Strategy report · Updated Aug 11, 2026
What's working for @homebuyerworkshop on Instagram.
HBW
1.8K followers · 339 posts
“The trusted source for home buyer education”
Engagement rate
0.98%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
17
1 avg comments
Post mix
Last 90 days · 339 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 3.10% engagedLive from headquarters
carousel 2.05% engagedReal estate ads love words like: “Dream home.” “Updated.” “Prime location.” But sometimes the honest version belongs in spray paint. Some homes don’t need more marketing. They need the right price. And some don’t need another price cut. They need a better relaunch.
reel 1.83% engagedI learned so much from meeting with @nick_hall_evolve and @lismazza over the weekend. Removd the weight from the bullshit I carry around with me and felt like Elon put a rocket in my back. Surround yourself with great people who challenge you and want the best for you. Lose the ego. Love the journey and the struggle. 🖕what you hear people say about you, or think about you 🖕 Do what brings you joy. How do you know what brings you joy? Curiosity is a good place to start, and when you feel like the guy in the video, do more of that 🫶
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Friday · Monday
Best hours
6-8pm · 12-2pm · 8-10am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
I [personal lesson or realization]...
Used 3×
I learned so much from meeting with @nick_hall_evolve and @lismazza over the weekend.
I thought that buying nice things would fix the emptiness I felt inside.
How [local] [quiz or rank]?
Used 2×
How Central Valley old are you? One point for every relic you actually used.
I asked 🤖 to rank Central Valley cities
[Real estate myth or tip list]
Used 3×
Real estate ads love words like: “Dream home.” “Updated.” “Prime location.”
Every attempt is W, not an L 💸 v.💰 You need how much down🤔
[Workshop invite or origin story]
Used 4×
Join us for the VA Home Buyers Workshop at the Patriot Pub...
Lis and Matt formed the VA Home Buyer Workshop, because...
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Personal stories are the engagement rocket fuel, hitting 32 likes on post 1 and 30 on post 7, far outpacing average reels at ~15 likes. Pair this authenticity with workshop promos to convert viewers into attendees, as post 2 and 3 educate without hard selling. At 1808 followers and 2.2 posts/week, the biggest leak is inconsistent volume starving algorithm reach. Post 9 proves fun BTS images explode at 47 likes and 9 comments, blending team personality with local appeal. Ramp pillars like Valley Vibes and Hero Stories for sticky growth. Focus 4 posts/week to double visibility.
Working
5- Personal reels crush with 30+ likes on posts 1,7.
- Fun local content sparks comments, post 9 at 9.
- Workshop education builds trust, post 3 at 22 likes.
- Reels dominate feed at 80% share with solid 15+ avg likes.
- Team humor humanizes brand, posts 4,23.
Risks
5- Boost cadence beyond 2.2 posts/week.
- Add more carousels like post 10 for dwell time.
- Cut low-engagement vague reels like post 8.
- Standardize CTAs in workshop posts.
- Track workshop signups from IG links.
Ship next
5- Batch 12 reels on top pillars for 3-week queue.
- Test posting 4x/week on Fri-Sat at 6pm.
- Run targeted ad on **post 9** style content.
- Survey attendees for UGC workshop clips.
- Collaborate with local vets for guest stories.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana