@doctor_house.kg Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 28, 2026

What's working for @doctor_house.kg on Instagram.

Ортопедический магазин avatar

Ортопедический магазин

15K followers · 338 posts

“🩺 Помогаем при болях в спине и суставах 👣 Стельки • Компрессия • Ортезы 👨‍⚕️ Медодежда и обувь 🏥 Бишкек |Ош| Жалал-Абад 📲 Консультация в WhatsApp”

Engagement rate

0.14%

Per post, last 90 days

Posts per week

2.3

Niche avg 5.0

Average likes

19

2 avg comments

Post mix

Last 90 days · 338 posts indexed

Reels 30%
Carousels 40%
Static 30%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 0.57% engaged

Благодарим всех за лайки🧡 И ждём в наших филиалах, адреса в актуальных✨

71 14 2.1K
Post 2 reel 0.33% engaged

ARMOR ARC161 — надежная поддержка для правильной осанки. Комфортный, регулируемый и подходит для ежедневного ношения🧡 🏷️1455 сом 📍Панфилова 191 📍Луцкий 14/2

36 14 1.2K
Post 3 reel 0.33% engaged

Широкий ассортимент и профессиональный подход Будем рады помочь в наших филиалах по адресам: 📍Панфилова 191 📍Луцкий 14/2 А также в регионах Ош и Жалал-Абад🧡

37 12 2.1K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Orthopedic Fixators

    45.00%

    Posts detail specific orthopedic braces and fixators for injuries, rehab, and daily support. Images or carousels list benefits, materials, and uses. Educates buyers and builds credibility.

    6
    10
    10
  2. 02

    Shoe Sales

    20.00%

    Reels and carousels push discounted orthopedic sabo and shoes with urgency. Short captions highlight prices and stock. Drives foot traffic via promotions.

    44
    22
    12
  3. 03

    Med Apparel

    15.00%

    Carousels showcase medical uniforms from brands like Labor in bright colors. Invites try-ons at stores. Targets healthcare workers.

    27
    35
    29
  4. 04

    Daily Comfort Aids

    14.00%

    Images promote compression wear, insoles, and comfort aids like pillows. Focuses on relief from pain, swelling, posture issues.

    8
    11
    34
  5. 05

    Full Catalog

    6.00%

    Broad assortment posts cover mobility tools, prosthetics, kids mats. Highlights variety and locations.

    37
    9
    6

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 5.0/week

-53% above benchmark
2026-W24 2026-W35

Best days

Thursday · Friday

Best hours

9-11am · 5-7pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Product] — [benefit]. 🏷️Цена: [price] 📍

Used 15×

  • ARH94 — пластиковая шина для фиксации пальца в правильном положении. Используется при травмах сухожилия разгибателя, ушибах и переломах концевой фаланги, помогая пальцу правильно заживать 🏷️Цена: 305 сом

  • Ортопедические лечебно-профилактические стельки TALUS «Спорт» обеспечивают поддержку сводов стопы, амортизацию ударных нагрузок и комфорт при активном образе жизни🧡

  • Меньше боли, больше комфорта🧡 Разделитель Luxor из медицинского силикона мягко разделяет пальцы, предотвращает натирание и подходит для ежедневного использования.

Акция [sale details]🧡 📍

Used 6×

  • Наша акция продолжается ВСЕ САБО ПО 1400 сом🧡

  • В Доктор Хаус сейчас скидки, ждём вас на примерку🧡

  • В Доктор Хаус скидки🏷️ Все сабо с 50% скидкой всего за 1400 сом🧡

[Pain relief benefit]🧡 [product helps with issue]

Used 8×

  • ARMOR ARC161 — надежная поддержка для правильной осанки. Комфортный, регулируемый и подходит для ежедневного ношения🧡

  • 🦵 Легкость в каждом шаге! Компрессионные чулки LuxVaris помогают уменьшить отеки, тяжесть и усталость в ногах

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Reels crush it here, pulling up to 71 likes on post 23 and averaging 30+ on high performers like posts 0, 4, 18. This account sells orthopedic gear and med apparel effectively through product education, but low 2.3 posts/week starves growth despite 15k followers ripe for local traffic. Thursdays and Fridays dominate engagement, aligning with weekend shopping intent in Bishkek and regions. Cadence is the biggest leak; consistent volume could double reach. Lean harder into proven hooks like benefit-led openers on braces and sales reels to spike visits to Panfilova 191 and Lutsky 14/2. Pillars are solid at 45% on fixators, but diversify with more comfort aids to broaden appeal.

Working

5
  • Product details educate and convert, e.g. post 1 brace desc.
  • Sales urgency boosts reels, post 2 at 22 likes.
  • Consistent branding with hearts 🧡 and locations.
  • High reel engagement: 71 likes post 23.
  • Thurs/Fri timing hits peaks.

Risks

5
  • Too few reels; images lag at 5-12 likes.
  • Overreliance on addresses; add CTAs like 'DM for size'.
  • No variety in visuals; all static product shots.
  • Low comment reply; engage top posts like 4 with 12 comments.
  • Irregular posting gaps over 2 weeks.

Ship next

5
  • Ramp to 5 posts weekly with 60% reels.
  • Test UGC reposts from customers wearing products.
  • Run targeted ads on top reel post 23.
  • Expand stories with daily address reminders.
  • Cluster posts around Thursdays and Fridays.

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