Strategy report · Updated Sep 3, 2026
What's working for @dhrurao on Instagram.
dhrurao
725K followers · 718 posts
“Skincare | Haircare Tips Science-Backed Skincare & Haircare Business - dhrurao12@gmail.com YouTube- 150k Subscribers”
Engagement rate
2.04%
Per post, last 90 days
Posts per week
1.2
Niche avg 5.0
Average likes
9.7K
5.1K avg comments
Post mix
Last 90 days · 718 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 24.26% engagedComment “ pdf “ if you want clear and glowing skin @dhrurao #Melanin #looksmaxxing #skin #dhrurao #skincare
reel 8.94% engagedFollow @dhrurao Krke Comment kr do kuch bhi ❤️❤️ Comment “Dm” For The Prompt #glowup #glowupchallenge #hairstyle #haircuts #hairstyleformen (skin, Skincare, hair , haircare , skincare skincaretips , haircutormen , virat kohli , virat, grooming, viral , reels, ) Check Pinned Comment 📌
reel 3.75% engagedComment “ Cream “ For link
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Sunday · Friday
Best hours
6-8pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[X]” For link
Used 25×
Comment “1” For link 🔗 : Stop picking random sunscreens
Comment “ Glow “ For Clear & Glowing Skin ✨ Pigmentation aur dark spots
Comment “ Cream “ For Link How To Use :- Daily Rat ko apko sone
Comment ‘[X]’ to shop this look
Used 5×
Comment ‘Shoes’ to shop this look 9 #FlipkartStyle
Comment ‘LINK’ to shop these looks #flipkartstyle
Comment ‘LINK’ to shop these looks #flipkartstyle
Comment “[X]” for prompt/pdf
Used 3×
Comment “ pdf “ if you want clear and glowing skin
Follow @dhrurao Krke Comment kr do kuch bhi ❤️❤️ Comment “Dm”
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Comment CTAs are the engagement engine, powering post 24 to 70k likes and 105k comments with a simple PDF prompt on glowing skin. Skincare reels dominate, like post 0's sunscreen hook at 8.5k likes, while haircare and fashion add variety but lower averages around 2k likes each. Cadence at 1.2 posts/week starves growth despite 725k followers primed for more. Double posting frequency to benchmark 5/week on peak days. Pillar focus sharpens: skincare at 40% share scales best, but blend supplements for retention. Leak fix: inconsistent volume misses viral windows seen in clustered Tue/Fri peaks.
Working
5- Comment-for-link hooks in 25+ posts drive avg 1k+ comments.
- Skincare pillar leads with top performers like posts 0 and 18.
- Glowup prompts explode virality in post 24 at 70k likes.
- Fashion shopping CTAs convert well on Tuesdays.
- Supplement reels build loyalty with discount codes.
Risks
5- Low 1.2 posts/week limits reach and algorithm favor.
- Fashion pillar underperforms vs skincare averages.
- Few supplement posts despite solid collagen engagement.
- Prompt reels spike comments but lack follow-up content.
- No clear hour patterns; test evenings strictly.
Ship next
5- Post 5x/week targeting Tuesdays and Sundays at 6-8pm.
- Create more skincare reels like post 0 with UV filter education.
- Test haircare pillar expansion with 2 new massager demos.
- Refine fashion hooks to skincare tie-ins for cohesion.
- Analyze top comment keywords to personalize DM links.
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