Strategy report · Updated Aug 26, 2026
What's working for @charli_xcx on Instagram.
Charli
9M followers · 63 posts
“Music, Fashion, Film out now”
Engagement rate
4.00%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
357.5K
2.2K avg comments
Post mix
Last 90 days · 63 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 8.05% engagedthe more we do this the more special it feels <3 love you ella, congrats on headlining and ty for bringing me out!!!! ps i headline lolla tonight… im excited ;)
carousel 7.88% engagedhappy birthday to moi!!!! all i wanna do for the rest of my life is follow my dreamsssssssss <3333
image 7.75% engagedMy new album Music, Fashion, Film is out july 24th. 11 songs, 30 minutes, 5 seconds. available to pre order now, love you xx
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Monday · Thursday
Best hours
9-11am · 6-8pm · 10pm-12am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Music, Fashion, Film [update]
Used 12×
My new album Music, Fashion, Film is out july 24th. 11 songs, 30 minutes, 5 seconds.
Music, Fashion, Film is finally out! i really was not expecting to make this album when i did.
Music, Fashion, Film. 11 tracks, July 24th. 1. Rock Music (1.55) 2. SS26 (2.46)
[song]. song and video out now
Used 5×
wink wink. song and video out now. directed by @aidanzamiri
camera. song and video out now. starring @vincentcassel. directed by @aidanzamiri.
the making of the camera music video with @loicprigent beacause duh <3
ty [event/person] <3
Used 6×
ty @outsidelands sf was tasty <3 see you on the mff tour!!!
the first Music, Fashion, Film show at lollapalooza. i had the best time
i rarely do stripped back performances like this but it felt right
[song] out tomorrow [time]
Used 3×
camera song and video drops tomorrow at 10:30am pt/1:30pm et/6:30pm bst.
wink wink song and video out tomorrow ;) 9pm pdt/12am edt/5am bst.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Album promo carousels crush it, with post 2 at 688k likes and post 6 birthday post hitting 704k, proving hype content owns this feed. Music, Fashion, Film rollout drove top 5 posts by likes, blending tracklists, drops, and tour buzz for peak engagement. Yet 2.3 posts/week starves momentum, leaving room for rivals to fill voids. Live recaps and personal vibes add warmth but underperform at under 400k likes average. Double promo cadence while layering in more single video making-of reels like posts 8 and 22 to sustain heat through tour.
Working
5- Promo blasts like post 2 generate **688k+ likes** from superfans.
- Single drop reels spike comments, e.g. post 24 at 2422.
- Tour calls-to-action convert with **300k+ likes** steady.
- Personal moments retain loyalty, post 6 at **704k** peak.
- Consistent <3 and xx signoffs boost approachable vibe.
Risks
5- Low posting at 2.3/week misses daily fan touchpoints.
- Personal posts like 3 lag promo peaks by 50%+ likes.
- Few UGC shares dilute owned content strength.
- Overreliance on carousels; mix more reels for algorithm boost.
- Tease timing inconsistent; standardize drop announcements.
Ship next
5- Ramp to 5 posts/week with more single teasers like post 26.
- Test carousel tracklist variants weekly to hit **700k likes** benchmark.
- Schedule Saturdays for tour updates to capture weekend traffic.
- Add BTS reels from tours post-launch like post 22.
- Run listening event polls in stories tied to feed posts.
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