Strategy report · Updated Jul 29, 2026
What's working for @jordan22martin_ on Instagram.
Jordan Martin | Fitness coach | Mentor
76.8K followers · 309 posts
“I help you transform your body without tracking macros. DM me “FIT” for 1:1 fitness coaching.”
Engagement rate
6.79%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
5K
250 avg comments
Post mix
Last 90 days · 309 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 103.37% engagedYour wife should wake up and do as she pleases as far as providing is concerned. #marriage #relationships #finances #husbandandwife #provider
reel 16.52% engagedWe hoped that someone had turned them in. Nope. Not at customer service, not at the LEGO store. It was undoubtedly theft from someone who watched me set the bag down and seen an opportunity. And I prayed for them this morning. I used to pray to be slow to anger. So you know what God does? He blessed me with opportunities to practice. He be like that 😂and I love him for it! #selfdevelopment #anger #prayer #bepatient🙏 #love
reel 10.78% engagedI don’t think it’s funny. I think it needs addressed more often. #selfdevelopment #fitness #discipline #health #accountability
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Sunday · Friday
Best hours
6-9am · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Bold claim about [topic] that challenges what most people believe.
Used 8×
Your wife should wake up and do as she pleases as far as providing is concerned.
Marriage is not about happiness, and love is not an emotion.
We are not good people
Hard truth nobody talks about [topic].
Used 4×
I don't think it's funny. I think it needs addressed more often.
Hard thing to talk about, but it's true.
It's okay to ask for help. We ALL need help sometimes.
Rhetorical question that forces the audience to self-examine [X].
Used 3×
Where do you trust God the LEAST?
What's your diamond?
Legit question for people taking peptides for weight loss
Personal story that pivots to a lesson about [value].
Used 3×
We hoped that someone had turned them in. Nope... I prayed for them this morning.
Patience is still to this day one of my greatest weaknesses... I fear going back to the old man.
I took quite a risk a few months back, and you never BLINKED.
You are choosing [negative outcome] by not doing [X].
Used 3×
I'll never understand why people don't choose to be in shape. You're literally choosing a lesser quality of life.
Procrastinating is a destroyer of life.
Getting in shape increases quality of life.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 14 is the single most important data point in this audit. A marriage-roles opinion reel pulled 74,996 likes and 4,345 comments against a follower base of 76,756, meaning it essentially reached one engagement action per follower. That is not luck, it is a format and topic combination that belongs at the center of a deliberate weekly posting plan. Relationship and marriage content should be scheduled at minimum twice a week, not used as an occasional spike.
The account's biggest leak is fitness content. Posts 3, 17, and 29 average under 420 likes and almost no comments despite a polished delivery, because the opinion is not differentiated enough to cut through a saturated niche. Jordan's real edge is the intersection of faith, identity, and masculinity, not generic gym takes. Posts 9, 12, and 20 each cleared 3,000+ likes precisely because the fitness angle was wrapped in a values frame that his specific audience owns.
At 2.3 posts per week, the account is also underpublishing. The benchmark for a faith and lifestyle creator at this size is 4 posts per week. Closing that gap alone could double monthly reach without changing content quality. The priority order is: more marriage and faith reels, fewer standalone fitness opinions, and one personal story post per week to sustain the emotional connection that drives saves and shares.
Working
4- Marriage and relationship opinion reels consistently generate the highest comment volume, with post 14 setting a clear ceiling of what this account can do.
- Faith-framed personal story reels like post 16 drive saves and shares because they combine humor, vulnerability, and a payoff lesson.
- Polarizing fitness opinions tied to identity or values, like post 20 on only training good men, significantly outperform generic gym motivation posts.
- Rhetorical questions aimed at self-examination, like post 9, generate high comment rates relative to like counts.
Risks
4- Posting cadence at 2.3 posts per week is too low for this niche. Target 4 per week to grow reach consistently.
- Standalone fitness reels with no values hook, like posts 3, 17, and 29, underperform badly and dilute the feed's identity.
- Several captions are too short or hashtag-only, like post 22, which removes the hook that drives shares and saves.
- Best posting hours are not being fully leveraged. Early morning slots on weekends show the strongest engagement patterns but are used inconsistently.
Ship next
5- Schedule at least two marriage or relationship opinion reels per week, modeled directly on the format and tone of post 14.
- Replace any standalone fitness reel with a version that anchors the point to faith, fatherhood, or personal identity, not just gym results.
- Add a minimum 2-sentence hook to every caption before the hashtags to give the algorithm a reason to distribute the post.
- Test posting between 6 and 9am on Saturdays and Sundays for four consecutive weeks and compare average likes against the current baseline.
- Introduce one personal story carousel per week, modeled on post 25 and post 26, to diversify format and increase save rates.
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