Strategy report · Updated Sep 3, 2026
What's working for @charise.alexxia on Instagram.
charise.alexxia
16K followers · 44 posts
“Lingerie Philosopher | Matchmaker Data backed & sometimes not pc 👩🎓polymath 📚 psych Founder @boundsoul.conx I talk about mating/life/psychology”
Engagement rate
13.96%
Per post, last 90 days
Posts per week
1.8
Niche avg 5.0
Average likes
1.8K
432 avg comments
Post mix
Last 90 days · 44 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 59.52% engagedResearch Lyman Stone (Institute for Family Studies, 2026 analysis) Couples who do not share a surname divorce at roughly 50% higher rates than those who do. When they do divorce, it occurs about 30% earlier in the marriage. Among opposite-sex couples who divorced in one Canadian county, marriages in which the wife took the husband’s surname lasted about 60% longer than those in which she retained her maiden name or hyphenated. #relationships #divorce
reel 47.12% engagedRecent GSS waves (e.g., 2000s–2020s) continue to show this pattern, alongside trends like increasing sexlessness among young men in some cohorts Dating apps/online dating are enabling such a pattern to arise as it enables women to continue to prefer/swipe on only the “top” 5-20% of men (depending on source) #dating
reel 32.09% engagedTop men have zero standards for a one-night stand. Bottom line: Women overestimate how desirable they are to high-value men Large cross-cultural studies confirm men pursue short-term mating more eagerly and with much lower standards. Women show selectivity, with preferences shifting toward dominance/attractiveness in short-term contexts whilst still keeping their “standards”. This leads women to believe that they are of similar “mate value” to the highest status male they have slept with and continue to only choose men of that status - proliferating hypergamy even in short term contexts Schmitt et al. 2018 Buss, 2006 #relationships
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.8 posts/week
Niche benchmark · 5.0/week
Best days
Monday · Wednesday · Thursday
Best hours
6-8pm · 8-10pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Study: “[title]” ([authors], [year])
Used 15×
Study: “Happy Guys Finish Last: The Impact of Emotion Expressions on Sexual Attraction” (Tracy & Beall, 2011) N= 1041
“Cues of upper body strength account for most of the variance in men’s bodily attractiveness.” Stronger men were rated most attractive
The research: Antfolk 2017: 2655 adults aged 18-50. Men always rated highest women in their 20s
[Authors] [year]: [key finding]
Used 8×
Findings: Attractive features men value (including larger/firmer breasts as fertility/youth cues)
Sell, A., Lukaszewski, A. W., & Townsley, M. (2017). “Cues of upper body strength account for most
Key study: Banbury et al 2025 - Men reported being substantially happier
Data from [source]: [stat]
Used 5×
Research Lyman Stone (Institute for Family Studies, 2026 analysis) Couples who do not share
Data from Swedish NBER Study (2023) Actual data: When men won 1 million SEK
Okcupid data #dating #relationships
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Evo psych study reels dominate: post 7 scored 9006 likes and 518 comments, 60x average. This 16k-follower account commands niche authority in male-centric relationship science, turning complex research into bite-sized truths that fuel 200%+ comment rates on hits like posts 3 (1317) and 12 (1539). Low cadence at 1.8 posts/week starves momentum despite proven hooks. Reels crush carousels 30x on likes (e.g. post 1:1686 vs 0:178), proving format is the growth engine. Leaky posting rhythm risks audience churn in a debate-hungry niche. Double down on science summaries, fix frequency, and own the lane.
Working
5- Study citations drive virality: post 7 hit 9006 likes.
- Reels average 2500+ likes on top posts vs carousels.
- Provocative stats spark comments: post 12 has 1539.
- Evo psych niche owns high save/share potential.
- Consistent #relationships tagging aids discoverability.
Risks
5- Cut carousels; they underperform at 148 likes max (post 6).
- Boost cadence beyond 1.8/week to retain engagement momentum.
- Vary short quotes (post 5 style) with more study deep-dives.
- Drop vague quotes (post 0); prioritize data-backed claims.
- Add calls to debate in captions for comment lift.
Ship next
5- Ramp to 5 posts/week starting with study reels on Mondays.
- Test carousel formats with top hooks from post 7.
- Collaborate with evo psych creators for cross-posts.
- Track comments on posts 1-5 for viral topics.
- Audit visuals: pair text overlays with stock evo imagery.
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