Strategy report · Updated Sep 3, 2026
What's working for @cocokind on Instagram.
cocokind
391K followers · 5.9K posts
“A community brand. @ultabeauty, @target, @wholefoods, @shoppersdrugmart, & cocokind.com”
Engagement rate
0.44%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
1.4K
311 avg comments
Post mix
Last 90 days · 5,861 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.97% engaged** GIVEAWAY IS NOW CLOSED ** FREE PR MAILER GIVEAWAY FOR 100 PEOPLE!!! The wait is OVER! We're giving **100 of you** the chance to get a PR mailer containing our NEW Jumbo Electrolyte Water Cream *before* it launches!!! 👀 To enter: ✨ Follow @cocokind ✨ Like + save this post ✨ Comment "JUMBO" below and we'll send you a direct link to your DMs to complete the survey and submit your application! Submit by 9AM PST on 8/10. Everyone who answers will be entered into a lottery for the chance to be one of 100 people to receive this FREE PR mailer. This program is currently only available to our US community due to shipping restrictions. Winners will be notified via email on Tuesday 8/11 by 5pm PST. Good luck, everyone!! 🩵 #freeprmailer #prmailer #giveaway
carousel 1.60% engagedYour lips new obsession! 💋 Our brand NEW limited-edition collaboration with @cocokind @drinkolipop is available exclusively at cocokind.com and @ultabeauty Lip balm flavors: 🍒 Cherry Cola - an universal cherry red 🍓 Strawberry Vanilla - a bright strawberry pink 🍦 Cream Soda - a clear shimmer Plus new OLIPOP inspired charms, $5, sold separately. What it is? 💕 lip treatment with flavors designed with sensitive skin in mind, clinically tested on sensitive skin to show no irritation What does it feel like? 💕 glides on smooth with a soft, cushiony feel What does it do? 💕 locks in hydration with ceramides + peptides and blurs lips for a fuller, plump look
reel 1.45% engagedIntroducing Hydrating Electrolyte Rescue Serum, the newest addition to our electrolyte family! 🩵 In a world of glass skin, glazed skin, jelly skin, and every trend in between, we wanted to create something that wasn’t designed just for a viral moment. So we created a serum that does MORE than surface level hydration. This serum is powered by an 11% Hydration complex that includes: 🩵 Electrolyte blend 🩵 Beta Glucan 🩵 Hyaluronic Acid (in 5 different molecular weights) 🩵 Polyglutamic Acid 🩵 Glycerin Designed to: ✅ Provide deep hydration without heaviness for all skin types ✅ Calm and soothe stressed skin with electrolytes ✅ Be sensitive skin friendly Available for $18 NOW on cocokind.com and 6/7 at @ultabeauty stores and ulta.com! 💧 📸 hadley_chanel
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Friday · Saturday
Best hours
8-10am · 4-6pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
What's your [skincare thing]?
Used 6×
which one is on your skin right now?
drop your current #skincareroutine! ⬇️
what's your lip balm mood today? 💋
Introducing/NEW [product]!
Used 8×
Introducing Hydrating Electrolyte Rescue Serum, the newest addition
Our brand NEW limited-edition collaboration
JUMBO ELECTROLYTE WATER CREAM IS HERE! 💙
[PRODUCT] GIVEAWAY!
Used 3×
GIVEAWAY IS NOW CLOSED ** FREE PR MAILER
THE ULTIMATE GIRL DINNER GIVEAWAY ✨
behind the scenes with [@creator]
Used 4×
behind the scenes with the incredibly talented @kristinahechanova
behind the scenes with @huma.animates
a little behind the scenes with the incredibly talented
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Giveaways are Cocokind's engagement superpower, with post 29 exploding to 5678 likes and 5949 comments via a simple Jumbo Cream PR mailer lottery. Layered with product launches like post 0's 5288 likes on the new serum, this combo leverages 391k followers for viral spikes, far outpacing routine posts at 200-500 likes. Carousels dominate high performers, blending education and hype. Low cadence of 2.1 posts/week starves momentum despite proven pillars. Product launches claim 30% share but need frequency to convert hype to sales. Engagement prompts at 25% reliably lift comments yet underuse questions on lips and routines. Double posting to 5/week, prioritizing Tuesdays/Fridays, amplifies wins while BTS builds authenticity.
Working
5- Giveaways crush with **5949 comments** on post 29.
- Product carousels hit **5000+ likes** like posts 0,1,2.
- Questions drive comments consistently, e.g. post 5 at 40.
- BTS fosters connection, post 24 at 412 likes.
- Sales timing boosts jumbo launches, post 21 at 516 comments.
Risks
5- Posting too infrequent at 2.1/week limits reach.
- Reels underperform vs carousels in launches; shift more to carousels.
- Few UGC reposts despite shelfie calls in post 25.
- Overreliance on sales; balance with evergreen education.
- No clear hour optimization; test best windows.
Ship next
5- Ramp to 5 posts/week prioritizing Tuesdays and Fridays.
- Launch monthly giveaways tied to new products like post 29.
- Test 2 new hooks weekly in engagement prompts.
- Collaborate with 3 community creators for BTS reels.
- Analyze UGC from shelfie calls to repost top 10%.
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