Strategy report · Updated Sep 2, 2026
What's working for @gharibperfumes on Instagram.
gharibperfumes
13K followers · 85 posts
“🇦🇪 UAE’s No.1 Source for Arabic Perfumes. 🌍 Worldwide Shipping - Since 1993 📍 Shop location 👇”
Engagement rate
3.36%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
425
11 avg comments
Post mix
Last 90 days · 85 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 33.31% engagedThe only place you need to visit in Dubai Deira to get authentic Arabic perufmes like Rasasi Hawas, Armaf club de nuit and lattafa [ Dubai, perfume Shop, Arabic, perfumes, niche, perfumes, luxury, perfumes, best, summer, perfumes, Rasasi, lattafa, armaf, Gharib perfumes, Dubai Deira market ]
carousel 13.68% engagedFULL JOLLY BECOMING perfume launch😂🤙 Hawas Majestic by @_rasasiofficial powered by @gharibperfumes
reel 8.55% engagedBest place to get authentic and affordable perfumes in Dubai Deira naif souq market #dubai #deira #perfumes #rasasi #shopping
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Saturday
Best hours
6-8pm · 2-4pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Perfume A] or [Perfume B] what do you think/choose?
Used 3×
Hawas majestic or baccarat rouge 540 what do you think is the winner here ?
Rasasi hawas majestic or baccarat rouge 540 what would you choose ?
Best place/shop for [perfumes list] in Dubai Deira
Used 4×
The only place you need to visit in Dubai Deira to get authentic Arabic perufmes like Rasasi Hawas, Armaf club de nuit and lattafa
Best place to get authentic and affordable perfumes in Dubai Deira naif souq market
If you’re looking for any type of Arabic perfumes like arabiyat prestige or lattafa or Afnan perfume or even Rasasi hawas most of the collection.
Think [product] is fake? Challenge/proof.
Used 2×
Think our perfumes are fake? We’re open to the challenge.
ChatGPT told the perfume is fake what do you guys say 🤣 ?
Customer [complaint/action] story/skit.
Used 3×
Customer said they found a better price than us 😎
When customer has an urgent delivery, it’s time to take matters in your own hands.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Product spotlight reels dominate with massive reach: post 4 hit 4267 likes by naming Rasasi Hawas and shop location. Funny skits and dupe battles like posts 6/25 (Hawas vs Baccarat) pull strong comments at 8-10 avg. Launches shine too, post 26 carousel earned 1743 likes. This mix proves viral potential in Arabic perfume niche, outpacing average 150 likes baseline. Cadence at 2.3 posts/week starves growth despite 13k followers. Ramp reels 3x/week on pillars to compound. Scale dupe hooks and skits for comments. Plug leak by authenticating more UGC to boost trust signals.
Working
5- Reels naming perfumes explode: post 4 at 4267 likes.
- Dupe comparisons spark debates: posts 6,25 over 170 likes.
- Skits relatable for comments: post 11 at 9 comments.
- Launch posts viral: post 26 1743 likes.
- Authenticity builds loyalty: post 1 206 likes.
Risks
5- Increase cadence from 2.3 to 5 posts/week.
- Diversify beyond reels with more carousels like post 26.
- Reduce low-engagement images/carousels under 100 likes.
- Add calls to action in every caption for DMs/exports.
- Track stories for daily touchpoints.
Ship next
5- Double posting to 5/week focusing on reels.
- Test carousel launches weekly like post 26.
- Partner for more UGC events post 29 style.
- Run authenticity challenges biweekly.
- Analyze reel saves for top scents.
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