Strategy report · Updated Sep 2, 2026
What's working for @islamicreliefcanada on Instagram.
islamicreliefcanada
66K followers · 3.8K posts
“Transforming lives around the world since 1984 ✊🏽✊🏿✊🏼 💙 Follow us in French: @islamicreliefcanada.fr 🌏 Volunteer Abroad: @inspire.changemaker”
Engagement rate
0.07%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
42
5 avg comments
Post mix
Last 90 days · 3,764 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.28% engaged📣 RUN FOR PALESTINE IS BACK! 🇵🇸 London, it’s time to come together once again. ❤️ Join us on September 13 for Run for Palestine — a day of community, movement, culture, and solidarity. Whether you’re running, walking, bringing the family, or joining us for the community market, there’s a place for everyone. 👟 Run or walk 🛍️ Shop our community market 🤝 Support an important cause ❤️ Come together for Palestine Registration is open — gather your friends, family & team and join us! 📅 Sunday, September 13, 2026 📍 Greenway Park, London, Ontario See you at the starting line! 🏁🇵🇸 #RunForPalestine #RunForPalestineLondon #RFP2026 #LondonOntario #RunForACause
reel 0.32% engaged🇵🇸 LONDON, ARE YOU READY? 👀 Run for Palestine is almost here, and we want YOU at the starting line! ❤️ Whether you’re running, walking, bringing the family, or coming out to enjoy the community market — this is about so much more than the kilometres. It’s about showing up, coming together, and standing in solidarity with Palestine. 🇵🇸 🏃♀️ Run or walk 🛍️ Explore our community market 🤝 Support an incredible cause ❤️ Be part of an amazing community 📅 September 13 📍 London, Ontario Don’t wait until the last minute — grab your ticket, send this to your run buddy & we’ll see you there! 🇵🇸🏃♂️ 🔗 Register today — link in bio! #RunForPalestine #RunForPalestineLondon #RFP2026 #LondonOntario
image 0.28% engaged🇵🇸🏃♀️ THE COUNTDOWN IS ON! 🏃♂️🇵🇸 Only 17 DAYS TO GO! ⏰🔥 The 11th Annual Ottawa Run for Palestine is almost here! 🏃♂️🇵🇸🥇 📍 Hogs Back Park 📅 Saturday, September 12, 2026 🏃 2K • 5K • 10K 🕘 9:00 AM – 3:30 PM Don’t wait—register today and be part of something meaningful! 🙌 👉 ORFP.ca Bring your family, bring your friends, and let’s make this year’s run our biggest one yet! 🇵🇸❤️ #ORFP #OttawaRunForPalestine #RunForPalestine #Palestine #Ottawa
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Sunday
Best hours
9am-12pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Location], ARE YOU READY? [event hype]
Used 4×
LONDON, ARE YOU READY? 👀 Run for Palestine is almost here
📣 RUN FOR PALESTINE IS BACK! 🇵🇸 London, it’s time to come together
🇵🇸🏃♀️ THE COUNTDOWN IS ON! 🏃♂️🇵🇸 Only 17 DAYS TO GO!
[Topic] has a story worth telling [engage]
Used 3×
Which team are you on: 🇵🇰 or 🇪🇬?
Every event has a story worth telling
Behind every [thing] [impact story]
Used 5×
Behind every meal is the dedication of staff
Behind every blood donation is a simple decision
When water disappears, the impact goes far beyond thirst
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Run for Palestine reels are engagement goldmines, smashing 795 likes on post 19 and 209 on post 7, far outpacing standard carousels stuck at 3 likes. These high-energy promos unite communities and spike interaction, proving event hype converts followers to participants. With 66k followers but just 2.3 posts weekly, the feed feels sparse, leaking momentum as crises like Nepal floods (posts 6,15) go underamplified. Crisis pillars dominate 30% but lack punch without reels. Pivot to blend event urgency with aid appeals for sustained growth. Volunteer recruitment (post 1) shows promise for fresh UGC.
Working
5- Event reels crush with 795 likes on post 19.
- Crisis updates build long-term awareness at 30% share.
- Volunteer stories like post 13 spark comments.
- Partner shoutouts add credibility.
- Relief Collective merch ties fun to impact.
Risks
5- Cadence too low at 2.3 posts per week limits visibility.
- Most carousels earn only 3 likes; add reel formats.
- Crisis posts repeat facts without strong CTAs.
- Merch sales underexposed beyond sales periods.
- No consistent spiritual hooks despite audience fit.
Ship next
5- Double down on Run for Palestine reels weekly through September.
- Test 2 extra posts per week starting with event hooks.
- Recruit 5 volunteer creators from post 1 application.
- Launch Nepal crisis carousel series with donation CTAs.
- Analyze reel saves to refine best hours.
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