Strategy report · Updated Aug 28, 2026
What's working for @ivy23jamaica on Instagram.
Ivy 23
11K followers · 18 posts
“Contemporary fusion in Kingston. 23 Lady Musgrave Road, 5th Floor. (opp. Spic n Span) Visit our website to make reservations. 8762931250 / 8769955101”
Engagement rate
0.70%
Per post, last 90 days
Posts per week
0.5
Niche avg 4.0
Average likes
76
1 avg comments
Post mix
Last 90 days · 18 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 3.66% engagedWe know it’s just the start of the week but it’s never too early to treat yourself! Hope to see you soon 👀 Hours: Tues- Friday: 5:00pm to 11:30pm Saturday: 1:30 pm to 11:30pm Sunday: 1:00 pm to 10:00 pm
image 1.70% engagedTable for ___? It’s not too late to make a reservation for this weekend!! 📍 Lady Musgrave Road (opposite Spic & Span) Fifth Floor Hours: Tues- Saturday: 4:00pm to 11:30pm Sunday: 3:00 pm to 10:00 pm
carousel 0.79% engagedInside or out? Your pick! Book your table for this week at IVY.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 4.0/week
Best days
Sunday · Friday · Tuesday
Best hours
4-7pm · 5-11pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
This week’s Cocktail of the Week: [name]
Used 6×
This week’s Cocktail of the Week: Pink Thorn.
This week’s Cocktail of the Week: the Midnight Basil.
this week’s Cocktail of the Week is the Cool Smoke!
[Dish], [description or hook]
Used 2×
Have you tried our Yardie Curry Fish?
Butter chicken, a familiar favorite,
Book your table [cta]
Used 3×
Table for ___? It’s not too late
Book your table for this week at IVY.
Book your table online.
In celebration of [day], [cocktail]
Used 2×
In celebration of Cognac Day
In celebration of Cucumber Day
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ivy23jamaica's strongest lever is its Cocktail of the Week series, which powers 40% of content and delivers steady 30-65 likes per post (e.g., posts 0,1,6). These detailed recipes tied to holidays build loyalty in a bar niche craving fresh drinks. Yet 0.5 posts/week starves growth, with 11k followers seeing sparse feed that leaks urgency—post 15's 401 likes proves reservation carousels explode when timed right. Cadence fix unlocks the rest. Reservations like post 14 (175 likes) convert views to tables. Layer in food (post 3:65 likes) and deals to round out. Scale to 4 posts/week on proven pillars, prioritizing evenings, to double engagement in 30 days.
Working
5- Cocktail series hooks repeat success across six posts.
- Reservation CTAs drive peak likes at 401 and 175.
- Event ties like holidays boost relevance.
- Food teases pull solid 50+ likes.
- Evening-aligned content matches bar hours.
Risks
5- Boost posting from 0.5 to 4 per week.
- Add more food posts beyond two.
- Mix in reels for higher reach like post 13.
- Shorten some captions under 200 chars.
- Post consistently on best days only.
Ship next
5- Post Cocktail of the Week every Sunday at 5pm.
- Run one reservation carousel weekly on Fridays.
- Test reels for food features twice monthly.
- Increase to 4 posts per week starting next month.
- Tie one post weekly to local events or holidays.
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