Strategy report · Updated Sep 4, 2026
What's working for @itsprashantdesai on Instagram.
itsprashantdesai
1M followers · 1.2K posts
“•Helping You Stay Fit & Healthy •Stanford School of Medicine ⬇️ •Nutrition, Gut Health & Exercise Physiology •Health Educator I Realist”
Engagement rate
1.21%
Per post, last 90 days
Posts per week
2.0
Niche avg 5.0
Average likes
12K
78 avg comments
Post mix
Last 90 days · 1,182 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 16.87% engagedSleep whenever you want🌙 | Prashant Desai 8hourssleep motivation inspiration podcast interview speech health dailylife desimotivation
reel 6.65% engagedWhat do you think has more fats? Samosa or biscuits? The result will shock you... #health #pd #prashantdesai
reel 5.63% engagedShare the best financial advice that you have ever received. In today’s episode, we have @itsprashantdesai who is a longevity Sherpa. He has worked with some of the gems of India like Kishore Biyani and Rakesh Jhunjhunwala and seen them grow closely. We spoke about: - How Kishore Biyani built Big Bazaar - What led to the downfall of Kishore Biyani - How Rakesh Jhunjhunwala created wealth - Business lessons from Kishore Biyani - Story of his failed startup If you admire Kishore Biyani or Rakesh Jhunjhunwala and want to know how these successful people think and make things happen then this episode is for you! To watch the complete podcast check out Raj Shamani’s YouTube Channel and to listen to its audio version, check out Raj Shamani’s Spotify channel. Until then keep Figuring Out.🚀 #rajshamani #figuringout #podcast
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.0 posts/week
Niche benchmark · 5.0/week
Best days
Monday · Friday · Wednesday
Best hours
6-8pm · 8-10am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
What if [counterintuitive idea]?
Used 4×
What if yoga is not really about flexibility? Maybe it is less about touching your toes — and more about creating the space to become aware of yourself.
What if weight loss is the wrong place to start? Before asking “How do I lose weight?” maybe the better question is —
What if one small decision could change your mood, sleep, energy… even your relationships? Not forever. Just for 7 days.
Stop the [issue]
Used 2×
Stop the Misogyny: Women’s Health ≠ Men’s Health Stop Bikini Medicine.
Stop the misogyny. Is your period red or blue? Then, why do sanitary pad adverts always show blue, and not red?
[Shocking stat/story opener]
Used 5×
A decade ago, barely 5 to 7 percent of India's ED patients were under 30. Today it is 25 percent.
He was too heavy for a car. His family carried him to hospital in a Matador.
Six of the last 20 sudden cardiac deaths in one Karnataka district were auto or cab drivers.
In this episode of [podcast], we...
Used 3×
In today’s episode, we have @itsprashantdesai who is a longevity Sherpa.
In this episode of Beyond 30, I sit down with Anshuka Parwani...
In this episode of **Beyond 30**, we go beyond diets and quick fixes...
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Beyond 30 podcast clips are the engagement engine, powering post 24 to 26k likes and post 21 to 18k. With 1M followers, this format leverages expert voices on aging health, outpacing solo tips by 10x in top reels. Women's health pillar at 20% share builds loyalty, but 2 posts/week cadence caps reach and algorithm favor. Post 0's 167k likes proves viral potential in motivation reels when timed right. Scale podcast output to own over-30 longevity niche while fixing inconsistency.
Working
5- Podcast teases crush it, post 24 at 26k likes.
- Warning stories drive comments, post 17 at 2k.
- Question hooks spark curiosity in post 2, 8.
- Women's pillar fosters shares via empowerment.
- Basics-first supplements build trust, post 13.
Risks
5- Boost cadence beyond 2 posts/week for steady growth.
- Cut low-engagement posts under 500 likes like post 3.
- Balance business pillar, now just 7% with weaker pulls.
- Space posts evenly, avoid August clusters.
- Refine vague reels like post 26 with clearer hooks.
Ship next
5- Produce 2 Beyond 30 episodes per week with clip reels.
- Post 5x weekly on Mon, Fri, Wed at 6-8pm.
- Test 3 new 'What if' hooks on women's health.
- Analyze comments on post 24 for guest ideas.
- Double down on warning stories with stats.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana