Strategy report · Updated Jul 31, 2026
What's working for @defekatekate on Instagram.
Kate Saint-Martin
1.4K followers · 520 posts
“Please laugh at my jokes”
Engagement rate
7.33%
Per post, last 90 days
Posts per week
0.1
Niche avg 3.0
Average likes
93
7 avg comments
Post mix
Last 90 days · 520 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 16.63% engagedPhotos from a past life when i was blonde and mentally stable enough to balance two beers on my head. Photographed by the talented @marjorie.saintonge
reel 12.69% engaged“Jack, i’m flailing”
reel 11.31% engagedWacky waving inflatable arm flailing technicolored dream coat tube man
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 05
Brand and Community Warmth
7.00%Posts connected to Madina the People, Kate's clothing brand, featuring genuine gratitude rather than hard selling. Post 0 is the clearest example and earned the second-highest comment rate in the set.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.1 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Sunday · Wednesday
Best hours
6-9pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Here is a visual representation of me [doing X]
Used 2×
Here is a visual representation of me going places in life.
A visual representation of me going places in life
A short [type of content] about [absurd topic]
Used 2×
A short film about cannibalism
Santa; a compilation.
Photos from [a past life / time] when [unexpected self-detail]
Used 2×
Photos from a past life when i was blonde and mentally stable enough to balance two beers on my head.
So worth looking up from my phone for this
Be the [unexpected object] in a sea of [mundane things]
Used 1×
Be the orange julep in a sea of duplexes
This is [not] a [expected label]. [Punchline detail].
Used 2×
This is not a sponsored post. #endives
This is my video audition for Occupation Double dans l'Ouest
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
@Defekatekate has a genuinely distinct comedic voice that punches above its weight for an account with only 1,371 followers. Post 9 (217 likes, 11 comments) and post 1 (165 likes) show the ceiling, and both follow the same formula: a self-aware caption that reframes an embarrassing moment as a flex. The problem is not content quality. It is volume. At 0.1 posts per week the account is functionally dormant, and no algorithm favors accounts that go quiet for months at a time. The engagement rate on active posts averages around 7 to 10 percent, which is strong for this follower band and proves the audience has not churned out. Post 0, tied to the Madina the People brand, earned 121 likes and 13 comments in 2026, suggesting the brand angle can carry its own weight if the caption voice stays consistent. The biggest structural leak is the mismatch between how good the content is and how rarely it shows up. A secondary leak is blank captions on at least four posts (indices 4, 17, 23, 27), which abandon the single biggest engagement driver this account has: the writing. Raising cadence to 3 posts per week while protecting the dry, self-deprecating caption style would compound quickly at this follower size. The physical comedy reel format should anchor the feed because it drives the highest comment counts, and comments are the signal that matters most for reach on a small account.
Working
4- Self-deprecating one-liner captions consistently outperform blank or purely descriptive captions across every format.
- Physical comedy reels (posts 1, 21, 25) drive the highest raw like counts and pull comment rates above 5 percent.
- Carousels with a setup-and-punchline caption structure (posts 9, 22) perform well even when the photos are casual.
- Tagging collaborators like @meghelis and @marjorie.saintonge adds social proof and occasionally pulls their audiences in.
Risks
4- Posting cadence is critically low at 0.1 per week. Even 2 posts per week would be a 20x improvement.
- At least 4 posts have blank captions, wasting the account's strongest asset and leaving engagement on the table.
- There is almost no posting consistency in timing, making it impossible to train follower habits or the algorithm.
- The Madina the People brand appears in only one post despite being a natural hook for regular content.
Ship next
5- Commit to a minimum of 3 reels per week for the next 8 weeks, all with written captions in the existing comedic voice.
- Fill in captions for the 4 blank posts retroactively to capture any residual algorithmic indexing benefit.
- Build a simple content calendar: one physical comedy reel, one self-deprecating carousel, and one brand or life moment post per week.
- Create a recurring Madina the People series where Kate wears a piece and writes a dry caption about the outfit context.
- Test posting on Thursday and Sunday evenings between 6 and 9pm for 4 weeks and compare reach against the current scattered schedule.
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