Strategy report · Updated Aug 31, 2026
What's working for @lillytigwellcreative on Instagram.
Lilly Tigwell Creative
4.4K followers · 191 posts
“🕊️ Inspired by the link between art, faith and mental health 🛍️ Prints and Clothing ⬇️”
Engagement rate
60.17%
Per post, last 90 days
Posts per week
1.9
Niche avg 4.0
Average likes
2.6K
26 avg comments
Post mix
Last 90 days · 191 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 1551.84% engaged✨NOW AVAILABLE AS A PRINT AND PACKS OF CARDS✨ comment ‘link’ below and I’ll send you directly to where you can find them! Bit of truth for the fearful heart ❤️ Love this quote so decided to sit and do a lil drawing of it this evening 🎨
image 109.88% engagedBeen thinking about these words a lot recently… Now available as a print! Comment ‘peace’ and I’ll DM you a link to where you can find it x
image 20.89% engagedPOV you’re perpetually tired and need reminding of this: Rest isn’t a place you reach, it’s a presence you go to. “Come to me, all who are weary and burdened, and I will give you rest.” Matthew 11:28 “He makes me lie down in green pastures; He leads me beside still waters.” Psalm 23:2
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Tuesday · Saturday
Best hours
6-8pm · 7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment ‘[word]’ and I’ll [send link]
Used 8×
comment ‘link’ below and I’ll send you directly to where you can find them!
Comment ‘peace’ and I’ll DM you a link to where you can find it x
Comment ‘colour’ and I’ll send you a direct link to where you can find them!
Food for thought… My pal @loulamaloula and I are collaborating on [theme]
Used 3×
Food for thought…☕️ My pal @loulamaloula and I are collaborating on these posts about all things faith and mental health.
Food for thought…🤲🏻 My pal @loulamaloula and I are collaborating on these posts about all things faith and mental health.
@[artist] [song/poem] lyrics
Used 5×
Words by my pal @jamopritchard from his song “Still Place”
@jamopritchard, one of my oldest friends. Love your lyrics so much.
Love a @davidgatepoet poem ❤️
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Print promotions with comment CTAs are the engagement powerhouse, exploding post 1 to 67,506 likes and post 3 to 4,737 likes versus average ~200. This niche craves instant access to calming faith art, turning passive scrolls into sales. At 1.9 posts/week, the account leaves massive growth on the table as pillars like Faith Quote Art (30%) and collabs prove viral potential when amplified. Cadence is the biggest leak, starving algorithm reach in a 4k+ follower base hungry for weekly peace. Scale proven formats: illustrated quotes hit emotional nerves, merch drops convert. Hooks like 'Comment [word]' used 8x drive DMs and prints, fueling loyalty. Prioritize Thursdays and evenings for peak timing.
Working
5- Comment CTA print promos dominate with **67k likes peak**.
- Faith quote art pillars build emotional resonance.
- Collabs like posts 5/8 spark comments (avg 50+).
- Song lyric doodles credit friends, foster community.
- Carousel format suits multi-slide reveals perfectly.
Risks
5- Boost posting to 4/week from 1.9 to feed algorithm.
- Lean less on low-engagement doodles (15% share).
- Add more Reels; only 4/30 posts, average 80 likes.
- Vary hooks beyond comment CTAs for broader appeal.
- Track link clicks from DMs to measure sales ROI.
Ship next
5- Post 4x/week consistently using top hooks.
- Double down on print promos with fresh quotes weekly.
- Tease upcoming collabs in stories to build hype.
- Test Reels of drawing process for quick wins.
- Analyze saves on quote posts to refine themes.
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