Strategy report · Updated Aug 29, 2026
What's working for @kup_india on Instagram.
KUP Coffee Roasters
12K followers · 714 posts
“SHUT UP & DRINK MODERN KITCHEN & COFFEE BAR Open 11am-2am everyday. 📍Chennai, India”
Engagement rate
1.60%
Per post, last 90 days
Posts per week
2.3
Niche avg 6.0
Average likes
191
1 avg comments
Post mix
Last 90 days · 714 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 25.03% engagedTik Tok on the clock. But instead of brushing our teeth with Jack… we’re stuffing our faces with dumplings. 🥟 Weekend starts at Badabom. See you tonight. 🍜
carousel 5.57% engagedSome things you don’t just taste. You feel them. The crack of ice. The swirl of crema. The first sip.
reel 1.94% engagedHappy Madras Day! 🧡 Some things never change — slow mornings, strong coffee, and the warmth of this city. Madras, you’ve given us a home, a community, and more love than we could ever ask for. Here’s to many more mornings together, one KUP at a time. ☕️
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 6.0/week
Best days
Saturday · Thursday · Friday
Best hours
7-9am · 12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Your [X] [action]. [twist].
Used 8×
Your sleep schedule called. We ignored it.
Your usual order has been put on notice.
Tag the friend who owes you coffee.
[Product]—[flavors]. [fun descriptor].
Used 6×
Introducing the Caramel Popcorn Frappe—sweet, buttery, coffee-forward...
Kaffir Lime Cold Brew 🍋🟩☕️ Coffee got bored. So we gave it...
Love you berry much. 🍓☕️ 100% Arabica.
[Holiday tie-in]. [coffee link].
Used 4×
Finish your Sadhya. Then come wash it down with coffee.
Happy Madras Day! 🧡 Some things never change...
Here’s to 79 years of freedom... Happy Independence Day...
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels are your viral engine, crushing it with post 21 at 3003 likes and post 2 at 230. Lean into this format for explosive reach while scaling beyond 2.3 posts/week to fuel growth at 12k followers. Humorous coffee vibes in 25% of posts keep engagement sticky, but menu launches need more punch beyond averages like post 13's 66 likes.
Working
5- Reels drive outsized likes, e.g. post 21's 3003.
- Humor hooks like post 15 tag prompts boost interaction.
- Holiday posts build warmth and relevance.
- Menu teases create FOMO effectively.
- Sassy tone consistent across high performers.
Risks
5- Post cadence too low at 2.3 per week.
- Low UGC share dilutes authenticity.
- Holidays underutilized despite community pull.
- Few CTAs in humor posts miss conversions.
- Carousel engagement lags reels significantly.
Ship next
5- Ramp up to 6 posts weekly, prioritizing Saturdays.
- Test 2 new reels weekly using top hooks like 'Your [X]' pattern.
- Launch UGC contest crediting fans for reposts.
- Analyze reel saves and shares for peak hours refinement.
- Collaborate with local influencers for Madras-themed content.
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