Strategy report · Updated Aug 11, 2026
What's working for @duvine on Instagram.
DuVine Cycling + Adventure Co.
29.8K followers · 2.6K posts
“The world’s best cycling tours according to @travelandleisure. Luxury bike travel guided by locals in 20+ countries. #BikeEatDrinkSleep #DuVineStyle”
Engagement rate
0.30%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
86
4 avg comments
Post mix
Last 90 days · 2,599 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.27% engagedFind your place at Isabel’s table🍷 There are only a handful of seats around Isabel’s dinner table, and an evening in her world will change the way you understand Portugal long after the last candle goes out. Isabel and her family are stewards of this vineyard property in the Alentejo, the keepers of its traditions, secrets, and stories. Locals like Isabel give our tours that intangible, magical quality—the moments that are deeply DuVine. 🎥 @rupert_shanks | #DuVine #BikeEatDrinkSleep #PortugalCycling
carousel 0.66% engagedTrailblazing isn’t just about going first. It’s about seeing possibility where others haven’t looked. As DuVine enters its third decade, our founder @duvineandy continues to do exactly that—leading the way and staying ahead of the curve. Swipe to see some of the destinations he predicts will shine in 2026, then head to the link in bio to explore them all (and discover why Andy thinks the next chapter in bike travel promises to be the most exciting yet). #DuVine #DuVineStyle #BikeEatDrinkSleep #worldbybike #cyclingculture #cyclistsofinstagram #CyclingNZ #QueenstownToWanaka #UruguayBikeTour #ManiPeninsula #tuscanybythesea #coastaltuscany #CostaBravaCycling #gironacycling #CyclingTheAlps #BasqueCountryTour #NapaValleyBikeTour #CaliforniaWineCountry #SonomaBikeTour #colnago #StradeBianche
reel 0.57% engagedWhat’s old is new again in Alentejo. In this hidden part of Portugal between Lisbon and Spain, you’ll ride traffic-free roads through ancient cork forests, stay in a 15th-century convent turned luxury hotel, and dine by candlelight at a wine estate built by Portuguese kings. Traditional, timeless, storied, soulful: join us in the Alentejo nearly every month between March and November. Explore the itinerary at the link in bio. #DuVine #BikeEatDrinkSleep #PortugalCycling #AlentejoScenery #WineLoversPortugal
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Friday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Swipe to [discover/see]
Used 12×
Swipe to discover the five hotels that redefine the “Sleep”
Swipe to see some of the destinations he predicts
Swipe for a few favorites, and if you're headed out
[Limited/few spots] on [tour]
Used 8×
a few spots remain on tours departing this October
Limited spaces re
Space is limited on 2026 departures
[Place/person]’s [unique experience]
Used 6×
Find your place at Isabel’s table
Isabel and her family are stewards
All eyes on the French Alps
[Bold claim/achievement]
Used 4×
It’s official: DuVine is a World’s Best
Trailblazing isn’t just about going first
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels deliver outsized impact, with post [1] scoring 346 likes and 32 comments versus images at ~50 likes. Immersive storytelling around locals like Isabel elevates engagement, while TDF ties in [5],[15] tap cycling passion. Yet 2.2 posts/week starves growth in this visual niche where consistency compounds reach. Pillars cluster tightly around tours (50% share), but luxury stays underperform without stronger hooks. Post frequency is the biggest leak: scaling to 4/week could double visibility without diluting quality, leaning into high-performers like urgency CTAs and swipes. Award wins like 8th World's Best [6] anchor credibility; amplify via series.
Working
5- Reels crush: avg 130+ likes vs 55 images.
- Urgency hooks like 'few spots' in [2],[15] spark action.
- Swipe carousels for lists engage scrolls [9],[25].
- Local stories personalize [1] with **32 comments**.
- Consistent #BikeEatDrinkSleep builds brand recall.
Risks
5- Boost UGC to 20% with guest credits for authenticity.
- Vary non-reel formats; carousels lag reels.
- Shorten captions under 200 chars for mobile.
- Reduce generic hashtags; target 5 niche ones.
- Fix low Friday-Sunday posts despite high eng potential.
Ship next
5- Double posting cadence to 4/week focusing on reels.
- Test 3 UGC reposts weekly crediting guests.
- Launch Colnago-style partnerships for Tuscany tours.
- Schedule posts Tuesdays/Wednesdays 8-10am.
- Create pillar rotation: 50% tours, 20% events.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana