Strategy report · Updated Aug 26, 2026
What's working for @katdieuxart on Instagram.
Kathleen Dieux - Traveler muralist
204K followers · 1.4K posts
“👩🎨 Traveling Muralist coloring the world 📖 The Muralist-Project course - link above 🌍 murals in +12 countries ✉️ Book a mural”
Engagement rate
22.71%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
46.2K
180 avg comments
Post mix
Last 90 days · 1,395 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 439.14% engagedDon’t ask me for boring beige murals 😭😭 This is just a satire 💜✨ #mural #floralmural #floralwall #bedroommakeover #roommakeover #livingroommakeover #decor #inspodecor #mural #muralart #wallart #walldesign #artonwalls #artonwall #walldesign #wallpaper #decorinspo #inspodecor #funkydecor #funkyhouse #funkyart #dopaminedecor #seattle #usa #california
reel 231.15% engagedSo, do you think I nailed all the client requests in this mural or nah? #mural #floralmural #floralwall #bedroommakeover #roommakeover #livingroommakeover #decor #inspodecor #mural #muralart #wallart #walldesign #artonwalls #artonwall #walldesign #wallpaper #decorinspo #inspodecor #funkydecor #funkyhouse #funkyart #dopaminedecor #seattle #usa #california
reel 3.89% engagedNow I need to know… can you rate how steady this is? 👀 #mural #floralmural #artonwalls #stencilvr #wallart
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Monday · Sunday · Saturday
Best hours
6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
can you rate how steady this is? 👀
Used 5×
Now I need to know… can you rate how steady this is? 👀
Now I need to know… can you rate how steady this is? 👀
Now I need to know… can you rate how steady this is? 👀
Comment “MURAL” [for details]
Used 3×
Comment “MURAL” and i’ll send you all the details.
Comment “MURAL” if you’re ready to start
You’re officially part of the community now.
Do you think I nailed [it] or [captured]?
Used 2×
So, do you think I nailed all the client requests in this mural or nah?
Do you think I managed to capture all of that?
From lost [architect] to [muralist]
Used 2×
From a lost architect to painting murals around the world!
Sometimes you realize that starting from zero can actually be the best decision
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Explosive mural showcase reels are the growth engine, with post 0 hitting 893k likes and 2k comments via satire on beige avoidance. Post 1 follows at 470k likes, proving bold florals and client request hooks dominate. Yet 2.1 posts/week cadence starves momentum, as recent output dips to low triple-digit likes despite solid patterns. Pivot to consistent volume unlocks viral scaling. Journey stories like post 17 build loyalty but underperform visually. Technique repeats in posts 15,19,24 engage steadily. Ramp to 5 posts/week on Mondays to reclaim peak performance.
Working
5- Satire client reels explode: **893k likes post 0**.
- Steady hand hooks recur with solid comments.
- Journey posts position authority: 13 countries.
- Comment CTAs drive leads: MURAL prompts.
- Floral dopamine visuals unify feed.
Risks
5- Boost cadence from 2.1 to 5 posts per week.
- Vary hooks beyond steady hand repeats.
- Shorten journey captions for reel retention.
- Reduce typos in captions like envoirment.
- Mix more carousels for depth.
Ship next
5- Post 5x/week focusing on **steady hand** hooks.
- Double down on **Monday** evenings for showcases.
- Launch masterclass promo tied to journey posts.
- Test carousel follow-ups to viral reels.
- Survey audience on next mural themes.
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