Strategy report · Updated Aug 4, 2026
What's working for @johnnahj on Instagram.
I attracted you here ...
10.7K followers · 63 posts
“[email protected] •ITS IN ME NOT ON ME🙌🏽 •ΣΓΡ •”
Engagement rate
0.69%
Per post, last 90 days
Posts per week
0.0
Niche avg 3.0
Average likes
65
8 avg comments
Post mix
Last 90 days · 63 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 5.53% engagedThis one of my first off of the whim filmish videos, so let me know what you think. I personally have a ton of resources & people in my corner, but I don’t ask for anything, but i give as much as I can. In the creative world it takes time to find your mentor & business partners for many reasons. Dont let that stop your search. It’ll always find you. Making this video I was hesitant to film it bc my equipment could be stolen while filming and I did not want to disrupt anyone. While editing, I did not want anyone to take this the wrong way, but eff all of that. And I am going to share what I want to share and be as vulnerable as I want at the end of the day. I hope to create more visuals and concepts like this, and even better than this down the line. I was also nervous to post my car because it’s something I just don’t do. Location: Panera Camera: Sony a7iv 24 mm 1.4f I filmed, edited, directed, came up with this all myself. #film #cinematography #sonya7iv #24mm14
carousel 1.34% engagedoct.
carousel 1.27% engagedA dump 🤙🏽 one of my favorite salads btw
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 03
Creative & Filmmaker Journey
17.00%Reels and interview reposts focused on filmmaking, creative resources, and community building. Post 8 is the standout with 480 likes and 110 comments, showing this is the account's highest-leverage topic. The behind-the-scenes vulnerability resonates deeply.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.0 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Sunday
Best hours
11am-1pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Im still not over [thing]
Used 2×
Im still not over this fit 🥴
Rhovember chapter closed im 7 days late but idc. Cheers to December/rhocember
Follow @[handle] for more!
Used 4×
GET INTO THE PACKAGING! Follow @johnnahjs for more!
Follow @johnnahjs for more!
Follow @johnnahjs for more! All brands tagged!
Riddle: [question]
Used 6×
Riddle: It has keys, but no locks. It has space, but no room.
Riddle: I have no life, but I can die. What am I?
Riddle: It belongs to you, but your friends use it more. What is it?
[Month] dump [pt. X]
Used 4×
nov. dump pt. 1
A dump 🤙🏽 one of my favorite salads btw
oct.
Dont let [them/it] [negative outcome]
Used 2×
Dont let em put you in a box 👎🏽
Dont let that stop your search. It'll always find you.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for @johnnahj is the filmmaker and creative identity content, which is being severely underused. Post 8, a reel about filmmaking resources, is the top performer in the dataset with 480 likes and 110 comments, more than 4x the next best post. Yet the account has posted almost nothing in that lane since. The biggest leak is simple: the account is currently at 0.0 posts per week, meaning all momentum has stalled completely for an audience of 10,670.
The secondary strength is personal life carousels and outfit reviews. Posts 9, 12, and 27 all cleared 78 to 134 likes, showing that when the creator shows up authentically with personal context, followers respond. The riddle posts from early 2023 (posts 10, 13, 14, 16, 17, 18, 24, 25) recorded negative or zero likes and should be treated as a dead format. The "Director's Closet" concept in post 27 is a promising serialized format that was never continued.
Working
4- Filmmaker and creative process reels drive the highest engagement by a large margin, as shown by post 8.
- Monthly life dump carousels consistently hit 70 to 134 likes and keep followers emotionally connected.
- Honest, detailed outfit and brand reviews with scores and specific commentary, like post 27, earn strong saves and comments.
- Motivational single-line captions paired with personal photos perform steadily as low-effort connective posts.
Risks
5- Posting frequency is at zero, which is the most urgent fix before any content strategy changes matter.
- Riddle and engagement-bait posts generated near-zero or hidden likes and should be dropped entirely.
- Captionless posts like index 0 and 23 leave engagement on the table since there is no hook to drive comments.
- The filmmaking pillar needs consistent output, not one-off reels, to build an audience in that niche.
- The Director's Closet series from post 27 was never continued despite being a strong serialized format concept.
Ship next
5- Commit to 3 posts per week for 30 days to rebuild algorithmic reach before optimizing content mix.
- Film one filmmaking process or behind-the-scenes reel per week, directly referencing the tone and vulnerability of post 8.
- Continue the Director's Closet series with EP. 002, using the same scoring format from post 27 to build recognition.
- Write a caption for every post, even a single sentence, to give the algorithm and followers a text hook.
- Batch-shoot monthly life dump carousels at the end of each month and schedule them for Friday or Saturday evening.
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