Strategy report · Updated Aug 12, 2026
What's working for @haus.of.handmade on Instagram.
Haus of Handmade®
9.9K followers · 1.2K posts
“Designed with You in Mind Artisanal. Homegrown. Made to order”
Engagement rate
0.25%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
23
2 avg comments
Post mix
Last 90 days · 1,165 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.52% engagedSummer is back!✨ And so is our trending collection of comfortable , chic and classy dresses for that perfect summer aesthetic. It’s your sign to blossom next🌸 Girlies, do prove your love for dresses in the poll below! Poll question: Dresses are a big W for summers Options: YES! A BIG YES!!!💅 . . . . . . . #hausofhandmade #ootd #fashion #lifestyle #cooldresses [Haus of Handmade, Summer Collection, women clothing, summer dresses, lifestyle, fashion]
reel 0.47% engagedTurns out all we needed was good company, good food, and beautiful clothes. 🤍 Thank you to every woman who made The Haus Social feel so special. Here’s to many more afternoons like this. ✨ . . . . . . . . #TheHausSocial #WomenWhoInspire #FashionCommunity #SlowFashion #HOHStyle
reel 0.42% engagedWhat if the most beautiful transformations don’t happen all at once? What if they begin with a subtle shift? A new collection is on the horizon. One that celebrates movement, perspective, and individuality. 45 Degrees🌡️ Coming soon🚨 . . . . . . . #HausOfHandmade #45DegreesCollection #FashionLaunch #FashionTeaser #LuxuryPret [Fashion Collection Launch , New Women'’ Collection, Handmade Clothing Brand , Contemporary Women'’ Wear, Slow Fashion India , Artisan Fashion, Premium Women'’ Clothing, Modern Indian Fashion, Designer Women'’ Wear, Fashion Teaser Campaign, New Fashion Drop , Elegant Women’s Clothing ]
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Monday · Wednesday · Friday
Best hours
8-10am · 6-8pm · 1-3pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
When [relatable situation]...,
Used 5×
When you feel good in what you’re wearing, it shows.
When all your assignments cater to the minutest of details
When your everyday plans deserve just as much attention
Engagement question: What/Which [topic]?
Used 8×
What’s one outfit that instantly makes you feel more you?
Which one you are picking for your next conference
Would you have won this challenge?
We design with YOU/comfort in mind
Used 4×
P.S. We design with YOU in mind.
We’re here to make clothes that feel as good
We design with YOU in mind; so don’t gatekeep
Stop [action]! What if [teaser]?
Used 3×
Stop scrolling! Because you have reached
What if your next favorite outfit was just
What if the most beautiful transformations
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The Haus Social events dominate engagement, with post 4 at 38 likes and 8 comments, post 1 at 37 likes, proving community content converts followers to superfans. Meanwhile, product reels average 30 likes when tying craft to relatable perfectionism, as in posts 0, 2, 9. But 2.3 posts per week starves growth in this competitive handmade fashion niche, where 5 posts/week is table stakes. Carousels flop at 5 likes avg, signaling format fatigue. Prioritize live events and questions to spike comments 5x over average, then layer in consistent drops to hit 10k followers fast. Founder visibility and customization hooks seal loyalty without discounts.
Working
5- Community events like post 4 drive top comments.
- Relatable hooks in posts 0,9 hit 35+ likes.
- Questions boost replies in 70% of reels.
- Collection teasers like post 15 sustain hype.
- Founder reels build premium trust.
Risks
5- Increase cadence to 5 posts/week from 2.3.
- Revamp carousels with interactive swipe-ups.
- Cut low-engagement store-only posts.
- Balance reels 80% with more stories.
- Refine hashtags to 5 targeted per post.
Ship next
5- Launch weekly polls on favorite outfits like post 19.
- Scale Haus Social events to 1/month with attendee UGC.
- Test 2 carousels/week for product deep dives.
- Add shop location stories daily.
- Personalize 5 DMs/day into custom reel features.
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