Strategy report · Updated Aug 2, 2026
What's working for @famella_knots on Instagram.
Famella Knots | Macrame India
14.6K followers · 825 posts
“Macrame and embroidery artist Wall hanging | home decor Shipping all over india https://youtube.com/channel/UCFb1fPXXhgcivMKTOJgJjxw”
Engagement rate
0.62%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
84
7 avg comments
Post mix
Last 90 days · 825 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 3.92% engagedCreate. Learn. Enjoy. ✨ Macrame Offline Workshop at Thiruvananthapuram 🤍 Spend your vacation learning a beautiful handmade art and create something with your own hands 🌸 Workshop includes: 🪴 Complete beginner guidance 🪴 All required materials 🪴 Macrame notes & techniques 🪴 Knot practice sessions 🪴 Personalized support during class 🗓️ May 17 & 30 ✨ 📌 Venue Costa Cofee , Pandits colony Extension, Kowdiar No experience needed 🤍 Limited seats available! DM to register or call: 90376 04658 ✨
reel 1.99% engagedSo happy and grateful 🥹✨ A true dream come true moment for me. After so much hard work, love, and patience, finally my own little studio is becoming a reality 🤍 I genuinely wish every artist gets their own beautiful space to create and grow soon ✨ Please keep me in your duas🥰#famellaknots #artstudio #artist #dreamcometruemoment❤️
reel 1.48% engagedHey….Trivandrum 👋🏻👋🏻
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Workshop & Events
10.00%Promotional reels and carousels announcing live macrame workshops. This pillar drives the highest engagement spikes because it combines a clear call-to-action with local community appeal, as seen in post 25 which pulled 567 likes.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Tuesday · Friday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
After [struggle], finally [achievement] ✨
Used 3×
After so much hard work, love, and patience, finally my own little studio is becoming a reality
New designs always come with a little doubt… but the final outcome makes it all worth it
Sometimes going through a breakdown is also necessary, because only then we understand who will stand by us
The place where I feel [emotion] ✨
Used 3×
The place where I feel the happiest… my little creative corner
Where my heart feels calm
When the mirror, the ambience, and the weather all come together
Shades of [color] / A little [color] magic ✨
Used 3×
Shades of brown 🤎
A little brown magic ✨
I made it with love 🤎 My customer made it look even more beautiful
Nothing makes an artist happier than [customer moment]
Used 2×
Nothing makes an artist happier than seeing a customer's beautiful display of our work
The patience, the effort, the pictures… everything 😭✨ I think we officially have a new photographer in town
Slowly [verb]-ing [material] into [outcome] ✨
Used 2×
Slowly turning threads into art ✨
A beautiful journey behind this space ✨
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for @famella_knots is the workshop reel format. Post 25, a workshop announcement, pulled 567 likes against an account average closer to 60 to 70, proving that event-driven content with a clear location, date, and CTA converts passive followers into real buyers. The studio-journey narrative (posts 1 and 19) is the second reliable engine, earning 211 and 99 likes respectively because it pairs emotional stakes with a visual payoff.
The biggest leak is the filler content problem. Roughly 12 to 15 percent of posts are single-emoji captions (posts 2, 9, 12, 13, 17, 20, 21, 24) that consistently land below 60 likes and zero comments. These posts consume posting slots, dilute average engagement rate, and train the algorithm that this account produces low-signal content. At 2.3 posts per week, the account cannot afford to waste nearly one post in every four on content that teaches the audience nothing.
A cadence of 4 posts per week is the healthy benchmark for this niche. Replacing filler posts with craft-process reels using specific texture or color hooks, and stacking at least one workshop or product-drop post per month, would bring the engagement rate from its current low single digits up toward 5 to 7 percent, which is achievable for a maker account at this follower count.
Working
4- Workshop and event reels with a location, date, and direct CTA generate outsized reach, as post 25 at 567 likes proves.
- Personal milestone reels with emotional captions (posts 1 and 19) consistently outperform product-only posts.
- Color-focused hooks like 'shades of brown' give craft reels a clear visual theme that attracts saves and shares.
- Customer display posts (posts 14 and 28) act as social proof and cost nothing to produce.
Risks
4- Eliminate single-emoji captions entirely. Every post needs at least one sentence that tells viewers what they are looking at and why it matters.
- Post cadence is too low at 2.3 per week. Increasing to 4 posts per week with planned content would improve algorithmic distribution.
- Hashtag strategy is inconsistent. High-performing posts like post 25 use zero hashtags while strong craft posts use 4 to 6. Standardise to 5 to 8 niche-specific tags per post.
- No posts use a direct link-in-bio CTA. Adding one line directing followers to DM or bio for pricing would convert existing reach into revenue.
Ship next
5- Produce one workshop or product-drop reel per month with a full caption: location, date, what is included, and a DM or phone CTA.
- Audit the 8 to 10 lowest-performing filler posts and replace future equivalents with 30-second process reels showing a specific knot or technique.
- Test posting on Thursdays and Tuesdays between 7 and 9am for two months and compare reach against current weekend posts.
- Create a simple caption template: open with a specific observation about the piece, add one emotional line, close with a CTA or question to drive comments.
- Reach out to 2 to 3 local Kerala home decor accounts for a collaboration reel to build reach within the exact buyer geography already signalled by posts 6 and 22.
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