@emthenutritionist Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 27, 2026

What's working for @emthenutritionist on Instagram.

Emily English avatar

Emily English

2M followers · 891 posts

“Food you want to eat, designed by a nutritionist 3x No1 Sunday Times best selling author BSc Nutrition Founder @epetome_co Shop my books below👇🏼”

Engagement rate

0.82%

Per post, last 90 days

Posts per week

2.2

Niche avg 4.0

Average likes

16.2K

329 avg comments

Post mix

Last 90 days · 891 posts indexed

Reels 71%
Carousels 23%
Static 3%
UGC reposts 3%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 carousel 2.03% engaged

The nutritionist meets la dolce vita 🇮🇹 The best week ever in Italy for the husbands birthday. We started off in Amalfi @anantaraconventodiamalfi The details were so gorgeous and the hot tub overlooking the sea? Yes. Honourable mention to the family run beach club @lidodegliartisti.beachclub who made Aaron’s actual birthday SO fun. Moving to ischia to @regina.isabella which is a 1950s Italian dream. We couldn’t stop saying chic. Old school but perfect. The food was 10/10 too. What a way to kick off summer szn 🍋 #italy #amalfi #ischia Campari spritz is the only order The marinara pizza that changed my life at Anantara (85% hydration apparently) Boat day in ischia is a MUST do @giosymarischiacharter Has life peaked? Birthday boys date night fancy dinner Beautiful setting at Dei cappuccini at Anantara, the fine dining restaurant Kindle reads on the torture machine Walking into Amalfi down from the hotel On our way to the beach club @lidodegliartisti.beachclub The best Vongole of the trip @lidodegliartisti.beachclub The private beach at Regina Isabella Carbs to mop up the boat day wine @forno_romeo 💙💙💙💙 Chic x10000 All the pastries are made in house? I’ll take 3 my fav prawn pasta of the trip at the hotel restaurant @regina.isabella May the forties be with you… Had to post something other than carbs and Campari TLOMMFL

40.4K 251
Post 2 reel 1.38% engaged

SALADS THAT ACTUALLY KEEP YOU FULL👇🏼You have to make my Creamy Greeky Protein Power Bowls this week. Literally a hyperfixation meal for me, great for prepping and so satisfying. Serves 2 Approx. 470 kcal, 44g protein, 8g fibre per bowl 1/2 cucumber 1/2 red onion 1/2 red pepper & green pepper Large handful of cherry tomatoes 160g cooked chicken breast, shredded 1/2 tin chickpeas, drained A handful of kalamata olives 80g feta A handful of fresh dill and parsley, chopped Dressing 3 heaped tbsp cottage cheese, about 100g 1 tsp garlic granules ½ tsp dried oregano 1 tsp wholegrain mustard or American mustard 1 tsp honey 2 tsp balsamic vinegar 
Deseed and dice the cucumber, dice the peppers, onion and cut the tomatoes in 1/2, chop the herbs. Mix the cottage cheese, garlic granules, mustard, honey, oregano & balsamic in the base of a large mixing bowl. Add diced cucumber, red onion, peppers, cherry tomatoes, shredded chicken, chickpeas, olives, feta & herbs. Toss everything together until coated in the dressing. Great to prep. If the dressing separates slightly in the fridge, just give everything a good mix, and it will come back together. #easyrecipes #healthyrecipes #healthyfood #highprotein

27.4K 170 1.5M
Post 3 reel 1.34% engaged

WHAT I EAT IN A DAY AS A NUTRITIONIST As always let me know what recipes you guys want on the feed! For breakfast, I made cottage cheese Turkish eggs with honey spiced butter. Inspired by Çılbır, the contrast between the cold creamy cottage cheese and harissa spiced garlic butter, soft oozy eggs and a drizzle of honey is perfection. For lunch, it was my Caesar salad rice paper rolls. Paired with my signature yoghurt Caesar dressing (from my first book!) this is light but still high in protein and fibre to leave you super satisfied. Dinner was orzo a la nerano. Inspired by Stanley Tucci’s favourite pasta, this was a perfect all in one pan dinner. Made great left overs too. Loveeeeed this one. #whatieatinaday #wieiad #healthyrecipes

26.1K 776 1.3M

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    High-Protein Recipes

    50.00%

    Reel recipes for quick high-protein meals like salads and one-pots. They deliver nutrition stats and full ingredients. Audience loves the practical macros and flavors.

  2. 02

    What I Eat

    15.00%

    Day-in-the-life reels showing full meals with fibre or protein focus. Builds relatability through personal routines. Ties into books and products.

  3. 03

    Lifestyle

    20.00%

    Carousel posts on travel, joy lists, and lifestyle moments. Shares personal stories and hauls for aspirational vibe. Balances recipes with authenticity.

  4. 04

    Promotions

    10.00%

    Promo for books, kitchen gear, and advocacy news. Highlights products and launches with calls to action. Drives sales and credibility.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.2 posts/week

Niche benchmark · 4.0/week

-46% above benchmark
2026-W24 2026-W35

Best days

Thursday · Sunday · Tuesday

Best hours

7-9am · 5-7pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

What I [action] as a nutritionist

Used 5×
  • What I prepped this week as a nutritionist

  • What I have for breakfast as a nutritionist.

  • WHAT I EAT IN A DAY AS A NUTRITIONIST

[Celeb/Dish] Inspired [Recipe]

Used 4×
  • Hailey Bieber’s Healthy Chicken Cottage Cheese Meatballs

  • ORZO ALLA NERANO Inspired by Stanley Tucci’s favourite pasta

  • Cottage Cheese Turkish Eggs with Honey Spiced Butter AD Inspired by çılbır

[Benefit] Salads 👇🏼

Used 3×
  • SALADS YOU CAN EAT WITH CRISPS 👉🏼 CHICKEN TZATZIKI SALAD

  • SALADS THAT ACTUALLY KEEP YOU FULL👇🏼

[Twist] [Food] [Recipe Name]

Used 5×
  • THE CLUB SANDWICH SALAD So I LOVE a good club sandwhich

  • Chipotle Chicken Pita Melts with Avocado Jalapeño Dip

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Recipe reels dominate with 15K-40K likes, proving Emily's strength in high-protein, macro-packed meals that feel indulgent yet healthy. Post [25] hit 40K likes on lifestyle travel, showing aspirational content converts too. At 2.2 posts/week, cadence lags peers, leaking growth despite 2M followers and reels averaging 18K likes. Pillars like recipes (50%) and what-I-eat (15%) fuel engagement, but promo feels sparse. Lean harder into Thursday-Sunday posts for peaks seen in [16] and [26]. Boost to 4 posts/week to reclaim momentum, blending reels with carousels for variety.

Working

5
  • Protein macro callouts drive comments.
  • Personal hooks like 'as a nutritionist' spike engagement.
  • Reels outperform carousels 2x on likes.
  • Travel carousels retain high interaction.
  • Recipe preps encourage saves.

Risks

5
  • Increase cadence from 2.2 to 4 posts/week.
  • Reduce promo scatter; cluster book plugs.
  • Add more fibre stats to recipes.
  • Vary non-recipe content beyond travel.
  • Test morning hours for breakfast reels.

Ship next

5
  • Double recipe reels to 3/week using protein hooks.
  • Test UGC reposts of fan recreations weekly.
  • Pin shopping lists in high-engagement comments.
  • Launch fibre-focused series tied to book.
  • Schedule posts for Thursday-Sunday peaks.

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