week focusing on tip reels.
  • Post Thursdays through Saturdays 6-8pm.
  • Create 3-5 new 'How to' clips from podcasts weekly.
  • Blend tip audio over project visuals for hybrids.
  • Add CTAs like 'Comment your question' to boost comments.

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