@ibis.br Instagram analysis · Engagement, top posts & strategy · Postana
Postana
Analyze

Strategy report · Updated Aug 12, 2026

What's working for @ibis.br on Instagram.

Hotéis ibis avatar

Hotéis ibis

56.7K followers · 895 posts

“#ibis50anos: Conforto e segurança sempre, sem surpresas. Vai nessa! ❤️💚💙 🌍 Uma marca do @all.accor_br, o programa de fidelidade dos hotéis Accor”

Engagement rate

6.44%

Per post, last 90 days

Posts per week

2.1

Niche avg 5.0

Average likes

3.3K

355 avg comments

Post mix

Last 90 days · 895 posts indexed

Reels 70%
Carousels 23%
Static 7%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 58.38% engaged

Já to com saudades… Mas como @ibis.br tem em todo lugar, eu posso aproveitar as melhores localizações na cidade, na praia e até no interior. Sem surpresas! #publicidade #VaiNessa #ibis

24.6K 8.5K 157.3K
Post 2 reel 40.58% engaged

É ibis Budget Brasil! 🗣️💙 Nos hotéis ibis budget, você encontra o essencial para sua hospedagem: cama confortável, quartos modernos e espaços funcionais. Tudo isso com um preço que cabe no seu bolso. Vai nessa, vai de ibis budget e reserve já! #ibis #ibisBudget #VaiNessa #publicidade

22.2K 810 1M
Post 3 reel 32.36% engaged

O último episódio chegou pra mostrar que, às vezes, a solução dos maiores surtos de trabalho pode aparecer quando e onde você menos espera. Prepare a pipoca e maratone essa história de caos: assista a todos os episódios de #PlotTwist em @ibis.br #PlotTwist #NovelaVertical #Ep4 #ibisPlotTwist

18.2K 151 3.4M

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Plot Twist Series

    33.00%

    Reels and carousels from the Plot Twist novela series tease corporate chaos stories. Serialized format builds hype and relatability. Drives massive engagement through entertainment.

    6.2K
    18.2K
    2.1K
  2. 02

    Location Promotions

    30.00%

    Reels and carousels promote specific ibis hotels tied to events, cities or openings. Focus on location perks for trips like marathons or festivals. Practical value for travelers.

    29
    875
    65
  3. 03

    Brand Essentials

    25.00%

    Reels, images showcase core perks like beds, breakfast, budget pricing. Interactive elements like spot-the-features boost comments. Reinforces reliable comfort.

    10.3K
    22.2K
    38
  4. 04

    Lifestyle Ties

    12.00%

    Reels link ibis to lifestyle moments via influencers or events like parades and shows. Partnership vibe adds authenticity. Sparks aspirational travel feels.

    1K
    24.6K
    1.2K

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.1 posts/week

Niche benchmark · 5.0/week

-58% above benchmark
2026-W22 2026-W33

Best days

Wednesday · Monday · Tuesday

Best hours

9-11am · 6-8pm · 1-3pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Vai nessa [CTA]!

Used 6×

  • Vai nessa, vai de ibis budget e reserve já!

  • Vai nessa!

  • vai nessa e já garante sua reserva

[Question] qual é o seu?

Used 8×

  • Dê o play e saiba qual combina mais com cada um deles.

  • Escreve nos comentários!

  • Qual desses destinos está na sua lista?

Episódio [X] no ar

Used 5×

  • O último episódio chegou pra mostrar que...

  • Episódio 2 no ar.

  • O primeiro episódio de Plot Twist já está no ar

[Event/New] chegou/chegou aos ibis

Used 4×

  • Os sinais do São João chegaram aos ibis

  • Chegou sua nova parada obrigatória em Jaú!

  • Tem novidade na área! Você já conhece os novos ibis

Unlock signature hooks

Continue to Postana to put this strategy to work with a paid content plan.

Build my content plan with Postana

05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Plot Twist reels crushed engagement, hitting 22k likes (post 7) and 24k likes (post 28) while averaging 200+ comments on series posts like post 20 (6k likes). This branded entertainment lever turns routine hotel promo into bingeable content, outpacing static carousels by 10x. Lean harder into relatable storytelling for CLT audiences to spike reach on 56k followers. Low cadence at 2.1 posts/week starves the algorithm, with top posts on Wednesdays. Location spotlights (posts 9, 23) deliver steady but tame 50-500 likes; amplify with hooks. Breakfast and comfort pillars hold loyalty but need dynamism. Ramp to 5 posts/week, prioritizing reels on Mon-Wed evenings for 30% growth.

Working

5
  • Plot Twist serialization spiked likes to 22k+ and comments to 800+.
  • Budget value reels like post 7 resonate hugely.
  • Location event ties build relevance.
  • Questions and 'Vai nessa' hooks prompt interaction.
  • Core comfort proofs like post 5 engage loyalists.

Risks

5
  • Cadence stuck at 2.1/week limits visibility.
  • Carousels underperform vs reels on engagement.
  • Few interactive CTAs beyond Plot Twist.
  • Minimal UGC integration misses community.
  • Overreliance on one campaign risks fatigue.

Ship next

5
  • Double down on serialized campaigns like Plot Twist with weekly episodes.
  • Test 5 posts/week ramping from current 2.1.
  • Partner more with local influencers for city guides.
  • Launch UGC contest for 'your ibis story' tied to breakfast.
  • Expand event tie-ins to major Brazilian holidays.

Unlock the full strategy

Continue to Postana to put this strategy to work with a paid content plan.

Build my content plan with Postana