Strategy report · Updated Jul 6, 2026
What's working for @cointelegraph on Instagram.
Cointelegraph
415.6K followers · 7.4K posts
“The Future of Money Trusted crypto media since 2013 Your daily dose of Web3”
Engagement rate
0.09%
Per post, last 90 days
Posts per week
2.3
Niche avg 7.0
Average likes
364
24 avg comments
Post mix
Last 90 days · 7,381 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 0.89% engagedAt $70,000, only a few believed. At $250,000, everyone wants in. That’s how markets work. When prices are low, uncertainty feels loud. Headlines are bearish. Doubt is everywhere. Buying feels uncomfortable. You question the narrative. You question yourself. But when prices are high, confidence feels contagious. Media turns optimistic. Analysts raise targets. Risk feels smaller, even though it’s objectively larger. The asset didn’t change. The technology didn’t change. The supply schedule didn’t change. What changed was perception. Conviction is built in silence, during drawdowns, when timelines stretch and sentiment fades. By the time the crowd arrives, the asymmetric opportunity is already gone. The biggest returns rarely reward comfort. They reward patience, clarity, and the ability to act when consensus disagrees. In crypto, especially with $BTC, the cycle repeats. Price tests belief. Belief determines position. Position determines outcome. At $70,000, you needed conviction. At $250,000, you need discipline. Know the difference. #Bitcoin #BTC #Crypto #Investing #Markets
image 0.78% engaged🇪🇺 LATEST: Binance will reportedly stop serving EU clients from next week. The move comes after the exchange failed to secure a MiCA licence. Customers in Poland, Italy, Spain and France have been told to withdraw their funds. Follow @cointelegraph for more #crypto #insights
image 0.14% engaged🇩🇪 ADOPTION: Millions of Germans will soon be able to buy and sell crypto directly through their local banks, per Bloomberg. Follow @cointelegraph for more #crypto #news #germany #cryptonews #btc
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 7.0/week
Best days
Thursday · Friday · Saturday
Best hours
7-9am · 12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
🚨 [LABEL]: [one-line claim]. Follow @cointelegraph for more.
Used 9×
🇪🇺 LATEST: Binance will reportedly stop serving EU clients from next week.
🚨 The CLARITY Act is moving. Sen. Cynthia Lummis confirms the bill text will drop over July 4
🚨 WILD: Ethereum is no longer a top 100 asset ranked by market cap.
QUESTION: [binary or competitive choice]? Swipe to see [breakdown].
Used 3×
🚨 QUESTION: Which Stablecoin do you choose? Swipe through to see how the battle for stablecoin dominance is shaking out
⚡ QUESTION: Is your job safe?
At [low price], only a few believed. At [high price], everyone wants in.
Used 2×
At $70,000, only a few believed. At $250,000, everyone wants in. That's how markets work.
🔥 [LABEL]: [surprising institutional or corporate move]. Could this be [superlative]?
Used 4×
🔥 A new stablecoin just landed backed by some of the biggest names in finance and tech. Could this be the most institutionally-backed stablecoin yet?
🔥 BIG: Cathie Wood's ARK Invest bought 149,422 shares of $BLSH, 81,757 $CRCL, 45,164 $COIN
🔥 NOW: Tether has flipped Ethereum in market cap. $USDT now stands at $186.06B
What do you think? / What's your take? 👀 [or 👇]
Used 8×
What do you think of his crypto holdings? 👀
What's your take?
What's your take? 👀
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @cointelegraph is format discipline. Two posts, post 6 (3,495 likes, 189 comments) and post 20 (3,043 likes, 219 comments), each earned roughly 10 to 15 times more engagement than the median image post in this sample. Both share the same trait: they frame a clear, emotionally resonant idea rather than just relaying a headline. The rest of the feed, especially reels and low-context image posts, drags the account-wide average down to under 200 likes per post against a 415K follower base, which points to a serious distribution leak.
Posting cadence is the second problem. At 2.3 posts per week, the account is well below the 7-per-week benchmark for a crypto news publisher with this follower count. Competitors publishing daily retain algorithmic placement and capture breaking news cycles as they happen. The Friday-Saturday cluster of high-performing posts suggests the audience is most active on weekends, yet the account does not appear to concentrate its best content there.
Sponsored reels like posts 5 and 22 are pulling engagement averages down and likely training the algorithm to suppress organic reach. Swapping low-quality partner placements for native carousel explainers, which outperform in this feed as seen in posts 3 and 4, would immediately lift baseline numbers.
Working
4- Narrative image posts that frame investor psychology, like post 6, massively outperform straight news recaps and should anchor the weekly content plan.
- Regulation deadline posts with a named date and a clear consequence, like post 12 and post 18, generate above-average comment volume.
- Carousels with a direct competitive question in the caption, like post 3, earn 2x the comments of single-image posts.
- Country-flag emojis paired with a named institution create instant context and appear consistently on higher-performing posts.
Risks
4- Cadence is critically low at 2.3 posts per week for a news account. Needs to reach at least 7 to stay competitive in the algorithm.
- Sponsored reels post 5 and post 22 each received under 30 likes, signaling audience rejection and likely algorithmic suppression of surrounding content.
- Generic CTAs like Follow for more crypto updates add no hook and should be replaced with a specific teaser of what the next post will cover.
- Post 15 and post 24 have no engagement hook. Dry recaps without a direct audience question consistently bottom out below 60 likes.
Ship next
5- Increase publishing cadence to 7 posts per week minimum, prioritizing image and carousel formats over reels for daily news coverage.
- Build a weekly narrative post in the style of post 6, connecting price action or macro data to a human emotion or decision most holders face.
- Replace sponsored reel slots with branded carousel explainers that integrate a partner's message into an educational format the audience already engages with.
- Schedule the highest-conviction posts on Thursdays and Fridays between 7 and 9am, when engagement data in this sample is strongest.
- Test a standing weekly series, such as a stablecoin rankings update or a regulatory tracker carousel, to build habitual return visits from the core audience.
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