Strategy report · Updated Sep 3, 2026
What's working for @flickersocials on Instagram.
flickersocials
18K followers · 410 posts
“we make you the brand everybody copies 🪽 for beauty, wellness & lifestyle brands branding | social media | ads | web @flickersocialclub”
Engagement rate
1.18%
Per post, last 90 days
Posts per week
1.9
Niche avg 5.0
Average likes
194
18 avg comments
Post mix
Last 90 days · 410 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 4.89% engagedFour trends worth saving before your June content planning 🪽 We round these up every week so you're not losing an hour to the scroll trying to work out what's actually moving. Save the post, swap each one to fit your niche, and your week's sorted This is a lil taste of what we run inside The Flicker Social Club every single week. Trend breakdowns, content support, and a room full of freelance social media managers doing the same work you are Comment TRENDING and we'll send you the details #smm #socialmediamanagers
reel 2.99% engagedYou ask, we listen 🙂↕️ Our FREE editing Masterclass is live on the 05.08 Comment EDITS for the link and we'll see you in the club 🪽
carousel 2.38% engagedTRENDING CONTENT // THIS WEEK A sneak peek at this week in the Social Club 👀 Comment TRENDING for more #trendingcontent
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Sunday · Monday
Best hours
9-11am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Your weekly [trend type] report
Used 4×
Your weekly trend report, at your service
Your weekly trend report has landed
TRENDING CONTENT // THIS WEEK
Comment [CTA] for [offer]
Used 6×
Comment REVAMP for your custom social media refresh
comment REVAMP to make one of them yours
Comment EDITS for the link
Meet [team/person]
Used 2×
MEET FLICKER who we are, what we do
Meet Jewel
Spend [time] with [us/team]
Used 2×
Spend a shoot day with the Flicker
Spend a couple of days with us
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Trend roundups are the engagement powerhouse, hitting 821 likes on post [28] and consistently over 200, by delivering save-and-steal value weekly. BTS reels like [14] with 316 likes humanize the agency, fostering comments up to 60. Client CTAs convert, as seen in [17]'s 15 comments on revamps. Yet 1.9 posts/week starves growth at 18k followers, missing momentum from high-performers like [18]'s 205 comments on free masterclasses. Pillars cluster tightly around expertise proof, but low volume caps reach. Double trends and CTAs to scale.
Working
5- Trend carousels average 300+ likes with saves.
- Revamp CTAs generate 10-200 comments.
- BTS content builds 50+ comment threads.
- Free offers like masterclasses explode engagement.
- Signature edits and emojis unify brand voice.
Risks
5- Boost cadence from 1.9 to 5 posts per week.
- Vary reel hooks beyond emojis for broader appeal.
- Reduce generic office reels; tie to client value.
- Limit team intros to high-impact hires only.
- Track story conversions from feed CTAs.
Ship next
5- Post trend carousels weekly on Sundays.
- Launch 2 new revamp CTAs per week.
- Ramp to 5 posts/week starting with BTS reels.
- Test masterclass follow-ups in stories.
- Analyze saves on [28] style posts for repurpose.
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