Strategy report · Updated Aug 18, 2026
What's working for @linazunigaofficial on Instagram.
Rosalina “Lina” Zuniga- Business Coach
130.9K followers · 362 posts
“I help coaches and business owners -scale their offers online using Social Media 💸 -fix the leaks in their funnel💧 -build a system that PRINTS MONEY💰”
Engagement rate
0.22%
Per post, last 90 days
Posts per week
2.3
Niche avg 6.0
Average likes
220
71 avg comments
Post mix
Last 90 days · 362 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.04% engagedThis was the down side of working with some “celebrities”. Not all are like this. In fact I’ve worked with some incredible women who valued and respected the time of everyone around them. 🙏 But I remember this being the last straw for me. And honestly I’m so happy it happened. When I started makeup artistry it was just a way for me to make extra cash after being laid off from my corporate job. I had no idea it would open so many amazing doors for me. I will always be so grateful for all of the opportunities and lessons. But it was definitely a chapter of my book that needed closing. I didn’t have the guts to close that door fully on my own. So it took being super frustrated to finally do what my heart was telling me to do all along. I hope this story inspires someone to take action today. That thing you’re afraid of walking away from? The time will come where making that decision will feel like a no-brainer to you. And when you finally follow your intuition, you’ll feel so much more at peace. If this relates to you in any way…let me know in the comments below. 👇🏽 #entrepreneur #retiredmua #businesscoach #onlineeducator #storytime
carousel 1.03% engagedYou can have the best offer, the best content, and the best branding but if you don’t have a repeatable process to sell your offer consistently, you won’t make any money. 👎🏼 Once I found a funnel that worked for me, I repeated the process over and over and let the numbers go up 📈🤑 Comment “FUNNEL” below and I’ll send you exactly what I did to build a $3 million dollar coaching business. 👇🏽 #businesscoach #funnelstrategist #marketingandsales #funnelsecrets #onlinecoach
reel 0.39% engagedLaunching a new program always takes soo much work. But seeing everything unfold exactly how I envisioned it has been such a blessing. 🙏 There has been moments of doubt, insecurity and uncertainty in this process for sure. 🤯 But I just stay delulu until it works itself out 😇😏 Because it always does. #launch #onlinecoach #offer #business #coachingprogram
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 6.0/week
Best days
Monday · Wednesday · Saturday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[KEYWORD]” below [for freebie]
Used 6×
Comment “WAITLIST” below if you to know exactly what the money method is and how it can transform your business
Comment “FUNNEL” below and I’ll send you exactly what I did to build a $3 million dollar coaching business.
Comment “LEAK” underneath this video and I’ll tell you 10 main leaks killing your sales (for free).
[Problem]? [I know/explain why]
Used 5×[Personal story/time I believed X]
Used 4×
I love taking someone from idea to creating an online offer from scratch… But to be honest… I love taking a broken offer
There was a time when I genuinely believed that if I wasn’t constantly working in my business, my business would stop working.
I didn’t grow up with money. So I know what it’s like to be surrounded by people who didn’t just lack money
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Interactive CTAs are the engagement engine, powering post 8's 1008 comments and post 28's 276, far outpacing average posts. With 130k followers but just 2.3 posts/week, the biggest leak is inconsistent visibility, starving the funnel of traffic despite strong hooks on offers and funnels. High-performers like post 13's 1306 likes prove storytelling reels convert lurkers to believers. Scale proven pillars like Offer Scaling (posts 0,5) to fill the feed and compound results. Cadence triples to 6/week on best days to match niche benchmarks and exploit 70+ avg comments potential. Prioritize reels for reach, blending leaks (post 15) with mindset to nurture buyers.
Working
5- CTA hooks generate outlier comments like post 8's 1008.
- Story reels explode reach as in post 13's 1306 likes.
- Offer scaling pillars prove credibility in posts 0,6.
- Expert messaging resonates with 200+ like reels post 4.
- Curiosity loops boost dwell time per post 28.
Risks
5- Boost cadence from 2.3 to 6 posts per week.
- Vary content beyond funnels to reduce repetition.
- Cut lifestyle posts like 16 that underperform.
- Target fewer beginner pains to attract high-ticket buyers.
- Shorten truncated captions for full impact.
Ship next
5- Test 6 posts/week focusing on Monday, Wednesday, Saturday.
- Double down on client story reels like post 13 for viral reach.
- Refine hooks to hold curiosity longer as in post 28.
- Open more 90-min audits weekly like post 17.
- Analyze reel vs carousel engagement to prioritize formats.
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