Strategy report · Updated Aug 19, 2026
What's working for @kadalsurfschool on Instagram.
Kadal Surf School - Estd 2019
10.3K followers · 1K posts
“🌊Surfing | Stand Up Paddling | Kayaking 🏄♀️Taught 7000+ students ⚡️ISA/ILS Certified Founders @indiansurfergirl @rohansuvarnaa Call: +91 7760604327”
Engagement rate
3.81%
Per post, last 90 days
Posts per week
1.3
Niche avg 4.0
Average likes
377
16 avg comments
Post mix
Last 90 days · 1,018 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 27.97% engaged10/10 experience will do it again 😋✌️ . @kadalsurfschool . #surfing #udupi #surf #fyp #beach
carousel 15.40% engagedYour sign to stop scrolling and start surfing🤌 @kadalsurfschool Best people and tides Dm or contact them directly at 77606 04327
reel 6.93% engagedI will definitely do this again @kadalsurfschool 🌊 #udupi #surfing #ocean #fyp #explore
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.3 posts/week
Niche benchmark · 4.0/week
Best days
Friday · Saturday · Thursday
Best hours
7-9am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[WORD]” below and we’ll DM you
Used 2×
Comment “RETREAT” below and we’ll DM you all the details.
Comment “RETR
Monsoon [activity]🚣😍 The sound of rain, calm waters...
Used 2×
Monsoon kayaking🚣😍 The sound of rain, calm waters, and that peaceful feeling-it’s hard to explain, you just have to feel it.
Monsoon kayaking🚣😍 The sound of rain, calm waters, and that peaceful feeling-it’s hard to explain, you just have to feel it.
Work from the coast this monsoon 🌧️🌊 Peaceful place...
Used 2×
Work from the coast this monsoon 🌧️🌊 Peaceful place to work, high-speed WiFi...
Work from the coast this monsoon 🌧️🌊 Peaceful place to work, high-speed WiFi...
Breaking🚨: [funny surf story]
Used 1×
Breaking🚨: Surf instructor arrested after years of misleading beginners.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
UGC reposts dominate engagement, with post 12 reeling in 2866 likes and post 15 at 1568. These authentic shares outperform originals by far, proving customers sell better than polished promos. Humor like post 9 (569 likes, 98 comments) adds viral spark, while retreats drive 40 comments on post 1 via smart CTAs. Yet 1.3 posts/week starves growth in this niche. Double cadence to 4/week prioritizing reels on best days. Monsoon pivots to kayaking and workations sustain off-season buzz, but pillars need balance to hit 10k follower momentum.
Working
5- UGC like posts 12 and 15 explode likes.
- Humor post 9 nails 569 likes and tags.
- Retreat CTAs in 1,2 boost comments to 40+.
- Monsoon offers reuse hooks effectively.
- Hiring post 4 hits 629 likes with energy.
Risks
5- Posting too infrequent at 1.3/week limits reach.
- Old info posts like 3,5,8 get zero traction.
- Overreliance on carousels; mix more reels.
- Few team content dilutes community feel.
- Basic hashtags underperform without fresh angles.
Ship next
5- Repost 1-2 UGC weekly with credit.
- Launch weekly event CTA posts on Fridays.
- Test 4 posts/week focusing on hooks.
- Create 2 new memes targeting beginners.
- Promote workations to WFH audiences.
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