@leonardosl5 Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 18, 2026

What's working for @leonardosl5 on Instagram.

Leonardo Lima | Comunicação avatar

Leonardo Lima | Comunicação

3.2K followers · 23 posts

“Pai da Sofia @sarah_prinncess Radialista • DRT 0009900/PR Comunicação Institucional Gestão Pública | Brasília • RJ”

Engagement rate

0.36%

Per post, last 90 days

Posts per week

0.0

Niche avg 4.0

Average likes

-1

12 avg comments

Post mix

Last 90 days · 23 posts indexed

Reels 4%
Carousels 43%
Static 52%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Family Love Letters

    30.00%

    Carousel posts with long emotional letters to daughter Sofia or wife about birthdays, arrivals, and love. They work by sharing vulnerable family stories that spark comments.

  2. 02

    Rio Beach Vibes

    25.00%

    Images and carousels of Rio beaches, sunsets, and nature spots with emojis and hashtag lists. Visual appeal and local tags drive high engagement like 38 comments.

  3. 03

    Skate Urban Life

    20.00%

    Skateboard and urban city adventure carousels with thoughtful or hype captions plus hashtags. Youth culture visuals pull consistent 20+ comments.

  4. 04

    Personal Growth

    15.00%

    Motivational reflections on fatherhood, perseverance, and political roots with purpose hashtags. Builds personal brand depth.

  5. 05

    Relationship Milestones

    10.00%

    Partner anniversary and love posts blending romance with family. Emotional direct address connects intimately.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

0.0 posts/week

Niche benchmark · 4.0/week

-100% above benchmark
2026-W23 2026-W34

Best days

Friday · Tuesday · Monday

Best hours

6-8pm · 9-11am · 12-2pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Meu [love], hoje [milestone/event]

Used 4×
  • Querida Sofia, Hoje você completa um ano de vida, e meu coração está transbordando de amor e gratidão.

  • Meu Amor. Hoje celebramos dois anos desde que dissemos sim um ao outro, e meu coração transborda de alegria e gratidão.

  • Meu amor, hoje a gente completa mais um mês de namoro, mais um dia juntos.

[Emojis] + short vibe desc + #hashtags

Used 8×
  • Lugar que traz paz, renova energias e nos deixa mais leves.

  • 😁🍀 #brasil #brazil #travel #instagood #love #photography

  • 🌊⛱❤ #praia #sol #verao2020 #amor #natureza #sdvtodos

Casual fun caption + emoji

Used 5×
  • Fotinha urbana pra vcs🤑

  • Só o básico rsrs😁

  • Legenda por conta de vocês, sejam criativos 🍀

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Family love letters are the emotional core, with posts like 0, 1, and 3 drawing dedicated comments through raw storytelling. Yet 0 posts/week starves 3187 followers, causing momentum loss despite peaks like 38 comments on post 5 Rio image. Skate and beach visuals dominate engagement at 20-38 comments (posts 2,5,11), proving lifestyle hooks outperform sparse text posts. Ramp to 4 posts/week blending pillars on Fridays and Tuesdays to reclaim growth. Consistent cadence fixes the leak while doubling down on proven visuals.

Working

5
  • Rio visuals hit **38 comments (post 5)** and **21 (post 2)**.
  • Skate carousels average **25 comments (posts 11,12)**.
  • Family tributes build loyalty in low-volume posts.
  • Hashtag storms amplify local reach.
  • Short fun captions like post 9 engage casually.

Risks

5
  • Fix zero cadence with scheduled posts.
  • Cut excessive hashtags in 70% of lifestyle posts.
  • Balance recent family focus with high-eng skate content.
  • Add more reels beyond post 16 for algorithm boost.
  • Clarify political angle in motivation posts.

Ship next

5
  • Post 4x/week focusing on family and Rio pillars.
  • Batch create 3 family carousels like post 0.
  • Test reels for skate content to boost reach.
  • Tag local Rio accounts in beach posts.
  • Track comments on Friday posts.

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