@charlieafollows Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Sep 3, 2026

What's working for @charlieafollows on Instagram.

charlieafollows avatar

charlieafollows

282K followers · 1.5K posts

“professional sunbather helping people see how capable they are for teachers @yogateacherschool yoga programs ⤵️”

Engagement rate

1.10%

Per post, last 90 days

Posts per week

2.3

Niche avg 4.0

Average likes

2.9K

239 avg comments

Post mix

Last 90 days · 1,476 posts indexed

Reels 20%
Carousels 80%
Static 0%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 carousel 3.21% engaged

I’ve been offered a lot of these. The honest answer is that I don’t think the world needs more things, it needs more experiences. If I ever do recommend something, it’ll be because I’ve used it for years, not because someone paid me to have an opinion about it this week. I’ve been doing this for over ten years. Of course I move more than most people do, it’s my job. That makes my body a bad benchmark and a worse goal, and I’d much rather you felt good in yours than spent another year trying to change, define or reshape it. This account is my work. My relationships, my family and my friends didn’t sign up to be content, and I’m not going to make that decision for them. I think we could all stand to go back to keeping some things private. I know exactly how influential a “what I eat in a day” post is. That’s the reason you won’t get one from me. I’m a movement professional, not a nutritionist, and what works for my body isn’t a plan for yours. Of course you say good things about something when you’re being paid to. I’d rather build something I own and control, and let my students’ results speak instead of me. I used to admire people who never stopped. I don’t anymore. I’ve never once looked back and wished I’d spent another hour editing a short, and I don’t think I’ll start.

8.8K 213
Post 2 carousel 2.38% engaged

If I had to learn handstand again, I’d start here. These drills are really just the start, if you want to learn advanced poses it’s best to break things down and work towards the pose gradually. Especially for scary poses like a handstand, feeling safe and in control is paramount. If you are serious about learning handstand and other advanced poses I created the skills pathway for you. It guides you through headstand, forearmstand, handstand and flexibility for the splits and backbends. Comment ‘skills’ and I’ll send you the link.

5.9K 835
Post 3 carousel 2.17% engaged

If I only had 10 minutes for a full body workout, I’d start here. Full routine now on Charlie’s Angels. Comment ‘angel’ and I’ll send you the link.

4.2K 1.9K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Skill Drills

    30.00%

    Carousel posts breaking down specific yoga skills or poses with numbered drills and progressions. They build trust by showing repeatable exercises and drive sales via CTAs. High engagement from practical value.

  2. 02

    Program Sales

    25.00%

    Promotional carousels announcing sales, programs, and bundles with direct comment CTAs for links. Focuses on goals like headstand or flexibility with discounts. Converts viewers to customers effectively.

  3. 03

    Life Updates

    25.00%

    Personal reflection carousels sharing sabbaticals, life changes, and mindset shifts. Vulnerable storytelling connects emotionally and teases future content. Builds community loyalty.

  4. 04

    Challenge Teasers

    15.00%

    Teaser carousels for upcoming challenges and YouTube content with behind-the-scenes glimpses. Creates anticipation and gathers audience input. Keeps long-term engagement high.

  5. 05

    Mindset Posts

    5.00%

    Motivational carousels rejecting ads, embracing fear, or simplifying routines. Philosophical takes on yoga life resonate deeply. Sparks high comments from relatability.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 4.0/week

-42% above benchmark
2026-W25 2026-W36

Best days

Friday · Saturday · Monday

Best hours

7-9am · 6-8pm · 9-11am

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

If I had to [learn/do] [X] [again], I’d start here.

Used 6×
  • If I wanted to learn headstand again these are the exercises I would do on repeat.

  • If I could only do 8 yoga moves for flexibility, I’d do these

  • If I had to learn the splits again, I’d start here.

Comment ‘[keyword]’ [to get/DM] [link/program].

Used 12×
  • Comment ‘program’ and I’ll send you the link 💜

  • comment ‘headstand’ to get 20% off my headstand program.

  • comment ‘flexibility’ to get 20% off my flexibility program.

[New/Next] 30-day challenge [loading/teaser].

Used 4×
  • New 30-day challenge loading.

  • It’s nearly that time of year again where I start planning and filming the next 30-day challenge

  • Filming the annual 30-day yoga challenge has begun.

[Summer/Last day] sale: 20% off [programs].

Used 3×
  • Today is the last day of the summer sale on my yoga programs.

  • Hello friends I’m having a summer sale on programs

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

'If I had to' skill drill hooks crush it, driving post [9]'s 8840 likes and post [17]'s 5867 likes while fueling program sales across 12 CTA posts. Pairing practical breakdowns with comment CTAs turns education into conversions, with summer sales posts [2,5] netting hundreds of comments. Personal stories like sabbatical updates in posts [18,19] foster loyalty but underperform on likes versus drills. At 2.3 posts/week, the biggest leak is cadence throttling momentum from 282k followers; ramp to 4x weekly to reclaim growth. Lean harder into top pillars for 30%+ engagement lift.

Working

5
  • Skill drill hooks like posts [4,17] generate top likes and comments.
  • Direct CTAs convert well in 12+ sales posts.
  • Personal vulnerability in life updates builds deep engagement.
  • Challenge teasers like post [6] excite and gather ideas.
  • Sales timing boosts urgency, e.g. post [2] last-day push.

Risks

5
  • Boost posting from 2.3 to 4/week to sustain momentum.
  • Diversify beyond sales CTAs to avoid promo fatigue.
  • Shorten some reflection captions for quicker reads.
  • Add more collaborations like post [23] for fresh energy.
  • Track Reel vs carousel performance deeper.

Ship next

5
  • Increase to 4-5 posts/week focusing on skill drills.
  • Test morning posts on Fridays and Saturdays for higher reach.
  • Launch next challenge with 3 teaser posts building hype.
  • Create 2 new 'If I had to' hooks for backbends and core.
  • Analyze comment data to refine CTA keywords.

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