Strategy report · Updated Jul 25, 2026
What's working for @hayleysfentons on Instagram.
Hayleys Fentons
1.3K followers · 871 posts
“105 YEARS OF ENGINEERING EXCELLENCE Services: Solar power systems, ICT, MEP, UPS, Security & Surveillance systems, Facilities Management services”
Engagement rate
1.72%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
22
0 avg comments
Post mix
Last 90 days · 871 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 6.38% engagedWe're excited to mark the opening of the newly renovated office spaces for our HR, Marketing, and IT Divisions. More than a refreshed workplace, these new environments have been designed to bring our teams closer together, encourage new ideas, and create a better experience for everyone who works here. As our teams continue to evolve, so do the spaces that support them. #HayleysFentons #WorkplaceTransformation #PeopleFirst #TogetherWeGrow
reel 6.06% engagedThe second shipment powering a new energy revolution has arrived. With another 25 MW of wind turbines now in Sri Lanka, HayWind’s 50 MW Wind Farm Project in Mannar continues to gather momentum, bringing the nation closer to a cleaner and more sustainable energy future. #HayleysFentons #HayWind #RenewableEnergy #WindEnergy
carousel 3.62% engagedHayWind is transforming progress into sustainable impact. The 50 MW Mannar Wind Project continues to advance with every milestone. From the successful unloading of turbine components at Trincomalee Port to their specialised transportation and the commencement of foundation and piling works in Mannar, each phase reflects the expertise, precision, and collaboration driving the project forward. As construction progresses, HayWind remains committed to delivering world-class renewable energy infrastructure that will help power Sri Lanka’s sustainable future. #HayWind #MannarWindProject #RenewableEnergy #WindEnergy #EngineeringExcellence
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Thursday
Best hours
8-10am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Beyond [X]. There's a smarter way to [action].
Used 3×
Beyond disconnected tools. Beyond expensive subscriptions. There's a smarter way to work.
Beyond disconnected tools. Beyond expensive subscriptions. Why manage multiple platforms when one intelligent workspace can do it all?
IS THERE A BETTER ALTERNATIVE? Beyond Microsoft 365 & Google Workspace Meet the Next Generation of Enterprise Collaboration
A major milestone for [project/sector].
Used 4×
A major milestone for Sri Lanka's renewable energy sector. All ten wind turbines for the 50MW Mannar Wind Farm Project have now arrived.
The successful arrival of all ten wind turbines marks a significant milestone for the HayWind 50 MW Wind Farm Project.
We are thrilled to announce that piling work in Mannar is officially complete!
Myth: "[objection]" Reality: [counter].
Used 1×
Migration Myth: "It's too expensive. It's too risky." Reality: The real cost lies in delaying change.
How much does [problem] really cost your [audience]?
Used 1×
How much does one hour of downtime really cost your business? More than lost productivity.
Proud to [recognition/achievement] — here's what it means.
Used 3×
Proud to be featured in Supply Chain Magazine 2026, highlighting how Hayleys Fentons is shaping the future of procurement.
We're proud to be recognised among Sri Lanka's Most Outstanding Mom-Inclusive Workplaces at the Mom Leaders Conference 2026.
Delivering world-class engineering for a sustainable Sri Lanka. The HayWind 50 MW Mannar Wind Project is being developed using advanced wind turbine technology.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is the HayWind renewable energy series. Posts 14, 15, 25, 28, and 12 average 36 likes, nearly three times the account average, and they do it by pairing a concrete milestone with a vivid fact. Post 14 (77 likes) and post 9 (81 likes) are the two highest-performing posts in the set, and both follow the same pattern: a tangible, human-scale achievement framed with forward momentum. That formula is replicable and underused outside the energy pillar.
The biggest leak is the IceWarp/FentonsIT content, which makes up roughly 27% of the feed but averages only 5 likes per post. The copy recycles the same "beyond disconnected tools" framing across posts 3, 6, and 10 without adding new proof or social evidence. With zero comments across all 30 posts, the account has no two-way conversation, which suppresses algorithmic reach regardless of format. Reels are outperforming static images at 28 likes vs. 9 likes on average, yet most product content stays in static format.
Posting cadence at 2.3 posts per week is below the 4-post benchmark for a B2B corporate account in this niche. The gap between the top post and the median is wide enough that a modest lift in content quality, not volume alone, would move the account meaningfully.
Working
4- Milestone reels for the HayWind project consistently hit 30 to 77 likes by anchoring copy to a specific, verifiable fact.
- Carousel format drives the highest average engagement per post type, especially for workplace and event content like post 9 and post 15.
- Bilingual and cultural moment reels like posts 21 and 22 earn above-average likes with minimal production effort.
- Recognition posts such as post 18 generate reliable mid-range engagement and signal brand credibility to a local professional audience.
Risks
5- IceWarp posts repeat the same hook across multiple posts without adding customer proof, case data, or a clear call to action.
- Zero comments across all 30 posts signals no community prompt in captions. Every post should end with a direct, low-barrier question.
- Static image posts average 9 likes versus 28 for reels. Several IT product posts should be reformatted as short reels.
- Posting is clustered around midweek with sparse early-week coverage, leaving engagement potential untapped on Mondays.
- Hashtag stacks on IT posts exceed 15 tags and dilute focus. Trimming to 5 to 8 tightly relevant tags would improve discoverability.
Ship next
5- Apply the HayWind milestone formula to FentonsIT wins: pick one client result, lead with a specific number, and deliver it as a 30-second reel.
- Add one question at the end of every caption to seed comments and improve algorithmic distribution.
- Build a monthly IceWarp proof post using a named Sri Lankan customer result rather than generic platform benefits.
- Increase posting to 4 per week by repurposing existing event photography into carousel posts with educational captions.
- Test posting energy and IT reels at 8 to 10am on Tuesdays and Thursdays, the window where current high-like posts cluster.
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