Strategy report · Updated Aug 26, 2026
What's working for @frizerski_studio_brooklyn on Instagram.
Frizerski Studio BROOKLYN
5.2K followers · 575 posts
“➡️Hair Salon & Barber Shop ➡️Make up ➡️Nails ➡️Radno vreme: Ponedeljak-Subota 11-20h ➡️063/1857861 021/6320767”
Engagement rate
2.18%
Per post, last 90 days
Posts per week
0.1
Niche avg 4.0
Average likes
109
4 avg comments
Post mix
Last 90 days · 575 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 11.77% engagedNova frizura, nova energija. ✨ Odlučili smo se za paž malo iznad ramena i povratak prirodnijem tonu, uz pažljivo osmišljenu transformaciju od konsultacije do finalnog rezultata. ✂️🤎 Najdraži deo? Reakcija klijentkinje kad je videla svoju novu frizuru. 🥰 Kako vam se sviđa rezultat? 👇 #frizerskistudio #frizer #sisanje #paz #bobhaircut hairtransformation haircut hairstyle haircolor hairinspo beauty hairgoals
reel 5.24% engaged🌟DESET GODINA POSTOJANJA FRIZERSKOG STUDIA “BROOKLYN”🌟 Prva decenija je za nama. Zajedno smo rasli, stvarali i smejali se, zajedno smo prelazili nivoe i prepreke, zajedno smo užvali. Ideja o otvaranju salona je došla spontano, ideja o davanja imena salonu je došla spontano, ideja o svakom renoviranju i proširivanju je došla spontano, bez velikih kalkulacija i biznis planova. Ceo koncept poslovanja je uvek bio spontan, samo su trud i posvećenost bili planirani. Hvala svim kolegama koji su ostali, ali hvala i onima koji više nisu deo kolektiva, bez vas Brooklyn ne bi bio to što jeste danas. Hvala svim bivšim, sadašnjim i budućim klijentima, bez vas sav trud bi bio uzaludan. Hvala svim saradnicima i dobavljačima sa kojima smo kroz godine saradjivali. Da li je bilo lako prethodnih 10 godina postaviti, održavati i unapredjivati kvalitet? Jeste, zato što volimo svoj posao ♥️ SREĆAN NAM RODJENDAN 🎉🎂 #birthday #happybirthday #hairsalon #hairstudio #10yearsanniversary #frizerskistudiobrooklyn #lovemyjob
reel 4.66% engagedOvo je Milica. Milica je došla kod nas prvi put pre 3 godine sa željom da joj popravimo pramenove koje je imala, a koji su bili debeli, gusti i previše izbeljeni, a dlaka dovedena do stadijuma pucanja. Milica je razumela da želimo da sačuvamo integritet njene kose kada smo rekli da zbog opšteg stanja kose nismo u mogućnosti da uradimo ono što želi i savetovali da za početak uradimo samo toniranje boje kako bismo smanjili razliku u boju izmedju pramenova i prirodne kose, uz redovno šišanje i negu kose salonskim tretmanima. Milica je naredne tri godine redovno dolazila na šišanje i negu kose hidrirajućim tretmanima i negovala kosu kod kuće, da bismo sada nakon potpunog oporavka kose uspeli da izvedemo ono što je želela uz minimalno oštećenje kose. Budi kao Milica.💇🏼♀️ #hair #haircolor #haircolorists #haircoloridea #hairdresser #hairstylist #hairgoals #frizerskistudiobrooklyn #novisad #detelinara #frizer #frizernovisad #frizerskisalonnovisad #pramenovi #lovemyjob
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 02
Client Journeys
7.00%Detailed client journey stories in reels with process explanations. Builds trust by showing repairs and consultations. High comments from relatability.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.1 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Sunday · Wednesday
Best hours
6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Style/Color] [emoji theme] __________________________________
Used 12×
Freehand caramel shades 🍮🤎 __________________________________
Caramel transformation🍮🤎 ___________________________
Caramel dream 🍮🤎 ________________________________________________
[New hair], nova [benefit]. [Client story]
Used 3×
Nova frizura, nova energija. ✨ Odlučili smo se za paž malo iznad ramena
Ovo je Milica. Milica je došla kod nas prvi put pre 3 godine sa željom
How to [technique] [emoji] [formula/steps]
Used 2×
How to root melt 🖌️🤎 Root formula: Goldwell Colorance 6NN + 5dr
How we created that iconic look for Goldwell photoshoot 🌈📸
[Years] godina [growth story]. Hvala [team/clients]
Used 2×
11 godina rastemo, razvijamo se, trudimo se da budemo što bolji
🌟DESET GODINA POSTOJANJA FRIZERSKOG STUDIA “BROOKLYN”🌟 Prva decenija
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Transformation reels crush it, with post 0 hitting 584 likes (7x average) and post 13 sparking 14 comments via client stories. Color pillars dominate 73% of feed yet deliver outsized engagement from visuals and education. Cadence at 0.1 posts/week starves algorithm reach, dropping visibility despite 5k followers and strong niche hooks like caramel emojis used 12 times in high performers. Double down on reels to reclaim momentum. Focus pillars on transformations while weaving in tutorials for authority.
Working
5- Color transformations reel in top likes, post 0 at 584.
- Client stories generate comments, post 13 with 14.
- Emojis and short titles hook scrolls in style posts.
- Milestones build loyalty, post 21 at 248 likes.
- Tutorials like post 19 establish expertise.
Risks
5- Boost cadence to 4 posts/week from 0.1.
- Cut low-engagement blank or emoji-only posts like 1 and 2.
- Shorten repetitive hashtags to 5-8 focused ones.
- Add calls-to-action in 80% of captions like post 0's question.
- Balance images with more reels, currently 50/50 split.
Ship next
5- Batch 10 color transformation reels using post 0 format.
- Schedule 4 posts weekly on Tuesdays and Sundays at 6-8pm.
- Add client permission stories like post 13 to every 5th post.
- Test UGC reposts crediting clients to boost authenticity.
- Track likes per pillar to refine mix.
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