Strategy report · Updated Jul 16, 2026
What's working for @henriette_chidiac on Instagram.
Henriette Chidiac
2.5K followers · 465 posts
“🌍 Travel | Lifestyle 🇱🇧- 40's journey Diving Kiting or Partying From Luxury escapes to Bedouin tents & everything in between Founder of @darauralb”
Engagement rate
1.69%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
38
4 avg comments
Post mix
Last 90 days · 465 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 6.21% engagedAfter repeating it soooo many times throughout my life wherever I go, and after being called Onriette, Oriette, Ariette, Omelette 🤣 Here's how you actually pronounce it 🙃 This reel will help me avoid doing a live pronunciation tutorial every time ✨️✨️
image 3.85% engagedMe watching everyone’s toxic relationship from my throne of singleness 👑 #SingleLife #Unbothered #WomenOver40 #RelatableHumor #queenenergy
reel 3.17% engagedPositive vibes aren't found... They're chosen. ✨ So choose your people, experiences and adventures wisely 🥰 #PositiveVibesOnly #GoodEnergy #WomenOver40 #ChooseYourself #LifeInMotion
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 03
Personal Identity and Growth
23.00%Confessional posts about confidence, expat life, choosing yourself, and reinvention after 40. These longer captions build trust and often trigger comment threads because they articulate feelings the audience recognizes. Posts 25, 5, and 24 are key examples.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Sunday · Wednesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Me [doing X] because [absurd but relatable reason] 😂
Used 6×
I don't go to the gym because I love fitness. I go because replacing my wardrobe is expensive and far more painful than a workout.
"You can't run away from your problems." Me: Watch me. 🛥️😂
My future husband (who I haven't met yet) is getting a lot of free time these days because I'm a little too busy...
POV: You [relatable situation with a twist]
Used 4×
POV: You go to the warehouse thinking you'll look like a successful business owner. Five minutes later, you're sitting on the floor surrounded by wool.
Me watching everyone's toxic relationship from my throne of singleness 👑
Black & white or colored... you'll still have to deal with the same personality 😂
What no one tells you about [X]...
Used 3×
What no one tells you about moving to Egypt... I had just moved to Cairo & I knew exactly two people.
Confidence isn't about having the perfect face or the perfect body. It's about the energy you carry.
Life's too short to be the well-behaved version of yourself. Go out. Wear the dress. Book the trip.
If you [reaction]... you're [funny audience segment] 😂
Used 3×
If you laughed... you're either single or hiding in the bathroom from your kids. 😂
Convincing my sister... More Memories - Less Money 😂
Looking for results at the gym... Find a friend whose quality control involves a stick and public humiliation. 😂
After [unexpected background], I didn't see [this outcome] coming. But here we are.
Used 2×-
After a BA in Social Sciences, a Master's degree in HR management, years in the humanitarian world... I honestly didn't see this career path coming.
After repeating it soooo many times throughout my life wherever I go, and after being called Onriette, Oriette, Ariette, Omelette 🤣 Here's how you actually pronounce it.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is the humor-identity combo. Posts 13 (87 likes), 19 (133 likes), and 18 (70 likes) all share one trait: they make the audience feel personally seen, then give them something to laugh at or share. That formula outperforms travel scenery and product posts by a wide margin. At 2,495 followers and 2.3 posts per week, the account is under-publishing by roughly half the healthy benchmark for this niche, which is suppressing reach before the algorithm even evaluates content quality.
The biggest leak is inconsistency in post type performance. Reels vary wildly, from 133 likes (post 19) down to 4 likes (post 17), suggesting the hook in the first three seconds is not being treated with enough care. Carousels consistently outperform standalone images when the caption tells a story with a clear payoff, as seen in posts 3, 12, and 22. The Dar Aura brand content (posts 9, 11) lands below average, likely because the captions shift tone from personal to promotional without enough of Henriette's voice.
Posting volume and reel hook quality are the two fastest fixes. Doubling cadence to four posts per week and leading every reel with a spoken or on-screen punchline within two seconds would meaningfully increase reach without requiring new content categories.
Working
4- Humor posts tied to single life or age (posts 13, 8) consistently hit top engagement and invite shares and saves.
- Carousel storytelling with a self-deprecating reveal, like post 12, earns above-average comments and keeps followers reading.
- Personal identity captions that name a specific feeling or transition (post 25, 19) generate the deepest comment threads.
- The expat and Cairo insider angle (post 5, 24) is a clear differentiator that no generic travel account can replicate.
Risks
4- Reel hook quality is inconsistent. Posts 17 and 20 lack a compelling first line, pulling average reel likes down significantly.
- Dar Aura product posts (post 9) drop out of Henriette's personal voice and read like brand copy, cutting engagement sharply.
- Posting cadence of 2.3 per week is too low for this niche. The account is leaving weekly reach on the table.
- Some captions end without a clear call to action, missing easy comment triggers on posts that already have emotional setup.
Ship next
5- Increase to 4 posts per week, prioritizing one reel and one carousel per week as the two highest-reach formats.
- Write a 3-second spoken hook for every reel before shooting. Test formats like 'Nobody warned me that...' or 'This is your sign to...'
- Reframe Dar Aura posts around Henriette's personal story and humor first, then mention the product in the second paragraph.
- Add one direct call to action per post, rotating between 'save this', 'tag someone', and 'tell me in the comments'.
- Batch and schedule posts for Saturday and Sunday mornings (7 to 9am) when the engagement data shows the highest activity.
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