Strategy report · Updated Aug 9, 2026
What's working for @gasset___ on Instagram.
GASSET
9.4K followers · 245 posts
“Activewear for everyday wear dress for moving Medellín, Colombia in her element live now”
Engagement rate
0.67%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
61
2 avg comments
Post mix
Last 90 days · 245 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 2.53% engagedMujeres en movimiento — Gassel Diaries @danielavelez4 , vaquera, nos cuenta cómo ha sido volver a montar después de una caída y reencontrarse con una parte esencial de su vida.
carousel 1.95% engagedThe one you keep coming back for. Uno de los favoritos de Gasset, ahora en sus últimas unidades. When it’s gone, it’s gone.
carousel 1.40% engagedNot made for one thing. Gymnastics. Pilates. Coffee after. Some pieces simply belong wherever the day goes. — Available now at gasset.com.co
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Friday · Wednesday
Best hours
7-9am · 12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
A wardrobe designed for [context].
Used 4×
Wherever summer happens — A wardrobe designed for all of it.
A movement wardrobe, styled for wherever the day takes you.
More than movement. A wardrobe designed for everything around it.
Numbered styling edit — [theme]. 1. [look] 2. [look]...
Used 3×
Gasset Styling Edit — Out of the Studio. Five looks, one movement wardrobe. 1. Clasped Set 2. Windbreaker Jacket
Gasset styling — Summer edit. 1. Double Tank Top + Soft Pink Skirt 2. Cutout Top + Butter Yellow Skirt
Not made for one thing. Gymnastics. Pilates. Coffee after.
In Her Element — Drop [0X]. [one-line premise].
Used 4×
IN HER ELEMENT — DROP 02 The collection expands. Layered silhouettes. A deeper palette.
In Her Element — drop 01 / the season comes to a close. last pieces available.
In Her Element — Drop 02. A new chapter, shaped by a lighter way of moving.
When it's gone, it's gone. / Last [X] available.
Used 2×
The one you keep coming back for. Uno de los favoritos de Gasset, ahora en sus últimas unidades. When it's gone, it's gone.
In Her Element — drop 01 / the season comes to a close. last pieces available.
Designed for [function]. Defined by [identity].
Used 3×
Designed for movement. Defined by the women who wear it.
For our Gassels that move with contrast — a silhouette defined by asymmetrical cut-outs
Sheer textures, clean lines and effortless movement. A piece designed to bring softness without compromising performance.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The clearest lever for @gasset___ is the community-driven reel format. Post 22 (228 likes, 11 comments) is the highest-performing piece in this dataset by a significant margin, and it did something the rest of the feed rarely does: it handed the mic to a real customer with a personal story. The Gassel Diaries concept has proven itself once and should be running every two weeks, not as a one-off. Styling reels are the second engine, with posts 17 and 3 averaging 88 likes, well above the feed average of roughly 57.
The biggest leak is cadence. 2.3 posts per week is nearly half the 4-post benchmark for this niche, which means the account is leaving consistent reach on the table. The content mix is solid but spread thin, and low-performing carousels like posts 10, 23, and 25 (all under 25 likes) suggest that brand-world copy posts without a strong visual hook or product anchor underdeliver. Scarcity hooks work: post 16 generated 182 likes using urgency language that most other posts avoid.
The priority fix is frequency, not reinvention. Double down on the formats that already work, Gassel Diaries reels, numbered styling edits, and drop launches with a closer look carousel paired to a reel, and raise cadence to 4 posts per week.
Working
4- Community storytelling reels like post 22 drive the highest engagement and should anchor the weekly calendar.
- Numbered styling edits in reel format (posts 3 and 17) consistently outperform static carousels.
- Scarcity and urgency copy (post 16) converts casual scrollers into engaged fans at end-of-season moments.
- Drop launch pairs that combine a mood carousel with a product reel (posts 2 and 5) stack engagement across multiple days.
Risks
4- Posting cadence is too low at 2.3 per week. Raise to 4 posts per week to maintain algorithmic momentum.
- Brand-world copy carousels without a product or person anchor (posts 10, 25, 28) consistently underperform and dilute the feed.
- Comments are very low across most posts, suggesting captions rarely ask a direct question or invite a response.
- The workout and utility content pillar is thin. Only posts 6 and 29 serve this purpose, missing a strong save-worthy audience.
Ship next
5- Schedule Gassel Diaries reels bi-weekly. Source two more athlete or community stories from existing customers to film this month.
- Add a direct question or prompt to every caption. Even a one-line closer increases comment rate without changing the visual.
- Pair every drop launch with both a reel and a closer-look carousel released within 48 hours of each other.
- Build a recurring workout or movement tutorial carousel posted every Friday to capture the save-and-come-back audience.
- Test posting on Thursday and Friday between 7-9am when the audience is primed for weekend planning.
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