Strategy report · Updated Aug 26, 2026
What's working for @laurennicolar on Instagram.
Lauren | Trichologist | UGC
1.4K followers · 248 posts
“UGC | Trichologist | Nurse💗🫧 Just a girl with a haircare obsession✨ 💌Lauren@thetrichohairclinic.com”
Engagement rate
1.71%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
18
6 avg comments
Post mix
Last 90 days · 248 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 9.56% engagedI have dreamt of this moment for SOOOO LONG👜🥹✨ Wish I could bottle up this feeling and keep it forever🤣
carousel 5.78% engagedProof I went out this week☁️🎀✨🫧
reel 5.07% engagedFilming in public is ✨terrifying✨ Let’s go to @sephorauk to see what we can find!💞 @gisou honey gloss hair oil 🍯 @kerastase_official nutritive shampoo & conditioner 🤍 @colorwowhair @chrisappleton1 Money Masque 💎 #haircareroutine #hairtip #hairgrowth #hairoil #productrecommendations
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Monday · Friday
Best hours
12-3pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Filming in public [struggle] to find [products]
Used 2×
Filming in public is ✨terrifying✨ Let’s go to @sephorauk to see what we can find!💞
Fighting the filming in public anxiety to find you the goods🤭👛🫧
Summering[emojis]
Used 2×
Summering🌸✨💖🫶
Summering💖🫧✨💞 On the hottest day of the year I was tempted to jump in🫣🥵 Rosé for summer ofc🥂 💐
[Urgent call] if you’re done with [issue] 🫧 [product]
Used 5×
Run to @sephorauk for these 💖 @theouai detox shampoo 🛁 @colorwowhair dream coat 🖤
Lock in if you’re done with damaged hair🫣🫧 @cocoandeve sweet repair hair mask 🧴
Probably not something you’ve thought of 🫧 @afinacare High Pressure Filtered Shower Head
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Sephora-style shop-in-store reels explode engagement: post 19 hit 70 likes and post 23 soared to 114 likes, dwarfing the 3-like average. With 1401 followers and just 2.2 posts/week, the account stalls on momentum despite strong haircare focus. Public shopping hooks like posts 8 and 19 cut through, blending authenticity with shoppability to spike reach 20-30x over norms. Hair pillars dominate 80% of feed effectively, fueling comments up to 20 on aspirational carousels like post 14. Cadence is the biggest leak: triple posting frequency to sustain virality. Layer in more lifestyle snaps to balance education with envy, targeting Wednesdays and 6-8pm for peaks.
Working
5- In-store product reels crush it with post 19 at 70 likes, 20 comments on 23.
- Carousels like post 14 draw 15 comments via lifestyle appeal.
- Consistent brand tags build partnerships and trust.
- Relatable tips in posts 11,15 spark engagement.
- Emojis and short captions keep reels snappy.
Risks
5- Cadence too low at 2.2 posts/week limits algorithm push.
- Nearly all content hair-focused; lacks variety for broader appeal.
- Low likes average 3 despite follower count of 1401.
- Few hooks beyond product lists; repeat public shopping more.
- Minimal UGC or collabs visible.
Ship next
5- Film 2 weekly in-store hauls at Sephora tagging 5+ brands.
- Boost cadence to 5 posts/week mixing reels and carousels.
- Test heatless styling reels like post 27 for variety.
- Lean into summer lifestyle carousels through September.
- Repurpose top reels as stories for daily touchpoints.
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