Strategy report · Updated Jul 12, 2026
What's working for @ines_hili on Instagram.
Curl Up with Nossa♾️🌺
2.1K followers · 72 posts
“✨Curly Hair Tips Help u bring your curls back to life 🎓Digital Marketing student 📍Kerkennah|Nature & Self-Love 📩Collab : [email protected]”
Engagement rate
8.46%
Per post, last 90 days
Posts per week
1.2
Niche avg 3.0
Average likes
172
8 avg comments
Post mix
Last 90 days · 72 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 47.96% engagedTaraaaaa surprise 🫣✨🧡 #ineshili🦋 #nossahair #curlyhair #curlytostraight #Tunisiangirl🇹🇳🌶️ You like on me :
reel 25.27% engagedعلاش ديما نروح لقرقنة 💁🏻♀️😂 #ineshili🦋 #explore #kerkennah #fyp
reel 24.80% engagedSu Burcu Yazgi total look ⚡️🌹🩷 #ineshili🦋 #curlyhair #hairstyle #totallook @suburcuyazgiicoskun 🌹 @suburcuyazgicoskun.m
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Wednesday
Best hours
6-9pm · 11am-1pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
This is your sign to [action] 🫶🏻
Used 3×
This is your sign to get back your naturel hair 🫶🏻😍
BTW This why you should back to your curls ⚡️
Life after accepting #curlyhair
Spend the day with me [context] 🫶🏻
Used 4×
Spend the day with me in Kerkennah 🫶🏻❤️
Spend a day with Me🫶🏻✨
Spend the day with me as a PFE student 📚
The best reason to [have/do X] ✨
Used 3×
The best reason to have curly hair ✨🤭
The process of styling vs the hair result ⚡️😁
Cute hairstyle inspo for the spring 🌷⚡️
Personal Arabic confession + bilingual CTA 👇🏻
Used 3×
كنت نحشم بشعري الكيرلي… واليوم ولى سبب ثقتي 💛 اقرأ القصة في أول كومنت 👇🏻
احفظي الكاروسيل باش ترجعي له، وابعثيه للي يستحق يسمع الكلام هذا 🙏🏻
نحب رأيك 👇 لو كان شفت النتيجة قدامك، شنو أوّل كلمة تقولها؟
[Celebrity/character] total look ⚡️
Used 2×
Su Burcu Yazgi total look ⚡️🌹🩷
Taraaaaa surprise 🫣✨🧡 #nossahair #curlytostraight
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for @ines_hili is the transformation reel format. Post 9 (curly-to-straight reveal) pulled 1,007 likes, post 8 (celebrity total look) hit 526, and post 1 (Kerkennah reel) reached 532, all while the account average sits closer to 150 likes. That gap is not luck, it is format. High-drama visual payoffs consistently outperform talking-head or static carousels by 3 to 6x on this feed.
The biggest leak is posting frequency. 1.2 posts per week is roughly 60% below the 3-per-week benchmark for the curly hair niche, meaning the account loses algorithmic momentum between posts. Several high-potential pillars like the Arabic-language self-acceptance series (posts 15, 21, 22) show strong comment depth but appear too infrequently to build a loyal sub-audience. Carousel engagement is also wildly uneven: graduation posts 0 and 5 pulled strong numbers, but lifestyle dumps 4, 10, 13, 25, 29 landed at 3 likes each, signaling that low-effort photo dumps are diluting the feed.
The account has a clear cultural niche (Tunisian curly women) and a bilingual voice that feels authentic. The next move is to systematize what already works.
Working
5- Transformation reels (posts 9, 8, 1) consistently deliver 500 to 1000 likes, far above account average.
- Arabic-dialect captions with a direct CTA (posts 15, 21, 22) generate the highest comment counts relative to reach.
- Spend-the-day vlogs (posts 26, 27) build consistent mid-range engagement and personal connection.
- The #tunisiancurlygirl niche tag keeps the account visible to a targeted, underserved audience.
- Celebrity or character-inspired look reels tap trending interest and earn shares beyond the core follower base.
Risks
5- Posting cadence is too low at 1.2 per week. Doubling to at least 3 per week would compound reach meaningfully.
- Low-effort carousel dumps (posts 4, 10, 13, 25, 29) all landed at 3 likes and should be cut or reworked into reels.
- Hooks in reel titles are vague on several posts (post 7 'Tutorial look', post 11). Add a specific promise or outcome.
- No consistent posting schedule is visible in the timestamps, making it hard for followers to anticipate new content.
- Comments are often left unanswered, missing easy opportunities to boost reach through reply activity.
Ship next
5- Batch-produce 3 transformation reels per month using the curly reveal format that drove post 9 to 1007 likes.
- Commit to a fixed schedule of Wednesday, Friday, and Saturday posts between 6 and 9pm to rebuild algorithmic consistency.
- Turn the Arabic self-acceptance series into a recurring weekly format with a consistent visual template and CTA.
- Replace low-engagement lifestyle dumps with short behind-the-scenes reels using the spend-the-day-with-me hook.
- Add a save-worthy carousel once per week with curly hair tips in Arabic to build a searchable archive and drive saves.
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