Strategy report · Updated Jul 24, 2026
What's working for @gooseandhisadventures on Instagram.
Goose the Golden retriever
63.4K followers · 1.2K posts
“Lukas and Goose 🪿 Adventures in Norway 🇳🇴 The window Dog Dad @coachlukas_”
Engagement rate
28.37%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
17.9K
85 avg comments
Post mix
Last 90 days · 1,176 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 413.79% engagedPayback is a dish best served..
reel 254.09% engagedPlaying hide and seek with a golden retriever puppy #goldenretriever #retriever #puppy #pup #love #cute #video #reel #fyp #family #pet #pets #loves #animals #dogs #doggo
reel 83.53% engagedGuys I promise I’m not making this up he’s now demanding that we have our morning coffee like this
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Sunday · Monday · Thursday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Guys I promise [relatable claim about Goose's behavior]
Used 3×
Guys I promise I'm not making this up he's now demanding that we have our morning coffee like this
Think he miiight be getting used to this morning coffee carrying routine
Every morning is the same up at 5am a cuddle and coffee whats missing ?
Name better [activity] I dare you
Used 2×
Name better weekend plans I dare you
This and a good cup of coffee
[Relatable dog parent observation] [topic] core
Used 3×
So much attack so little damage golden retriever core
Dog parent things
I love social media but really go love your dog
Always [simple truth about Goose]
Used 3×
Always a local celebrity
Always time for a selfie
Once a baby always the biggest baby
Payback / [unexpected punchline setup]
Used 2×
Payback is a dish best served..
Still one of my favourite
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The morning coffee routine series is the account's clearest commercial asset. Post 3 pulled 51,842 likes and 1,076 comments, and post 18 reinforced the same format with 3,931 likes, proving the bit has a repeatable audience. The all-time outlier, post 8, sits at 160,715 likes with a simple hide-and-seek premise, yet that interactive play format has barely been revisited. That is the biggest missed lever on this account right now.
Baseline engagement on non-serial content is thin. Posts 4, 12, and 25 each sit below 300 likes on a 63k follower account, which points to a feed diluted by low-concept one-liners that do not connect to any running story. Captions are often too short to do work, and posting at 2.2 posts per week is well below the 5-per-week benchmark for pet creators, leaving the algorithm with very little to distribute.
The fix is not more volume for its own sake. It is committing to two or three serialized formats, specifically the morning routine, the play and reaction bits, and scheduling them on the Sunday and Monday windows where engagement clusters.
Working
4- Serialized morning coffee routine reels drive the account's highest spikes, with post 3 at 51k likes proving the format has real viral range.
- Golden retriever personality moments with punchy one-liner captions consistently outperform lifestyle or food posts in raw likes.
- Post 29's radio feature drove 37 comments, the third-highest in the set, showing real-world milestones energize the core community.
- Reels dominate the top performers across the board. Every post above 1,500 likes is a reel.
Risks
4- Posting cadence at 2.2 per week is too low for a 63k pet account. Competitors in this niche post 4 to 5 times per week.
- Captions like 'Constantly', 'Literally', and 'This is a vibe' give the algorithm nothing to index and give new viewers no reason to follow.
- The hide-and-seek interactive format hit 160k likes in post 8 and has not been meaningfully reprised. That is a major untapped format.
- Static images and carousels consistently underperform. Posts 0, 23, 24, and 25 average under 600 likes. Reduce their share of feed.
Ship next
5- Launch a named recurring series for the morning coffee routine, use a consistent title card or caption opener each time to train the algorithm and audience.
- Recreate the hide-and-seek or interactive play format at least twice per month. It is the account's highest-ceiling content type.
- Rewrite short captions to include a setup line that earns the punchline. Even one extra sentence increases watch time and saves-per-reach.
- Increase posting to 4 to 5 reels per week, prioritizing Sunday and Monday drops when engagement data is strongest.
- Add a YouTube cross-promotion CTA to only the highest-performing reels rather than mid-tier posts like 16, to protect conversion rate.
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